website analysis/review

3 replies
I am looking for guides/experts/how to for reviewing websites....as in identifying what's wrong with them from a marketing prospective. Does it have an opt in form, is it selling the features of the companies service rather than the benefits?

I can't find any guides for doing this, almost like a marketing checklist which can be applied to a website and show a company what they should be doing.

Hope that makes sense! Any info would be great.
#analysis or review #website
  • Profile picture of the author savidge4
    Its a pdf file... buta really solid listto go by: vasvalch.com/mktg-school/WebMarketingChecklist.pdf

    Originally Posted by hardyfella View Post

    I am looking for guides/experts/how to for reviewing websites....as in identifying what's wrong with them from a marketing prospective. Does it have an opt in form, is it selling the features of the companies service rather than the benefits?

    I can't find any guides for doing this, almost like a marketing checklist which can be applied to a website and show a company what they should be doing.

    Hope that makes sense! Any info would be great.
    Signature
    Success is an ACT not an idea
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    • Profile picture of the author johndir619
      Thanks for the useful pdf very detail step by step analysis.
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  • Profile picture of the author TurnKeyShane
    I would also suggest looking at what the giants do. Amazon, Walmarts, or whichever corporate giant is in your field have large budgets for extensive testing and the traffic to test on. Browse their sites with a marketing mindset and see what they have commonalities in design and function.
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