A Shortcut On How To Create an Ad That Sells
Focus on 3 things and only 3 things in
creating your ad.
These 3 steps work and are especially needed to
stand out from the clutter, without screaming louder and longer.
You'll tap into a buyer's wants, therefore get the sale more often.
It's not about magic words, but about a formula
to build out an ad, therefore offers more certainty
in getting your money back with interest on paid advertising.
I've seen it work in selling plumbing services,
home renovations, new kitchens web design..
So let's run through this 3 step formula...
1 Give a short to the point performance offer.
2 Give something away for free
3 Take the risk away from calling
OK, here's how to come up with your performance offer.
It's broken down into 4 parts...
easily measured performance...what will happen if you don't perform...photo of you...
signature and brief bio.
If I was to write this 4 part for myself in a target market,
I'd say something like this...
------------------------------------------------------------------------------------------------
Use My Direct Mail. Watch It Bring More Bookings Than Your Best
Mailing, Or The Printing Is Free.
--------------------------------------------------------------------------------------------------
Signed,
Ewen Vile
Postcard Maniac
A About Supplies Ltd trading name
Clients Include, Puma, Lion Foundation,
Placemakers, Heritage Hotel Group
See what I'm doing, I'm connecting with what a prospect is already doing,
using direct mail, and offering to do it better. Not complicated to understand.
Then I'm showing confidence as well as reversing the risk by saying if I don't better
what he is already doing, the printing will get done for free.
Next part of the 3 part formula is to offer something for free
so it ignites the inherent greed in people.
In my example I could offer the printing of 500 postcards for free.
For your situation it could be a Kindle Fire to be won this month.
It could be something that has a low cost price to you but high markup
which also has a high perceived value.
The third part of the formula is to make the call to action seem of no risk.
An example a reader may have that a salesperson is going to pester
and pressure him into buying something that he really doesn't want.
So you talk about any objections a reader may have when calling.
When I laid out this 3 step formula to a associate,
his mind went into overdrive on how he can apply it.
To summarize it again...
1 Give a short to the point performance offer.
2 Give something away for free
3 Take the risk away from calling
Would love to hear how you'll apply it to your situation.
Best,
Ewen
creating your ad.
These 3 steps work and are especially needed to
stand out from the clutter, without screaming louder and longer.
You'll tap into a buyer's wants, therefore get the sale more often.
It's not about magic words, but about a formula
to build out an ad, therefore offers more certainty
in getting your money back with interest on paid advertising.
I've seen it work in selling plumbing services,
home renovations, new kitchens web design..
So let's run through this 3 step formula...
1 Give a short to the point performance offer.
2 Give something away for free
3 Take the risk away from calling
OK, here's how to come up with your performance offer.
It's broken down into 4 parts...
easily measured performance...what will happen if you don't perform...photo of you...
signature and brief bio.
If I was to write this 4 part for myself in a target market,
I'd say something like this...
------------------------------------------------------------------------------------------------
Use My Direct Mail. Watch It Bring More Bookings Than Your Best
Mailing, Or The Printing Is Free.
--------------------------------------------------------------------------------------------------
Signed,
Ewen Vile
Postcard Maniac
A About Supplies Ltd trading name
Clients Include, Puma, Lion Foundation,
Placemakers, Heritage Hotel Group
See what I'm doing, I'm connecting with what a prospect is already doing,
using direct mail, and offering to do it better. Not complicated to understand.
Then I'm showing confidence as well as reversing the risk by saying if I don't better
what he is already doing, the printing will get done for free.
Next part of the 3 part formula is to offer something for free
so it ignites the inherent greed in people.
In my example I could offer the printing of 500 postcards for free.
For your situation it could be a Kindle Fire to be won this month.
It could be something that has a low cost price to you but high markup
which also has a high perceived value.
The third part of the formula is to make the call to action seem of no risk.
An example a reader may have that a salesperson is going to pester
and pressure him into buying something that he really doesn't want.
So you talk about any objections a reader may have when calling.
When I laid out this 3 step formula to a associate,
his mind went into overdrive on how he can apply it.
To summarize it again...
1 Give a short to the point performance offer.
2 Give something away for free
3 Take the risk away from calling
Would love to hear how you'll apply it to your situation.
Best,
Ewen
David Hunter | Duke of Marketing
www.DukeOfMarketing.com
www.BibleAndFriendsYouTube.com