hey all...

working for a medium sized HVAC installation/sales company serving all of our province. Their competition is either the top 5 companies everyone knows, or a bunch of little guys.

They have the ability to price match anyone. Also they offer good stuff and have a great homestars rating...

Soooo....

Started working for them about 6 weeks ago, they are getting about 5-10 phone calls a day from my work already, and about 1-2 sales a day on average.

Each sale is worth like 500-1000 profit depending on many factors...

So here is the thing...

They are a company built by salesmen. So they put pressure and expect results on everything.

This means I put like 0 time into anything long term and just built a killer adwords campaign with a few landing pages, callrail numbers, call extensions etc...

It works.... But the conversion rate is not really high. I am still not getting correct conversion numbers yet, but I'd say about 5-7 clicks turns into a phone call, and 1/4 phone calls becomes a solid lead...

So far they are happy that they see results so fast, but they keep pressuring me more and more to deliver more, higher ROI etc... AT LEAST at this point they are not thinking of stopping because they are seeing success.

I told them we are just doing Adwords and its good for instant conversions, but long term we want to get more general visibility in directories, SEO etc... He likes the idea....

BUT they expect me to pay for the SEO/local stuff from my paycheque!!

Here is where I expect some good advice from successful ppl over here...

my original offer was 5000 a month for the full range of services, and converting that system into a performance based model of 800-1000 per sale (not lead) once the campaign got underway. They haggled with me, so I cut back everything to just website and adwords for 3000 a month, 750 a week. The goal being lets get to per-sale which would be 800 or so per sale, if I can close 4 or more a month thats already more then 3000 and I have them happy hopefully long term...

So now I think at first they were skeptical but willing to try, but not really thinking something would come from it. Now however, since there is action, and they are spending money on adwords (Since they know it brings sales) They went from $100/day in adwords, to like $400/day in adwords! I told them thats crazy and give us time to optimize, but they dont really care they just want the calls and sales blah blah... You know the story. So now they are complaining to me within 6 weeks of starting from scratch "The ROI is not high enough! When we consider your paycheque and the adwords budget we are only making a few hundred per sale". So lets get back to what they first said..

They said lets do retainer/budget until we get rolling then we switch to performance model. Now I think since they see sales coming in and they calculate it themselves... a sale a day means instead of paying me 750 a week, they pay me like 800 a day (if 1 sale a day...) and thats a LOT more money than 750 a week...


SOOOO I think they are going to want to just keep it at 750 a week which I AM NOT HAPPY with, cause its a ton of work and I cant really even do everything I want within this budget because its so tight I can't outsource and still pay my rent/bills etc...

So I'm looking for some fresh tactics to try...

They also told me last week after I told them about this company that does a lot of good review/local stuff for them for $1000 a year that "We agree to do it, but we want the $1000 a year to come from your paycheque. You divide the $1000 up into all your paycheques.."

Their reasoning is that they are already paying me $3000 a month which should cover everything since its soo much money and after researching it they see an indian company will do everything (or they say so..) for $900 a month.

I think that is ridiculous.

They want me to pay from my paycheque for their company SEO/Local stuff?? Or else they wont do it, and will complain to me the ROI is not high enough??


So from my personal side... I have a family and need stability and this company is a medium sized company that until now has relied 100% on their sales coming from telemarketing appointment setting. They said they spend over $25k a month on telemarketing, but it brings them profit!!!!! They are a decade behind the times, and it was sheer luck (and Gd) that I was able to even close with them.... Now they are happy and like a typical salesman, want MORE AND MORE AND MORE..

I want more too...

But they keep saying "750 a month is huge, we expect faster and better results!"

Its annoying overall -- but I need stability and I do not want to risk losing this client, but I'm not too happy with the current arrangement because I feel as time goes by they will say to themselves "why pay him more, just string him along at 750 and let our company bank account grow"...

Also another problem is that they have 1 partner who is 30 and very smart. He is pretty intelligent, and catches things fast. Also he is a sales master (telemarketing and commission sales). Its how he has his 5 series BMW after all...But he knows nothing about internet marketing.

So he is learning a lot from me, and catching a lot of learning from Adwords. I do not think he will try to cut me out as he wants to join me selling marketing services to other companies, but I do not like it that within a month he thinks he has the knowledge its taken me years to build on...

He calls me at least once a week to comment on something he thinks we did wrong in the adwords campaign, only to have me tell him stop bugging me with your lack of understanding of adwrords thinking we are doing a bad job!

So he thinks setting up adwords is easy, and the whole trick is having a high converting landing page...

Its partially true but not true.

For a company of his size, I need to penetrate the local market in all areas, not just the high competition high cost of adwords...

However like mentioned before, he/they think I should fork out additional costs since I'm already getting 750...

However I am nervous if I try to bring up moving to the performance model now, maybe they will try to pull a salesman tactic on me...

So this is a pretty advanced scenario and I'm hoping for some razor sharp wit from at least a couple of you...
:-D
Thanks!

p.s. it feels great to really kill it for a company doesn't it?!?!?!

p.s. 2 I need some awesome PPC geared landing page template I can make 1000 variations for that will get good amounts of phone calls if anyone knows other ones to try... I am trying out unbounce right now, and can produce nice pages fast, but its too much money and not being hosted on my server...