Recruitment or Telemarketing/account manager

by thet
19 replies
Hi guys,

I am new to the world of sales and have two job offers.

One is recruitment, which is ofcourse a lot of selling to both client as candidate.

The other is in a IT company, where I will be setting appointments for the accountmanagers, but with the plan to become more outdoor myself once I get the knowledge up the level is should.

Money aside, what kind of job would get me a better learning experience if I want to become great at sales?
#manager #recruitment #telemarketing or account
  • Profile picture of the author mojo1
    Congrats on your job offers.

    As a former Insurance and IT Recruiter who was responsible for both parts of the recruiting process - getting job orders and recruiting candidates, I believe the IT acct. mgr job would offer more in the way of sales growth.

    The skills gained in the IT account manager job would be much more transferable and attractive to most sales organizations.
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  • Profile picture of the author laurencewins
    I concur. I have done both jobs and the second one is definitely the way to go if it gives you the right money and conditions.
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  • Profile picture of the author socialentry
    I would not do lead gen lest you really wanted to build a career at a company but that's just me.

    There's just no incentive for the closer to promote you to acct manager or at least there was none @ the p[laces where I did lead gen.
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  • Profile picture of the author thet
    Alright, thank you for the answers.

    The recruitment job, I was least sure about if I wanted to take it.

    The other job, I like the idea of getting knowledge about a product, doing warm and cold calls and grow as a salesperson from there. I also thought I would learn more in this job about sales, not sure why, probably because the focus is completely on sales.
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  • Profile picture of the author Recruitment Nick
    I'm in recruitment and looking to set up my own firm in the next year or so (as my name may suggest). I've done appointment setting and personally would choose recruitment every time.

    EDIT: Quick comment to enphasise my bias - I am in recruitment and love it, and did appointment setting (B2B health insurance) and hated it, so I am naturally biased towards the industry despite it's problems of image and cowboys.

    Now IF you can leverage your appointment job into a career in consultative sales that would be very powerful. But that is a big if (I've seen appointment setting jobs with big promises on future progression but in reality they never pan out).

    For learning how business works, recruitment wins hands down. Appointment setting doesn't develop relationships, doesn't give you an inside track on how businesses work. Recruitment, when done well (and not just a CV flinging service) can be massively powerful for understanding industries.

    You get knowledge of how companies work, what their sales process looks like, how the recruiting process works, depending on your sector you learn about their products and services, etc, etc. You build relationships with a mixture of business owners of SMEs and mid to high end managers at larger firms.

    These relationships can follow you around. There are non-compete clauses (basically not contacting people you have worked with for a period of 6 months) if you move on, but good relationships can outlast a 6 month period (and in the UK I THINK that the law is that if they contact you, rather than the other way round, you're safe - but don't take that as a given).

    Appointment setting, not so much.

    The problem is that recruitment has a LOT of cowboys (depending on your market that could be more or less than average - IT for example has a huge amount, my sector, environmental, less so). So you would need to be confident you are joining a proper grown up company that appreciates relationship building and will give you training and a good crack of the whip.

    I'm biased, I do recruitment and I love it (many don't). You need to think about

    a) what you will enjoy more
    b) what you are looking to get out of it
    c) the companies involved
    d) what career path you are looking to have

    IT appointment setting in itself is pretty much dead end. BUT if there is a real career path for you to follow (obviously we don't know enough from your post) then it may be the better option, but with my own bias I would suggest recruitment every time!
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  • Profile picture of the author thet
    Thank you for the insight. Do you mind me playing advocate of the devil a bit?

    You say appointment setting is a dead-end. However, if you learn to cold call well, you probably can either move into account management in the company, or find another job where you get a change to get into account management. This company needs somebody to set appointments, and wants me to become an account manager in the future. If this has not happened in 1 year from now, or maybe even two years from now, I will find a company that is looking for a guy who is good on the phone + wants to go outside ..for, lets say, 20% of the time. Grow from there.

    With recruitment, yes, you get to deal with managers straight away, however, once you get the ball rolling all you are doing is talking with the managers about the requirements and searching for candidates. I know a girl who got good in recruitment, and all she is doing all day long is sourcing. She calls with the managers to talk about requirements but there is not much sales left in her job. She misses it a lot.

    Also, with recruitment, most get into sales after a period of time because its rare for people to stay in recruitment long. I am not sure what the reason is, but maybe because it's kind of a bad market because the cowboys gave it such a terrible image. You are selling from a big disadvantage. Most people work with recruiters because they don't have any other options. A lot of people hate recruiters. I am not sure if I want to be in that industry. But, the change to go on meetings straight from the bat, is interesting. For sure.

    Another group goes into corporate recruitment, well..no sales there. Others grow into management.. or build their own recruitment agency (where you need to sell a ton again,..but I don't have the ambition to start my own company.. atleast not a recruitment agency)

    So, not sure how you feel about this. But even you say it's an industry with a very bad name.
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    • Profile picture of the author Recruitment Nick
      Originally Posted by thet View Post

      Thank you for the insight. Do you mind me playing advocate of the devil a bit?

      You say appointment setting is a dead-end. However, if you learn to cold call well, you probably can either move into account management in the company, or find another job where you get a change to get into account management. This company needs somebody to set appointments, and wants me to become an account manager in the future. If this has not happened in 1 year from now, or maybe even two years from now, I will find a company that is looking for a guy who is good on the phone + wants to go outside ..for, lets say, 20% of the time. Grow from there.
      Like I said, if there is a REAL career path (and from my own and friends' experience what is said and what is real are two different things) then appointment setting leading into a consultative selling role could be a very useful route. Again my bias is based on a company I worked for, and how friends have found things, and you should always take bias into account (if you ever studied history think secondary and tertiary sources).

      Getting good on the phone is a very useful skill, but so long as there is decent training (something to look for in a company) you should be able to get that in most sales jobs.

      Thinking on that - training should be your main focus here, in my opinion. You need a company that can teach you the nuts and bolts of selling so that you can then start learning the art.

      The thing is, there are a lot of telesales jobs out there - and all too often I have seen people good on the phone just end up taking crappy sales jobs without thinking where it is going.
      When beginning sales' jobs aren't all the same. You've shown you're aware of this (by asking advice here and seem to have your head screwed on). You need a company that offers good training (which doesn't push either way - there are a lot of crap recruitment firms that don't offer good training, and the same in appointment setting).


      With recruitment, yes, you get to deal with managers straight away, however, once you get the ball rolling all you are doing is talking with the managers about the requirements and searching for candidates. I know a girl who got good in recruitment, and all she is doing all day long is sourcing. She calls with the managers to talk about requirements but there is not much sales left in her job. She misses it a lot.
      The same will go for any account manager role. Once you get good at something and you have relationships, you will have people coming to you - and often that means servicing relationships rather than cold calling. But don't mistake relationships as not selling. In recruitment you are always selling your candidates, or selling a client to a candidate. It just starts to become more sublte as bit by bit you become an expert. My guess is that it is the same with account management positions - but I don't have experience there so can't say definitively.

      Also, with recruitment, most get into sales after a period of time because its rare for people to stay in recruitment long. I am not sure what the reason is, but maybe because it's kind of a bad market because the cowboys gave it such a terrible image. You are selling from a big disadvantage. Most people work with recruiters because they don't have any other options. A lot of people hate recruiters. I am not sure if I want to be in that industry. But, the change to go on meetings straight from the bat, is interesting. For sure.
      We have a bad reputation for a couple of reasons

      1) there are a lot of cowboys out there
      2) it doesn't need a huge amount by qualifications, so many people not likely to be good at it "give it a go"
      3) If a person doesn't get the job, or applies but doesn't get an interview, when they think they would be good the easy answer is to blame the recruiter

      Some of our issues are self inflicted, some are for easy scapegoat reasons. But I couldn't care less about the market's reputation, I only care about the reputation of me and the company I work for.

      On the plus side, there is a LOT of good money to be made in recruitment. And the entry requirements for your own firm are low (I'm saving capital to start my own firm, but it can be done on a shoestring), which means after a period of learning the ropes you can easily become your own boss if you wanted. I know a number of people that have done VERY well by doing so.

      As for moving on...some do. Some (many) aren't good at it, others don't like it, others work for awful firms and think that is what recruitment is, others get fed up with it being one of the few jobs where your "product" can say no. But many stick at it and do very well.

      Another group goes into corporate recruitment, well..no sales there. Others grow into management.. or build their own recruitment agency (where you need to sell a ton again,..but I don't have the ambition to start my own company.. atleast not a recruitment agency)

      So, not sure how you feel about this. But even you say it's an industry with a very bad name.
      Again don't mistake account management, or corporate recruitment, with no selling. They still have to sell the role and the company to candidates. But often people who move into that environment are tired of the selling aspect of consultancy side (I recruit environmental people into consultancies - usually large scale multi-disc companies, and many of them end up getting tired of being consultancy side and weant to get end user side, so this is hardly unique to recruitment). That doesn't mean it has to be done. We have about a dozen non-board directors at my company, and their salaries are good, with a good commission structure. People think there is no career in recruitment, but it couldn't be further from the truth.

      As for needing to sell a ton to start your own agency. A decent, average recruiter will be doing around £15k (think thats about $23k) a month. Just being decent in your own firm, with costs of about £3-4k a month, means a profit, not including your own salary, of £11k. That's a good take home!

      Again recruitment is not for everyone, and by the sound of it not for you if you are worried about people's perception of what you do. But it is a very interesting industry that gets you learning a LOT about how companies work, etc.

      If you are good at what you do and develop good relationships you end up getting a lot out of it. I've sat in on high level meetings in a number of SMEs that are clients because they wanted expert advice on whether their growth plans would fit with the possibility of quality hires that I could provide, I've learnt how different companies work from a sales perspective, a service perspective (I had one day "shadowing" some temps who were doing a great crested newt survey, was fascinating and good fun) and more.

      Many people don't like recruiters, but I don't care for that. The quality relationships with clients and candidates is what I care about. I love learning about new companies, new services, etc. It's why my favourite recruitment job was recruiting mechanical design engineers - people who design conveyor systems, products, robotic pickers, etc - because it gave me so much insight into different things.

      Look, I'm obviously pasionate about what I do (think you may have picked that up) but I don't want to try push anyone in a direction that they don't want to go. So if youb decide recruitment isn't for you, fair enough, in which case consider these things when looking at a company

      1) Are they a proper consultative sales firm or a cowboy "Boiler Room" sort of firm
      2) Do they offer good training?
      3) Are there examples within the company of people who have progressed from what you will be doing into what you want to be doing, ideal multiple examples
      4) Is it in an industry you would enjoy

      Money is useful, but right now those 4 things would be the important questions I would have in my mind if I were you.
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  • Profile picture of the author thet
    No, indeed, money is not that important for me now. Because if I get good at sales, or at recruitment, in both I will make plenty.

    With both companies, it will be on the job training.

    The recruitment agency is basicly a startup, started 2 years ago. I will work very closely with the owner and 2 other recruiters. What I liked about this company so far, is that they are not the cowboy type recruiters. They work from 9 to 6, which is great since a lot of recruitment companies work very long and late hours eventhough productivity sucks.

    The sales company is in an industry I really like, it's an IT company that started 5 years ago. They are still growing and so roles are pretty open. Within bigger companies, I can see how big promises end up in nothing, however, I believe with a smaller company like this (5 years experience, 40 employees) I have a chance to grow.

    Thanks to your post I do realise that everything is selling, its just how you look at it. And the better you get, the more you become a "relationship manager" ..and still sell. Thats great.

    But could you expand a bit on the career progression of a recruiter. If you look at a company like Sthree, it's: Junior recruiter, Senior, Manager.. and in the end director.. There is some roles in between, but it's pretty laid out, I believe.

    English is not my first language, so excuse me for grammatical mistakes
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    • Profile picture of the author Recruitment Nick
      Originally Posted by thet View Post

      No, indeed, money is not that important for me now. Because if I get good at sales, or at recruitment, in both I will make plenty.

      With both companies, it will be on the job training.

      The recruitment agency is basicly a startup, started 2 years ago. I will work very closely with the owner and 2 other recruiters. What I liked about this company so far, is that they are not the cowboy type recruiters. They work from 9 to 6, which is great since a lot of recruitment companies work very long and late hours eventhough productivity sucks.

      The sales company is in an industry I really like, it's an IT company that started 5 years ago. They are still growing and so roles are pretty open. Within bigger companies, I can see how big promises end up in nothing, however, I believe with a smaller company like this (5 years experience, 40 employees) I have a chance to grow.

      Thanks to your post I do realise that everything is selling, its just how you look at it. And the better you get, the more you become a "relationship manager" ..and still sell. Thats great.

      But could you expand a bit on the career progression of a recruiter. If you look at a company like Sthree, it's: Junior recruiter, Senior, Manager.. and in the end director.. There is some roles in between, but it's pretty laid out, I believe.

      English is not my first language, so excuse me for grammatical mistakes
      Quick note, and I know your offer isn't with them, but I'd avoid SThree like the plague. Never heard anything good about them.

      At our company (and it is a decent size, about 220 or so) it's

      Resourcer, Recruitment Consultant, Senior Consultant, Manager, Senior Manager, Divisional Manager, Divisional Director, Board Director, MD.

      Each step has people brought in, but like any good company a big proportion of any role are by people who have come up internally. I'm actually moving companies in a few weeks (to get something a bit closer to home, 5 min drive vs 1hr 10 commute - matters when you have a baby), but they had targets in place that I was hitting to move into management. When you are thinking career wise it's important you know what your trajectory looks like and that you are supported in getting there.

      Working at a small rec company would have pros and cons. You get good access to a Director who is presumably good at his job, and you get to make something "your own". It can also accelerate career paths - IF the company grow in your direction. But the downside is that they often don't have set training in place, you are reliant on them investing in your direction, and they don't have much of a name you can use to open doors. I actually love start ups, but many people don't.

      Be wary of them saying 9 - 6. As you say recruitment has a tradition of long hours. Ours is 8.30 till 6, but I'm usually in about 7-7.30 and used to (till I had a baby) be in till 7-8ish. This is because you will often need to be getting hold of candidates who don't answer phones, or won't talk to recruiters, whilst at work. And in many companies there is a fair bit of pressure to work hours well outside of contracted hours.

      The good news is that once you are established you have to do less cold calling, so you can get more done during the day and don't need those outside hours so much. I like to get in early to set my day up/do admin, but in all honesty I could probably make some productivity gains so I don't have to - it's just how I like to work.

      As I say it's a good job, but it's not for everyone.
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  • Profile picture of the author thet
    I agree, and I believe I am not coming across to harsh on recruitment. I see the benefits of recruitment, as you do, but I see some things because of companies like Sthree that ruin it for me.

    The long hours, well, to be completely honest, I am not willing to that any longer. I believe in working hard, but I also believe in having a life besides work. Getting home at 8.30 in the evening, well.. that doesn't leave much for hobbies and a social life.

    But yes, ofcourse there is a career process to be made in recruitment. Like you say, it's not for everybody and I am figuring out if its something for me.The searching for candidates, I am not really looking forward to that haha
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    • Profile picture of the author Recruitment Nick
      Originally Posted by thet View Post

      I agree, and I believe I am not coming across to harsh on recruitment. I see the benefits of recruitment, as you do, but I see some things because of companies like Sthree that ruin it for me.

      The long hours, well, to be completely honest, I am not willing to that any longer. I believe in working hard, but I also believe in having a life besides work. Getting home at 8.30 in the evening, well.. that doesn't leave much for hobbies and a social life.

      But yes, ofcourse there is a career process to be made in recruitment. Like you say, it's not for everybody and I am figuring out if its something for me.The searching for candidates, I am not really looking forward to that haha
      The big advantage of non-recruitment sales. You don't have to hunt for a product (I hate referring to candidates like that, but for the purpose of this conversation it's what they are), and your product can't say no!

      The plus side is that your candidates can also become your clients, which selling an IT system can't. Plus talking with candidates is far more interesting than trying to have a conversation with a printer (the only conversation I have with my printer is swearing at it when it doesn't do what I want).

      Recruitment suits me because I'm nosey, I like knowing what people and companies are working on. That's true for a lot of sales but rarely do you get as big a picture of it as you do in recruitment (I should imagine high end sales people do, but I've never done that).

      The hours, to be fair in my company I was the exception rather than the norm. Most are out of the door by 6.30, and I'm always the first one in the office, with most getting in around 8.15 (against a start time of 8.30). Still long hours though.
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  • Profile picture of the author thet
    I guess the variables are less controlable in recruitment? Besides working on getting your client to work with you, you then have to find that candidate that is willing to work for your client. Whereas with a product, that product is 'stable', once your client wants to work with you.. there is no refusal on the side of the product.

    About the hours, I have seen it being the norm. Employees tend to give a weird look to co-workers when they go home around 6.30. Atleast, thats what I have heard.

    You give great insights. Good to see somebody backing up recruitment. So far, telemarketing was winning. I have a lot of thinking to do and I really like how people on this forum are willing to give me some insights. It's a major decision for me since I am starting my career and have two directions I can follow.Any advice is valueable, and you really took the time for me. Thank you
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    • Profile picture of the author Recruitment Nick
      Originally Posted by thet View Post

      I guess the variables are less controlable in recruitment? Besides working on getting your client to work with you, you then have to find that candidate that is willing to work for your client. Whereas with a product, that product is 'stable', once your client wants to work with you.. there is no refusal on the side of the product.

      About the hours, I have seen it being the norm. Employees tend to give a weird look to co-workers when they go home around 6.30. Atleast, thats what I have heard.

      You give great insights. Good to see somebody backing up recruitment. So far, telemarketing was winning. I have a lot of thinking to do and I really like how people on this forum are willing to give me some insights. It's a major decision for me since I am starting my career and have two directions I can follow.Any advice is valueable, and you really took the time for me. Thank you
      No worries, hope it helped!

      As for the variables - yes, there are more, it comes from having people as a product, you have to sell both ends! It's why training is important. I worked with a cowboy recruitment company once, and their attitude was to just steamroller people. Later, when I joined a more reputable firm (after thinking there must be a better way of doing recruitment) I realised that a good firm can teach you how best to manage variables, how to be consultative in a way that is honest and will mostly get you the outcomes you want (and where it doesn't, your honesty will have marked you out and developed a relationship with that candidate who may use you again, or who may become a client).

      I should imagine there are other variables in other sales (can the IT team make needed changes to a product, for example, to best get it to fit a client's requirements), but my best guess is that there is more in recruitment.

      All sales is a "people" job, it's just in recruitment that is multiplied.

      As I say, I hope I helped and good luck in your decision making!
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  • Profile picture of the author thet
    Lets be honest, I worked 3 months in a company like Sthree. I am very afraid that if I choose recruitment, It will be like that again. Especially since companies like Sthree dont mind bending the truth a bit in their hiring phase.
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    • Profile picture of the author Recruitment Nick
      Originally Posted by thet View Post

      Lets be honest, I worked 3 months in a company like Sthree. I am very afraid that if I choose recruitment, It will be like that again. Especially since companies like Sthree dont mind bending the truth a bit in their hiring phase.
      If that's your experience of the sector, I don't blame you for being very sceptical! We're not all like that...

      Interestingly my working for a cowboy firm did stand me in good stead. The way they make you hammer the phones meant I had a good work ethic coming in to a more grown up firm, and I had the basic concepts of selling down. I also had some bad habits I needed to unlearn, but for many recruiters I think experience of a cowboy firm helps you understand the importance of a work ethic, and gives you a great example of who you don't want to be.
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  • Profile picture of the author thet
    Couldnt agree more. A lot of hiring managers eyes go wide open when I tell them what my targets where. And, I view them as normal and doable.

    So yes, I agree..that work ethic is beaten in me in a very short period of time.
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  • Profile picture of the author thet
    Short update.

    I am leaning for 70% towards the sales job. Reasoning is that the entry level for recruitment is low.

    I want the jobs that are harder to find and harder to get.
    I believe it will make my skill set more valuable for employers in the long run.

    Most sales job require 3-4 years expierence. Although this is a junior position i believe the elasticity of growth is longer in a pure sales job compared to recruitment.

    This are my thoughts so far based on this thread and talking to others.
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  • Profile picture of the author thet
    Just al little bump to see if I can get more answers.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by thet View Post

      Just al little bump to see if I can get more answers.

      It isn't that sales is better. Sales is better if you are the type of person that can learn to sell.

      Sales is the one indispensable skill. Every company needs it, and it is the only skill that contributes to profit.

      But, if you don't enjoy it, or can't learn the skillls needed, it's not a good choice.
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