Script Critique | 4 appointments from 600 calls per week.

4 replies
Hello all. I'll get right into it.

We are currently calling real estate agents to book phone appointments
for a restructure/re-design of their current website
(we only contact businesses who currently have a website) and we also offer to get their
newly designed website to the 1st page of Google guaranteed [for a small low competitive keyword] when they purchase a re-design package.

Pricing starts at $2,500

This script starts when I have reached a decision maker. I have no problem getting past the gatekeeper using Jason Kanigan's "unsure' technique as well as another.
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We recently got a real estates business's newly designed website ( by us) to the first page of Google where local people were searching for real estate services and increased the businesses leads from x leads a month to x leads a day which increased their profits by the $x dollars annually. I can see how their experience can be applied to your situation...and I believe you have an open mind...should we explore this further?"
in short, we take your current website and restructure and re-design it to convert more visitors into customers then get it to the 1st page of google where people are searching for real estate services and WILL find your website and services. I don't want to boar you with all the technical aspects but overall we create more leads and sales for your business like extra $x we created for another business just like yours.

Like I said you seem open minded and if you would like to explore this further I can create a phone apportionment you and our manager to speak about how we can do this for you.

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Results:
We are currently getting 4 phone appointments from 600 calls per week. We also get around 3 people who will not commit to a phone appointment but request an email for more info (per week).

Problem:
I would like to find a way to make the business owners, whom we set the appointments with, more qualified. Especially budget wise.

All the numbers we are calling have certain criteria that make them eligible to work with us, such as, they have XX numbers of employees and/or do minimum $500k annually and/or have X credit rating etc.

But, when I do speak to the business owners I would like them to be a little more motivated and qualified for me to be closing.

What would you add/remove.

thanks for your time everyone!
#600 #appointments #calls #critique #script #week
  • Profile picture of the author iAmNameLess
    Is your sample size just a period of one week? I'd like to know what your averages are over the long run, like 10,000 calls even.. that would still be a small sample size but there are a lot of things that can change results, stupid things like weather can change your results.

    Usually with cold calling, you can expect one decent lead every 100 calls whether you suck, the script sucks, etc.

    Whatever anybody responds with, advice wise on the script would be purely speculation since most scripts take time to test and get a real scope on averages. Scripts you would think would be junk, can sometimes work very well, and scripts you think are pure gold, can end up being garbage.

    In my opinion, your script is long winded and not natural. I don't think it peaks curiousity enough, and even if it does, you've already identified a problem with setting appointments with people that can't afford it.

    What I do when I cold call, is that before ending the call, I say what the average price is... and before wasting your time and my own, is that something you can afford if you see enough value in what we can offer?
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    • Profile picture of the author TakenAction
      Originally Posted by iAmNameLess View Post

      Is your sample size just a period of one week? I'd like to know what your averages are over the long run, like 10,000 calls even.. that would still be a small sample size but there are a lot of things that can change results, stupid things like weather can change your results.

      Usually with cold calling, you can expect one decent lead every 100 calls whether you suck, the script sucks, etc.

      Whatever anybody responds with, advice wise on the script would be purely speculation since most scripts take time to test and get a real scope on averages. Scripts you would think would be junk, can sometimes work very well, and scripts you think are pure gold, can end up being garbage.

      In my opinion, your script is long winded and not natural. I don't think it peaks curiousity enough, and even if it does, you've already identified a problem with setting appointments with people that can't afford it.

      What I do when I cold call, is that before ending the call, I say what the average price is... and before wasting your time and my own, is that something you can afford if you see enough value in what we can offer?
      Awesome thanks for the reply! Yeah we have only done around 2k calls or so I was just saying the average has been about 4 solid appointments per week. We need to continue to test and I was just trying to see what people would/remove so I can start testing a bit more.

      What would you do to peak curiosity a bit more? I'm just trying to let them know exactly what our services are and how we can do X for them and increase X like we have done with other real estate companies.
      Signature

      The best thing you can do is put yourself out there.

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      • were helping other realtor's and agent's by redesigning webpages,
        since google has made so many changes and updates, our clients are showing better results... the most recent change was last week and if your current marketing help or web designer has not communicated with you - maybe they are not aware of the change or heard of google! (social slap and social proof) ... perhaps we can help...)
        ...and, were so confident that we can help, we have a special system (secret sauce), to beat other agents, and back it up by giving you a guarantee.

        etc.., etc..,

        were only looking (scarcity) 1-2 more by area... so here's our ballpark business expense
        the ..

        [ then, take Iamnameless advice ]

        average price is _____ and before wasting your time and my own, is that something you can afford if you see enough value in what we can offer?

        KISS Principle - you have to get more appt.s!
        you only selling another conversation from 1 biz. person to another, frame your script that way and do the take a way
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  • Sorry this is not really helpful, but have you thought about picking a different industry to hammer? Forever it seems getting real estate agents to spend online is very, very tough.
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