Where to sell my home service leads?

16 replies
I've got a lead gen business, and I have a unique problem.

We've built out several sites nationally that are generating real leads every day- but I've got no one to sell them to.

We're working hard on sales, but it's slow. A lot of these leads are falling to the floor.

Wondering if there are any programs that pay for national leads in these niches:

Tree Removal
Appliance Repair
HVAC
Plumbing
Landscaping

Any advice would be great.

Thnx
#home #leads #sell #service
  • Profile picture of the author yukon
    Banned
    How much do you need per lead on each of the niches (average)?

    Is there enough profit margin to hire out affiliates based on commission per lead sale?
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    • Profile picture of the author dave830
      Originally Posted by yukon View Post

      How much do you need per lead on each of the niches (average)?

      Is there enough profit margin to hire out affiliates based on commission per lead sale?
      We've found we can sell leads between $15 and $50 per qualified lead (we screen the calls, and only charged for good ones that can legitimately lead to a sale).

      We're offering 25% commission on all gross income generated by clients a salesperson can help close.

      Hope that helps!
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      • Profile picture of the author longrobnc
        Originally Posted by dave830 View Post

        We've found we can sell leads between $15 and $50 per qualified lead (we screen the calls, and only charged for good ones that can legitimately lead to a sale).

        We're offering 25% commission on all gross income generated by clients a salesperson can help close.

        Hope that helps!
        For a lot of niches, that's not too bad for phone calls. I'm in home improvement, and I hate web leads.
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        • Profile picture of the author dave830
          Originally Posted by longrobnc View Post

          For a lot of niches, that's not too bad for phone calls. I'm in home improvement, and I hate web leads.
          Thanks for the reply here. Can I ask what you don't like about web leads? We're really striving for quality (so many people have been burned by YP, Home Advisor, etc) and we're trying to build with this in mind.

          Any feedback is appreciated.
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          • Profile picture of the author longrobnc
            Originally Posted by dave830 View Post

            Thanks for the reply here. Can I ask what you don't like about web leads? We're really striving for quality (so many people have been burned by YP, Home Advisor, etc) and we're trying to build with this in mind.

            Any feedback is appreciated.
            We convert phone leads at +60%. We covert Webform leads at only 12%. I removed web forms on almost every page on my site. Most customers who fill them out will never answer the phone once you reach out to them.
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            • Profile picture of the author Blaine Smitley
              Originally Posted by longrobnc View Post

              We convert phone leads at +60%. We covert Webform leads at only 12%. I removed web forms on almost every page on my site. Most customers who fill them out will never answer the phone once you reach out to them.
              I lease small service sites and I've removed almost all of the forms off of them. I noticed the same thing you did.

              Small service business's don't know that their forms are killing them. Take it off and leave the only contact option as a phone call and the site visitor will call... Then you've got something you can work with.
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          • Profile picture of the author Matt Lee
            Originally Posted by dave830 View Post

            Thanks for the reply here. Can I ask what you don't like about web leads? We're really striving for quality (so many people have been burned by YP, Home Advisor, etc) and we're trying to build with this in mind.

            Any feedback is appreciated.
            A lot of contractors/plumbers/hvac services hate web leads, cause they're not web guys. These guys are outside in the elements getting dirty all day & the last thing these guys want is someone emailing about a price quote. They want phone calls, it's easier, and is the way they've been doing it for a long time.
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            • Profile picture of the author joshril
              Originally Posted by Matt Lee View Post

              A lot of contractors/plumbers/hvac services hate web leads, cause they're not web guys. These guys are outside in the elements getting dirty all day & the last thing these guys want is someone emailing about a price quote. They want phone calls, it's easier, and is the way they've been doing it for a long time.
              That's true...

              Also, a lot of the web lead services out there don't offer exclusive leads...

              When I started buying web leads in the insurance business 12 years ago, it was awful... the leads were share with 3-5+ other agents and it was really difficult to close sales if you weren't the first one to call.

              When I started buying and generating exclusive leads, it made a huge difference, obviously.

              A lot of people that say they don't like web leads may not always have issues with web leads... they may just not like SHARED leads.

              With that being said, I believe there certainly can be a difference in closing ratio when someone calls vs. enters their information into a web form...

              When they call, they are much more serious than when they enter information for a quote or whatever. It's every easy to enter bunk information, etc.
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  • Profile picture of the author umc
    I believe that Home Advisor buys leads. Check out their site. You won't get top dollar, but more than you're getting currently.
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  • Profile picture of the author internetmarketer1
    If you want to sell leads like this, go to a real estate agent and sell it to them. Any company in the home and real estate niche should find this type of lead worth it.
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    • Profile picture of the author shockwave
      If you get calls like that, then I suggest you do a PPCall lead program. You just route the calls to an Affiliate Network and they do all the rest - you don't even have to qualify the call yourself. As long as the call meets the minimum requirements, you'll get paid....and of course you record the calls on your end, that way you have leverage if there are ever any disputes.

      Min requirements are usually a 60-90 second call (IVR duration) and within the defined geographic area that the Affiliate Network wants to receive calls.

      BUT....as everyone says, you'll get chump-change for each call (like $11-$22 per call for stuff like HVAC, Electricians, Roofers, Windows, Doors, Siding...etc).

      OP - PM me if you need a referral.
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  • Profile picture of the author AnnaMolly
    National interest as in how? I do not understand how tree removal can have a natural audience? I can line a buyer up for you, but need to know specifics.
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    • Profile picture of the author dave830
      Originally Posted by AnnaMolly View Post

      National interest as in how? I do not understand how tree removal can have a natural audience? I can line a buyer up for you, but need to know specifics.
      Anna,

      We have 30 cities in the US with tree removal lead gen sites, that are currently producing phone calls, but are not sold to a company.

      We are working towards finding someone to buy the leads, but it's slow. A national company would be great- because they might want them all.

      If you (or anyone else) wanted to help find a buyer in these cities we offer generous ongoing commissions..

      PM me for details.

      Dave
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      • Profile picture of the author tarpontim1138
        Why not find actual tree companies in those areas and sell the leads for $50-$75 each?
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  • Profile picture of the author Rus Sells
    Personally I think you've chosen the wrong niche.
    There's no professional licensing required to remove trees.

    With a truck, trailer, climbing gear and a chain saw I
    can be in business doing this in a single day and that's the major
    problem if you ask me and that's perhaps why you're having
    problems selling the leads?

    I'm also betting that tree removal services aren't well trained
    in the area of sales and what they mostly do is just leave an
    estimate and say call us when your ready and because of that
    they do not see any value in paying for leads/inquiries, or at least
    paying what you're asking.


    The one thing I do like about this business is that it is a duel
    income business. You get paid to remove a clients garbage and you can take that garbage and sell it as firewood! = )

    Question, are you targeting tree removal for fire mitigation as a service? Seems to me just by adding fire mitigation the perceived value and expertise in this sub niche of tree removal would be worth more.
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  • Profile picture of the author Riz
    When selling Leads to service contractors we have found the best way to get a buyer is as follows:

    1) Rank a site that starts generating phone calls (it seems you have already done that)

    2) Give the leads away at no cost for a period of 7 to 14 days. These will be direct phone calls going straight to the service contractor.

    3) Operate a whisper service so the service contractor knows when a call is being sent by you.

    4) Do not just send the leads to the contractor without discussing and advising them about the free leads you are about to send.

    5) After the 7 to 14 day trial, if your leads are good then the contractor will be silly not to continue with the leads at an agreeable cost per lead.

    6) Charge per qualified call only. You can determine with the contractor what you will both regard as a qualified call

    7) If you have a high number of calls coming through then give the leads to a few different contractors over the 7 to 14 day trial period and operate a round robbin. After the trial period it would be first come first served.

    Many of these contractors have been burned by companies such as Home Advisor who provide web leads that are shared with other contractors. So if you take a different approach and prove yourself first the sale becomes a lot easier.

    Hope that helps
    Riz
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