BUT now there is a much bigger problem.
There is a huge myth that communicating with customers has little or no cost by email or newsletter.
This single myth is probably costing real businesses more money every month than any other marketing myth I can think of.
Real businesses spend blood, sweat and tears building their customer base.
Takes them years to matter to their customers.
Then along comes some internet technician (NOT marketer) that says:
"Hey Bub get with the times, lets send out a newsletter on a regular basis its basically free."
So how much do most business owners or technicians worry about the quality or effect of the message when delivery is free?
Suddenly useless pre-canned, pre-scheduled CRAP starts going out.
Then its time to pay the piper.
All those years, all that money spent building that client base and trust and with some clicks of a button you have completely lost customer interest.
There is not much that can cost a business more than losing customer interest.
Given the choice it would be WAY cheaper to pay for stamps!
At least if you have to pay for it every time you send it out you are likely not to send out a constant stream of crap.