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New Generation of Offline Analytics

by Chriswrighto
2 replies
Check it (6 minute video):


Smartphone users are always looking for free wi-fi but at what price does it come? Businesses are looking at ways to make the free wi-fi they offer work for them too. It can track our movements through our phones and reveal a great deal about us to those who have something to sell.
It's interesting to see... and I think it's a great way for business owners to get real-time actionable feedback on their sales performance but...

Where do the ethics stand on this one?

Either way... it's'a comin'!

(Disclaimer... I have no idea if this is already happening in the US.)
#analytics #generation #offline
  • Profile picture of the author kirbymarketingconcierge
    I am in a starbucks, in the U.S., with the new wifi partner Google.

    great speeds.- getting 50-75 megs download

    google made it easy to connect (no log in process)

    then it opens to starbucks page showing news and weather.

    If I owned a cafe :

    I would, have a page of offers, thanks for connecting, calls 2 action to create consumer obligation, loyalty, gather contact information (like cell #'s for text Marketing),and more..

    a window of oppty for offline marketers!
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  • Profile picture of the author adelegoodman
    Google Analytics is introducing a number of new technologies, together called Universal Analytics that will make an improved way for businesses to compute their digital world. The keystone change in offline Analytics is that Google Analytics is becoming user or customer centric rather than visit centric.
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