"I wouldn't have believed this a few years ago. Now I'm a believer..."

Hey,

It's been said that out of all the things a consultant could
wish for, a hungry starving crowd should be on the top of
that wish list.

However, I've come to realize something else.

If you're not selling what that hungry starving crowd is
hungry to buy, then it won't do you a lick of good.

In other words...

You have to have a great offer.

If you have a dialed in offer that resonates with your
target market, you can do alot of other things wrong
and still be booked solid for months at a time.

However, if your offer is wrong, ill-conceived and not
dialed in to your target market, it doesn't matter how
good your marketing, systems and fulfillment are...

You won't get clients from that offer.

I couldn't have said that a few years ago and certainly
didn't believe it.

Back then I believed that great marketing could overcome
any hurdle, but the more success I experience with different
offers I test, I've seen the error of my ways.

I now know what Dan Kennedy meant when he said...

"You have to come up with a offer that your target
market will crawl over broken glass to buy."

And yes I know that saying has been beat to death, but
if you're not putting that level of time and energy into
creating your offers, then that's why they're falling flat.

So, in light of that, I have some questions for you...

How persuasive is your website design offer?

Are business owners flowing into your practice from your
website design offer?

How about your facebook marketing offer?

What about your done-for-you online marketing package?

Are you getting two or three business owners a week
inquiring about those service offerings?

Do you just a buffet style listing of services you can provide....

...or have you taken the time to create a compelling,
persuasive and benefit-laden offer for each service
you can provide?

If you haven't taken the time to put together a compelling
offer around each service you offer, then why not?

Let's fix that over the next week.

Start today by listing each service you offer and then use
your copywriting skills to come up with several offers that
are built around each specific service and get to testing.

They can be on sales pages on your main consulting
website or they can be standalone offers on individual
domains and landing pages.

It doesn't matter.

Just start working on creating irresistable offers, start
driving traffic to them and testing things out for yourself.

See you at the top,

Chris

P.S. If what I've just described to you above sounds like
too much work, how are you ever going to get to that next
level if you won't put the work in?

Each of your service offerings should have it's own offers
and sales pages that clearly present a persuasive offer based
on what your ideal target market of business owners are
eager to pay for.

Do the work and cash the checks.