A little business/marketing advice sought;
Ive engaged an outsourcing company in the phillipines, whose credentials Im happy with. They're mostly VA, virtual assistant, but also know book marketing and have done a number of NY Times and Kindle best sellers. I could use some advice from different points of view in addition to to theirs (there's some lost in translation happening, plus skype is turning out to be terrible quality on calls and causing communication problems).
Right now, for 10 days, they're improving the page rankings and driving traffic to enfieldresource.com, where I've been selling a book steadily for two years and see about 8,000 uniques per month. This seems a pretty straight forward strategy.
Three other books are ready now and next for their services, on different topics,1) - travel book for ejunkie and ereader delivery, 2) - illustrated childrens book for print on demand at lulu/amazon and possibly ereaders, and 3) - a health book for ejunkie and ereaders.
I can fund the outsourcers to spend a week on each book, promoting them. Im not sure what the chosen strategies might be, as Kindle and ereader marketing etc is new to me.
Im curious about best use of funds.
Do I let them work on making sales for each book/one week each, at their respective points of sale, or (as each will get a new website as well, ie not previously ranked/trafficked) do I have them spend the whole 4 weeks solely promoting a single new website I'm building, which is my book publishing home, livelifebooks.com, in which all four books will be well described, squeeze paged with sales ability, and linked across to who ever is selling the books to ereaders such as Kindle etc?
Kindle alone seems a powerful sales point, is it best to solely support that?
I'm on a limited budget and I'd love the books to quickly sell more than the outsourcers will cost, but as this is a long term plan for other books in the pipeline that have a much larger generic audience, as a learning curve Im prepared to take a $ loss for now. The email conversations that are losing a little in translation have the ability for them to spin their wheels not very productively and use up the budget, with me not sure what to tell/ask them to keep it working at its best.
Your comments much appreciated.
Do we have a corner here at WF about outsourcers? I didn't see one today.