I did this with NetFlix and GameFly because those sell like hot cakes amongst college students. However, my methods can be adapted to work with most any offer..... in most any offline market.
So... a number of years ago, when NetFlix started their affiliate program through some of the CPA networks, we got lucky and one of the networks we were with (Copeac) had it.
So..... we hit it hard promoting to college kids.
I started with the town in which I reside, Eugene, as I live here AND it's a "college town" with a MASSIVE student populous.
I decided the best way to reach the college students was to "piggy back" with business who were ALREADY reaching them.
Developed a campaign lovingly called "Pizza and a flick night". We allowed ANYONE who ordered a pizza to get a free 14 day trial of Netflix AT THE SAME TIME they placed their pizza order.
It took a bit of "leg work" to get that done but in the end, that campaign made tens of thousands of dollars for EVERYONE involved.
The University Bookstore
A part of the bookstore was a computer store. They retailed and serviced thousands of computers a year.
We made tens of thousands of dollars with them and Netflix by doing 2 things.....
We had Netflix FREE TRAIL offers everywhere in that store. Banners, flyers, "gift cards" stickers on packages, etc.
And here's a good one...... they did service. On ALL THE COMPUTERS they serviced, they'd load desktop shortcuts to varios university services like student email, the sports page and a few others.
By now you probably guessed what happens next..... we got them to add in a shortcut to our free trial landing page.
We did other stuff too but the two methods above were our biggest players.
Why this Worked?Once I Got it to Work in Eugene..... We Duplicated it in Other College Towns..... and Then Did it all Over Again With GAMEFLY
We identified businesses that already had distribution channels to reach our market in place. All we had to do was show them how we could increase their revenue without major expense or work on their part. We usually split commish with them.
Netflix wasn't advertising a FREE TRAIL.....I had to ask for that offer - and I got it..... making me and my partners the ONLY ones from whom a free trial could be had
And THATS a side lesson here: if you want to promote something but think you can crush it with tweaks to the offer..... ASK for those tweaks.