NEW SPIN ON MAGNET DIRECTORY PROFITS

Just an FYI, but there is no "d" in refrigerator.

Now more than anything we are looking at design elements. The overall design of a piece like this has to meet 2 goals.

#1 it has to visually appeal to YOUR prospects. Would they Could they Will they see that putting their name on that will look good? ( forget the value that's kind of a given )

#2 The end user... WILL they keep it on their refrigerator and refer to it?

Both of these are at the mercy of the visual appeal of the piece.

When you look at a printed piece where do you look first? The top, correct? Be it this magnet, a newspaper, a web page, a school report. there is a headline that goes across the top, flowed by a by-line if there is one.

Following that, there is usually the body or the information that is being provided.

Closing things out, you usually find a closing or a quick overview of the information. and some type of contact info etc

Right now.. your actual business listings are the quick overview. you need to let the MEAT of the piece sit in the middle. This is where people have been conditioned and psychological trained over years of schooling and education and reading and watching tv and looking at the internet EXPECT it to be. this is just something you do not fight.

Another example using my layout. that is where I placed the www.cancer.ca link. akin to the same placement that a legal notice would be. an address or for further contact. again this is a trained location. and again you really should not try and fight it.

How many print adds do you see with the phone number on the top? How many TV commercials do you see with the phone number on top? How many signs on the sides of buses do you see with the phone number on top? see what I mean? This is conditioned psychological stuff.

Its these details that change a piece of advertising from exactly that, a piece of advertising - to a "Effective" piece of advertising.

Hope that Helps!