[Closed] Online Vs Offline marketing

by jony1
47 replies
Hi friends what do you think..aout nline & offline...as you know ow online marketing is more popular than offline.....so what do you thing whats the disadvantage of online marketing.give some more example.
#marketing #offline #online
  • Profile picture of the author AmericanMuscleTA
    It's easy to make online ads vanish. Take email.... Click the trash can and it's gone.

    Offline marketing... It's in your face whether you like it or not. Sure, you can toss it in the trash, but can you send a real bank bag through email? I didn't think so.
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  • Profile picture of the author usemyteam
    Offline marketing is good for business with online presence with a live office. But if you are plainly online business and your office is your home you should go with Online marketing. For me though it is best to work on both in order for the business to really grow especially for huge market target.

    Good luck on your business.
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  • Profile picture of the author iAmNameLess
    Originally Posted by jony1 View Post

    as you know ow online marketing is more popular than offline
    Offline marketing is way more popular than online.

    Billboards, signage, radio, tv, postcards, print, newspapers, magazines, networking, word of mouth... I see waaaay more offline marketing and advertising than I do online, on a daily basis and I'm in front of the computer for the majority of the time I'm awake.
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  • Profile picture of the author yiotis
    I thing offline marketing may be harder some times but on the other hand it's more trusted with many opportunities. And i mean big opportunities.
    Now online market is more flexible from the comfort of your home, yes it want's much work and effort but you are anonymous so some things are more easiest .
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  • Profile picture of the author Richardmotley
    In offline marketing , there are more chances to cheat the people at the same time, in online marketing people can get the product which they wish by booking them in online and also in online marketing they can give the money while they get the product.
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    • Profile picture of the author kebertt
      I would think that different industries thrive with different marketing techniques depending on their business structure. Online marketing gives marketers the opportunity to filter out a demographic to target, making campaigns often more successful and less expensive than offline marketing. For example, if you're a painting company in Miami and do a PPC campaign for the keyword "Miami Painter" you're going to find prospects that are looking for your services, in your area.

      On the other hand, with broader campaigns such as EDDM you may find clients you would have never found before.
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  • Profile picture of the author JessUBotNinja
    For most any business I do not see the harm in doing both. If you are an IMer and have access to your targeted market in the offline world, why would you not try to expand to them? And as an offline business, online marketing is almost necessary, if nothing else to build credibility, increase visibility, and establish a larger presence.
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  • Profile picture of the author mckennabrowny
    They both have their perks. I feel though that you should be comfortable talking to people with offline. I know a lot of people say you don't have to deal with clients or talk to them, but if you are going to be truly successful offline you have to have confidence in yourself and your product.
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  • Profile picture of the author NicoleMarFer
    Disadvantage of online marketing: You do anything negative and the world attacks you on every page you own, you lack a more personal connection because there are so many more people to engage with, the internet is crowded so its hard to stand out
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  • Profile picture of the author terence55
    There are numerous benefits to both offline and online marketing. Online marketing allows you to more accurately target your designated demographic, while offline gives you a more general demographic. Online turns your store from an 8 – 5 store into a 24-7 store. Online removes the personal customer service, while offline allows you to connect with the customer, thus building trust and more likelihood of repeat business.
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  • Profile picture of the author ProsperityMedia
    Online Marketing best bonus is tracking all activity via Analytics, also budgets are all tracked to the cent.

    Offline still is good yet it depends on the product you are promoting, I personally like speaking at events and running events. It can provide good promotion for your business depending on your target market.
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  • Profile picture of the author bsummers
    There should be a balance of both. There should be enough online and offline presence.
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  • Profile picture of the author MichaelParis
    Hay i have share the difference between the online differ from offline marketing

    Offline marketing encompasses a number of different avenues, from traditional print advertising to radio and television adverts and networking. It can be a lot easier for a person with a traditional mindset to see the facts and figures related to offline advertising as opposed to online and can also be an effective tool to keep your brand in the limelight.

    As much as results from marketing has its roots traditionally in the offline type in recent years the focus has started to shift towards online marketing and making the most of a world where more and more people from all demographics and locations are using the internet.
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  • Profile picture of the author JTV
    Well, the thing is that with online marketing, you can reach so many more people for much less money that with offline. Especially if you count mobile marketing as being online marketing - the mobile market is huge right now, and will only continue to grow as more and more people buy smartphones.
    Offline marketing also works - but you definitely have to know how to do it. Really any one person can make a good living doing online marketing if he's willing to learn and do some work. Whereas offline marketing requires much more investment.
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    • Profile picture of the author MichaelWinicki
      It's much easier to create an "evergreen" marketing campaign offline that can literally last years before it needs to be changed.

      "Evergreen" online marketing techniques are few and far between. From SEO to PPC to banners to blogs to social marketing the "rules" are constantly changing. You can wake up tomorrow morning and have your marketing campaign go totally kaput due to some controlling interest suddenly changing the "rules", and to make it worse, you adapt (if you can adapt) to the new environment and it changes all over again in a few weeks to a few months.
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  • Profile picture of the author The Niche Man
    Originally Posted by jony1 View Post

    Hi friends what do you think..aout nline & offline...as you know ow online marketing is more popular than offline.....so what do you thing whats the disadvantage of online marketing.give some more example.
    Despite all the talk and hype about online marketing it hasn't quite caught up with offline marketing yet. It has a lot of ground to cover, like 400 years or so. Although it's closing the gap.

    But to answer your question the disadvantage of online marketing vs offline marketing which I'll describe as personal sales (because that's my background) is ...
    • The inability to get feedback so you can adjust your message.
    • "The inability to flush out prospect objections and answer them before a decision is made.
    • The inability to adjust your closing message to meet the needs of your prospect.
    All these must be anticipated before the sales message is written in online marketing. That automatically makes it less effective all things being equal.
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  • Profile picture of the author Navyskater23
    When it comes to offline it's more about building relationships, and being more personal with people.

    Online it seems it's more abou the numbers, but relationships in the online industry certainly help as well.

    It's just a little different in a way.
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  • Profile picture of the author Muhammaduf
    Well, in my words i'll suggest you to do what your business requires...
    I mean if you're selling eBooks online, you should go for Online Marketing (It should be common sense). Or if you're selling hard products like clothes, hard cover books or anything else like this, then you should apply Offline Marketing Strategies...
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  • Profile picture of the author JoshSanchez
    Originally Posted by jony1 View Post

    Hi friends what do you think..aout nline & offline...as you know ow online marketing is more popular than offline.....so what do you thing whats the disadvantage of online marketing.give some more example.
    Hello

    Online marketing it good but like a few have said here it fads fast. In my experience offline has worked great. Reason is that offline ads stick around the house in the form of a postcard, letter or a an ad in a magazine. I have had a so many people join me in a business weeks and sometimes months after they saw my ad offline since they kept it on their desk for a later time. So offline works and I highly recommend it. If google had not changed all their rules with their adwords I would have said they were right up there too. Hope this helps.
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  • Profile picture of the author jameslopez
    i think both are important to get good traffic on your site.but compare to offline marketing, online marketing its little bit easy for everyone
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  • Profile picture of the author hometutor
    From a sales-psychology point of view there is no difference! Why not? Because people are the same both online and offline. The same things stimulate and repel them.

    Rick
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  • Profile picture of the author TrumpiaTim
    I think the key is the business itself and where your consumers are. Of course with today's digital age a lot has moved to online marketing but I would not say this is the best case for all businesses.

    I'd avoid making these blanket generalizations, some businesses will actually not fare so well online but do much better with offline marketing. For example local fundraisers, non-profit organizations, local markets, etc.
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  • Profile picture of the author JTV
    Every industry has and needs its own approach to advertising. The online marketing industry, obviously, is going to be more oriented towards online advertising. But there are definitely cases where offline advertising can work for online businesses - you just need to carefully tune your ad to the target audience you want to reach. We do some offline advertising in the local "hip/geek/techie/coworking" spaces in our area, and it actually works quite well.
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  • Profile picture of the author nameless7
    Everything depends on your niche and targeted audience. Sometimes offline marketing is the only possible way to reach your audience. But you can try to drive your offline audience to your online program
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    • Profile picture of the author Beergut
      Originally Posted by nameless7 View Post

      Everything depends on your niche and targeted audience. Sometimes offline marketing is the only possible way to reach your audience. But you can try to drive your offline audience to your online program
      I agree. It really depends on your niche and target audience.
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  • Profile picture of the author Gaurav36
    Offline marketing encompasses traditional print advertising, TV and radio ads and networking.
    It includes: Print Advertising,Direct mailing, Conferencing,Business cards and brochures.


    Online marketing allow us to move towards more and more people from all demographics and locations using the internet.It is cheaper than offline marketing.It offers wide range of options.Establish better customer relationship allowing real time tracking of the marketing results.

    Offline market allows us to reach maximum customers through press,letterbox etc. while Online marketing allows us to reach only internet users.

    Offline marketing gives the opportunity to meet customers face to face.
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  • Profile picture of the author asteven
    Originally Posted by jony1 View Post

    Hi friends what do you think..aout nline & offline...as you know ow online marketing is more popular than offline.....so what do you thing whats the disadvantage of online marketing.give some more example.
    The e-commerce doesn't allow the user "to touch" the merchandise before purchasing it. Because of this, some salesmen are starting to guarantee the possibility of returning the product. In Germany, where a law that regulates e-commerce and guarantees the customers the total refund of the money exists since 2000, the electronic commerce is very popular.
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  • Profile picture of the author adamslater
    As what usemyteam said, a good collaboration of online & offline marketing strategies are very important for the success of your campaign. You have to consider the type of business you run as well. Food industry usually 75% focus on offline marketing (they usually hand out business cards/ loyalty cards to diners) & put 25% effort on online marketing since their businesses target diners locally. Marketing actually depends on type of business you run.
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  • Profile picture of the author azaria2410
    I think offline marketing is more popular than online because you have many ways to make your site, your business look nice, professional
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  • Profile picture of the author pomelo
    Offline marketing is costly, it is for large enterprises want to brand communication. I think 90% of small business online marketing select online
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  • Profile picture of the author TomWest
    The difference is that physically someone required for offline marketing, but not in online marketing. In offline marketing, either customer comes to the retailer or retailer (for marketing) to customers to know details about the products. In online customers can know the details about the products without using of anyone with help of internet. In offline marketing, the maketing person travel door to door but in online, no need of travelling.
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  • Profile picture of the author trevordd
    What are you favourite offline marketing techniques, guys? Do you use some promotional products for it? I've recently decided to try out some custom lapel pins for my local business. Do you think it will be a good thing?
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  • Profile picture of the author Roseangel41
    both are good but i would prefer offline marketing is good
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  • Profile picture of the author shamu539
    I think online marketing is better way for generate traffic for your product or any think because online is biggest marketing ground so any can visit here for better output.
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  • Profile picture of the author Katrine Smit
    Hello! I think, each of these options will find their customer.
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  • I prefer creating hybrid systems by combining aspects of both online and offline. For example, I might run an ad in a trade publication and drive the traffic to a landing page. Or I might run an online ad and collect the leads home address and follow up with direct mail.

    There's all kinds of variations you can utilize. But in my opinion, hybrid systems are the most effective.
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  • Profile picture of the author johnbrent606
    I think both are good for your business but you must focus on online marketing rather then offline....
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  • Profile picture of the author nathangee
    Online marketing is easier to do unlike offline marketing.

    Offline marketing is more reliable than online.
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  • Profile picture of the author harryvent
    Both techniques are good for marketing but it should be honest in all time to promote their product. Don't cheat at using both techniques.
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  • Profile picture of the author borneotrip
    i look online is verry good for publish and promote some business, because show it for 24 hour everyday, but our must build the team to standby follow up customer if they want to know the product everytime
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  • Before we look at why online marketing has more benefits than offline marketing, here is what is considered to be online marketing;

    • Website
    • Search (SEO)
    • Email Marketing
    • PPC (Pay Per Click)
    • Online Advertising
    • Social Media

    Compared to what is considered to be offline marketing;

    • Catalogues
    • Brochures
    • Flyers
    • Exhibitions
    • Newspaper Adverts
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  • Profile picture of the author kevinclarke
    My rule is this. If I am marketing online, It works best for me to master one area for example, YouTube is my playground because it is a wealthy place for information. If I am marketing offline, I use TV, and radio and the main newspaper in the city and keep things local.
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  • Profile picture of the author RMigration
    few disadvantages of onine marketing are
    *Slow internet connections cause difficulties
    *Lack of trust of user
    *cash on delivery cause difficulties as user may have fake identity.
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  • Profile picture of the author samsularifin
    Online marketing reduce costs campaign. If you have a place such as office for marketing, better doing offline, it's more powerful.
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  • Profile picture of the author bancodefomento
    Online Marketing:
    As much as results from marketing has its roots traditionally in the offline type in recent years the focus has started to shift towards online marketing and making the most of a world where more and more people from all demographics and locations are using the internet.

    Offline Marketing:
    Offline marketing encompasses a number of different avenues, from traditional print advertising to radio and television adverts and networking. It can be a lot easier for a person with a traditional mindset to see the facts and figures related to offline advertising as opposed to online and can also be an effective tool to keep your brand in the limelight.
    {{ DiscussionBoard.errors[10743215].message }}
  • Profile picture of the author Alexa Riley
    Offline marketing is good for business with online presence with a live office. But if you are plainly online business and your office is your home you should go with Online marketing. For me though it is best to work on both in order for the business to really grow especially for huge market target.
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  • Profile picture of the author Bamm
    This has been discussed in various threads along the Forum.

    Closing thread
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