Marketing Door to Door Approaches

16 replies
Going door to door is easy when you're within your neighborhood, opening with "Hi I'm ___ I live down the street."
What is a good way to approach people when I'm in another neighborhood? How can you establish that bit of trust when saying "I live in your neighborhood" basically?
#approaches #door #marketing
  • Profile picture of the author fcf360
    Be sure to wear bullet proof vests, and try not to come across as an annoying douchebag.
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  • Profile picture of the author summermegan
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    By your good quality & your behavior you will win in the case. So your goods quality need to be top classes, Price also need to reasonable, any gift. that's all.
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  • Profile picture of the author Joe Stewart
    Originally Posted by chargersrool View Post

    Going door to door is easy when you're within your neighborhood, opening with "Hi I'm ___ I live down the street."
    What is a good way to approach people when I'm in another neighborhood? How can you establish that bit of trust when saying "I live in your neighborhood" basically?
    You'd be much better served posting this in the "Offline Marketing" section. The question would be more targeted and you'd get a much better response.
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  • Profile picture of the author Ryan3
    Oh Lordy... Are you going to start going and handing out DVD's at Walmart too?
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    • Profile picture of the author savidge4
      The basic answer.. if you live in the same community, you can simply mention "Hi I am savidge4, I live over on Oak St" this generally opens a conversation path such as "Oh, where is that?" or "Oh, I have a nefew that lives on elm st." Geography ALWAYS works!
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  • Profile picture of the author Claude Whitacre
    Originally Posted by chargersrool View Post

    Going door to door is easy when you're within your neighborhood, opening with "Hi I'm ___ I live down the street."
    What is a good way to approach people when I'm in another neighborhood? How can you establish that bit of trust when saying "I live in your neighborhood" basically?
    Apparently, you are selling something. What is it? Are you talking to people at their home, or at a business?

    And, when you knock on doors, nobody really cares where you live.

    Added later;
    Hello?
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  • Profile picture of the author franergy
    I hate people coming to my door. Creepy. How about setting up Lemonade (or beer) stations around your neighborhood. putting postcard on their door with location points and inviting them to come to you. Safer, less creepy and you've gotten them to take action. :-)
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  • Profile picture of the author webmarketingrock
    For physical products selling this is one of the best marketing techniques but if you want to sale online then you should go for the pamphlets or newspaper advertisement or you can hire vehicle poster marketing too.
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  • Profile picture of the author partyfavor
    what are you selling? that will help in getting some great feedback on if door to door is even effective for you anymore? is it a hard door sell (i.e. here is my vacuum - want it?) or setting it up for a sale (i.e. you need to buy my water heater let's set something up) etc...
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    • Profile picture of the author Blase
      WOW! You've picked a tough way to sell.

      Many years ago, I sold cookware door to door, i did well, but it wasn't easy.
      I wonder if peoples attitudes have changed regarding a stranger at the door due to the times we live in?

      I will tell you one thing I did that worked really well. Most people don't want to hear it and will close a door on you are be very rude. So after they slammed the front door I would go to the back door and knock. When they opened the door I would have a big smile on my face and tell them that they may not know it, but they have some one answering their front door this is really angry and I thought you should know.

      Most of the time they would smile or laugh, but I got a chance to tell them why I was there.

      I don't believe you can sell today like you could in the past, I do think you can ask questions that leads to solving problems.
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      • Profile picture of the author coloma21
        Haha, i read that in Tom Hopkins... didn't know other people also use that strategy for that scenario!


        Originally Posted by Blase View Post

        WOW! You've picked a tough way to sell.

        Many years ago, I sold cookware door to door, i did well, but it wasn't easy.
        I wonder if peoples attitudes have changed regarding a stranger at the door due to the times we live in?

        I will tell you one thing I did that worked really well. Most people don't want to hear it and will close a door on you are be very rude. So after they slammed the front door I would go to the back door and knock. When they opened the door I would have a big smile on my face and tell them that they may not know it, but they have some one answering their front door this is really angry and I thought you should know.

        Most of the time they would smile or laugh, but I got a chance to tell them why I was there.

        I don't believe you can sell today like you could in the past, I do think you can ask questions that leads to solving problems.
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        • Profile picture of the author kmanbloquet
          I run a small landscaping business. I end up always seeing the next door neighbor so I make the effort to always say hello and engage them. This is keep because one day when you go to their door to hand them your flyer or you see them on the street they will respect you and not slam the door.
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        • Profile picture of the author Blase
          Originally Posted by coloma21 View Post

          Haha, i read that in Tom Hopkins... didn't know other people also use that strategy for that scenario!
          I learned it from Zig Zigler, he was a cookware salesman at one time.
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  • Profile picture of the author hewlett
    Originally Posted by chargersrool View Post

    Going door to door is easy when you're within your neighborhood, opening with "Hi I'm ___ I live down the street."
    What is a good way to approach people when I'm in another neighborhood? How can you establish that bit of trust when saying "I live in your neighborhood" basically?
    Most of the other cats on this board seem more interested in having a snicker at your expense rather than providing any genuine help, so I'll have a stab at this.

    You think it's easy to sell to people in your own neighborhood? That's a good thing. But why is it easy? It's because you have a hook. You're building empathy with them because you're hoping they'll socially identify with you as one of your neighbors.

    Why do you expect other neighborhoods to be any different?

    I've sold door-to-door at two points in my career, in both cases fairly unsuccessfully. I got a lot more traction the second time around. People were interested in my service but they couldn't afford me, but I was happy to know that I had developed a reasonable approach and a decent script.

    Another poster here has pointed out that you declined to mention what you're actually selling. Maybe it's kitchen ware? Let's pretend it's kitchen ware.

    The trick will be to develop some level of interest or connection to their neighborhood. Believe me it won't take much. Perhaps you could pick up a copy of the local paper and scan it for news items?

    Anyways here is a sample script,

    "Hey I'm Bob and I was in the neighborhood because I felt like stopping by Joe's Diner over on Main Street on my way home this afternoon. Best soup on this side of Springfield!
    Anyways I'm sorry I'm bothering you but I wanted to show you these pans that I'm selling
    [here you press a pan into the prospect's hands]
    and a set of four is only $49 dollars, which is ten dollars cheaper than the crap over at Walmart. AND THEY'RE MUCH BETTER PANS. What kind of pans you you'all use?"

    And here is where you give them their first chance to talk.
    Okay, let's review the above. You introduce yourself, you disclose your (perhaps minor) connection to their neighborhood, you acknowledge that yes you are bothering them, and then you get right to the point.

    Their response to the above question is going to tell you a lot about how you should try to close the sale.
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  • Profile picture of the author icsmindia
    That is traditional marketing approach to do marketing.
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