Without a defined brand, you are simply a worker. You will have to negotiate more, and earn much less than you deserve. Today it's about the digital generation, and you better understand how it works and get very good at it, or you may become part 600,000.
In this generation, if you do not have a well crafted "digitally" executed brand, you run the risk of Consumers / Prospects believing your brand is irrelevant.
This is why you have to embrace the velocity of the "digital" change, when it comes to developing and marketing your brand. If you have a properly developed brand, you can greatly advance and accelerate the market position of your brand.
Digital consumers demand real and credible engagement along with rich interactive content the way they want it, when they want it, and how they want it.
It’s not so much about your product or service - It’s more about how you communicate your brand and the interacting with your brand.
The tendency is to do what others do. From the consumers / Prospects perspective, it look like everybody is doing the same thing. Everyone is selling the same thing.
The most important points of brand separation, is HOW you are doing it! It means you must focus on the EXPERIENCE they have with your brand, products and services you sell.
Your brand must be living and breathing. The EXPERIENCE is what must seperate you from your competitors. What creates brand recall? It's a brand that’s relevant, credible, and exceeds the experience promise.
The payoff for brand development is expanded market reach, greater market share, and increased brand loyalty. Even more importantly, your clients will experience a connection to your brand. They will see you as being irreplaceable. They will come back time and again, and refer your services / product to others.
Digital branding I think is as close as it gets to that special silver bullet. A well established brand can transport YOU from a nobody, to a somebody in a thirsty target that you dominate. It’s NO LONGER something for large Corporations it’s a must!
Branding effectively with Prospects / Customers is not about the money you spend, but about how clearly, consistently, and relevantly you can communicate your brand message in everything you do.
In todays market, it is important to get your clients to virally spread the message of your brand. Word of mouth is by far the most effective way to sell your brand, products and services.
There is plenty of research on this stuff.
- 78% of consumers trust peer recommendations
- 14% trust advertisements
- 24% of social media word of mouth leads convert to sales opportunities.
When you are developing your brand you need to understand something. Nothing is out of the scope of "Shared". Every image you have could end up on a social site. Every infographic you create could end up on a social site. Every email you send could be passed around.
The fact is, this is what you want. This is what extends reach. If you are not seeing the value in creating this type of information or at the very least recreating this information, you have missed the same boat that 600,000 other folks have every year.