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For anyone who's done postcard marketing

by gasman
3 replies
I am going to do a postcard campaign and it dawned on me that some of the business I plan to send postcards to may have P.O. Box addresses. All I have are the actual site address and I'm curious if I send the postcards to the site addresses if they will get where they need to go?
#marketing #postcard
  • Profile picture of the author upmatthews
    The mail should go where ever the business receives their mail. If they have mail sent to the physical address forwarded to their P.O. box, that is where mail will go. (same the other way)

    If the forwarding has expired, the PO will return it to you, hopefully with the correct address.
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  • Profile picture of the author internetmarketer1
    Go for the business itself. That should do the trick. Usually the main business location should be for you.
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  • Profile picture of the author AmericanMuscleTA
    "Gasman? How the hell did they know I got gas?" -Dumb and Dumber

    Whelp, there's only one way to find out, and that's to test! Send some postcards to the phycial address (of the businesses advetising the P.O. box) and see if it gets returned to you or not. Put a great offer on the card and see what kind of response you get.
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    David Hunter | Duke of Marketing
    www.DukeOfMarketing.com
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