im going for 2k a sale - destructive criticism is better none at all so do your worst

Is that for an existing site or a brand new site?

If you are doing that with a brand new site I am impressed.

You're assuming instead of conveying what you know and projecting confidence. It seems to me you've been kind of all over the place with no real expertise. Lead generation is very broad... I think you need to come up with someone and master it. Don't try to be a web handy man.

He said he called him?

You need to just stop already... my goodness.... why not try something different. MAKE THE FUNNEL FIRST. The when you are calling prospects. you say Hi is the owner in.. whatever I have a couple leads I would like to give you in your industry do you have a pen or pencil handy? Give them the information, and then give them YOUR number. btw if you would like more of these we could discuss a price.

Or something to that effect.

You are trying to sell to guys that probably get sold to DAILY ( and throwing them the objections to get out / off the phone ). STOP SELLING and provide results.. let the RESULTS sell for you.

Build the funnel... throw PPC at it, get a few leads turn off PPC give leads away... sell client to pay for the leads turn PPC back on

I think we might have to bust out the plastic forks for that one

Maybe you should try your hand at affiliate marketing or something first. seriously.

Not only is it unreasonable it demonstrates a total lack of understanding no matter what space they business is in, or what gross profit margins they have.

Here is the thing.. you know there is money to be made.. you can sell based on the fact you have taken money from clients and provided no service to them at all ( Whats even worse is your SEO guy is stealing from you - well actually I find this funny - but he is getting paid by you, and the owner of the business if he has half a brain has already removed the password to get into his account )

You are asking all of these questions and doubting whats being said and saying but after a month they wont need me? WHAT?!?!?

Seriously... you want to build funnels for clients and get them business then start with BASIC. Develop YOUR OWN funnel for some affiliate product. Understand how it all works. learn how to get traffic, how to really get PPC traffic.

Just for once put in the time and learn how to do something. You are cronic. do something right for your self and the people you are selling to. You are out trying to sell something that you have read about, you'll take the first payment and you will FAIL just like with SEO and probably 10 other things before that.

Get some morals or something

I think you need to examine that sentence right there because it should be very eye opening...at least it is for us. From what information you have given us, you only have 3 clients, and only 2 pay. You don't know if the people you use are pros or not, otherwise you would be using them to get clients for yourself.

The only reason anyone could think they are pros, is because you continue to pay them even when you're not getting paid. That makes no sense. 7 months and no results but you continue to pay. The bridge is burned...time to build a new one.

In my opinion you have no business selling lead generation. You don't know what you're doing, you don't know how to get leads on your own, let alone get leads for other companies.

I think you need to simplify... in fact.. I think you will never see 5K/mo until you do. Pick something... web design....SEO...PPC... whatever you choose, stick with it until you master it yourself. You can use a lead generation angle with all that.

Web Design - I'll build you a search optimized website that is responsive, meaning it will adjust to the user's screen whether it is an old school 800x600 monitor, widescreen, smart phone, or tablet... not having a responsive website means you could be missing out on a lot of leads not just every month, or every week, but maybe daily.

SEO - We will perform your SEO in a way that is safe, strictly following Google's guidelines. We increase the rankings of numerous keywords that people in your city are searching for related to your service... right now they're finding example 1, example 2, and example 3, don't you think you could benefit from all those new leads you can get by being up there with those companies? Let me help you go from being just another service provider, to having a real brand online.

PPC - We can optimize your campaigns so you can get more for your money. We're experts when it comes to analyzing your cost per click, competitive analysis, and finding additional keywords that can drive additional traffic without increasing your monthly ad spend. We can also optimize your website a bit better so your quality score and cost per click will be reduced which will increase the amount of leads you get with your existing ad spend.
(NEVER say you will save them money, you can get them MORE for their money).

You can sell the idea of lead generation, but being specific about what you'll offer. Pick a service... run with it. Don't be the guy that "does it all", it's not working. You think it works because some doctor a while ago wanted something, but you're not giving people a reason to do business with you. If it worked, you wouldn't still trying to be getting to 5k/mo.

Businesses want leads, yes... but many of them already know what they want to do to get those leads. If they don't, then they are looking for someone specialized... it's like me, I have a siberian husky that needs training. I have the option of going to a dog trainer that also trains cats, turtles, peacocks, etc.... or I can find a dog trainer that specialized in high energy dogs. Which would make more sense for me to go to?

You going after roofers is a good choice... a little competitive for you, but go for it. Now you have to stick to one thing, and get good at it. Not selling and outsourcing it, but actually understanding it so you know 100% you can deliver and if people don't buy from you then they're clearly not interested in the well being of their business. That, is how you have to treat it.

Look man, I'm going to give you some tough love before you start down a path you're not going to be able to recover from.

You sound like you have very little practical experience ranking anything, or doing any lead gen or anything like that. If you for some unknown reason are able to swindle one of these customers into giving you money to do the work, there's no way you can deliver. I've done consultation in the supplemental/vitamin niche. They have adpend over $250k a month for some companies on Facebook(even though it's very difficult to get over the $3k a day limit on FB).

Let me tell you about a failure of mine. I started to do work for a credit repair company, this was my third client. I knew it was going to be tough. I charged them over $6k a month, and I worked my ass off and couldn't get them to budge. This was in 2006 when SEO was EASY compared to now. I ripped them off basically. I did the best I could, but in the end it wasn't enough. I didn't know enough and the market was ultra-competitive. I learned a ton, and I never took on a client that I couldn't handle after that. Sometimes you just have to say no.

It's people like this that people convince to go out there and just sell that give the rest of us a bad name. Most SEO people are straight out rip-off artists.They won't, can't or don't know how to deliver what they are selling. Is that what you want to be? The problem is you don't have any experience, you don't know who is good and who is bad. Half of the SEO providers here on the WF will give you a short term boost if any at all, and a quarter of them will get your client outright banned or penalyzed from Google. The problem is you don't know enough to know the difference, and you want to put a clients website on a service you haven't vetted yourself. See the issue? SEO is all about testing, finding out what works, finding how the system really works. Half the SEO experts are completely wrong and they constantly argue about what is right and what is not. This isn't a condemnation of you, it's a condemnation really of this forum, and how we focus on the wrong things. It's all about how to get the next client, not about how to become more valuable.

You're asking the wrong questions. You're asking, how can I get people to pay me $2k a month, when what you should be asking is what are the right things I can provide that business owners are desperate to have that have a value of $10k or more to the client that I can sell for $2k. That's the right question.

You want to sell lead gen, yet you can't even generate your own leads. Your plan is to cold call and hope you get someone to give you the time of day. I for one am not going to help you do that. Lead generation is advanced level stuff. It's down the line after you've already learned how to do a few things. You have to be good at PPC, Landing page, conversion optimization, funnel creation, irresistible offers, websites, testimonial collection and collation, AB testing, statistics, CTA testing, tripwires, video sales letters, email campaigns, etc, etc. It's not something that you really can just sell and figure out how to do it afterwards, you have to be ready to deliver immediately.

And here's the next part, if you're a newbie you're going to have to fund the PPC costs to start. You might have to pay for 30 days of PPC costs before you can bill your clients. And of course you don't know what it's going to take to generate the leads. You might have agreed to $100 a lead, only to find out after a month that it's costing $140 a lead to generate those leads(ask me how I know this). So you could have to front $1,000 or more before you ever get paid, and still end up losing money.

Let me tell you the next thing, clients NEVER pay ontime until you train them. You might bill them on the 1st and if you're not there every day looking for money, they might string you out 2-3-4 weeks or more. Welcome to consulting my friend.

Want to know the next truth, until you're good at this and you have a good strong stream of customer flow, at least 50% of the time they will bail after getting a month worth of leads from you, and pay you nothing until you know what to do and say so that you can make that number much smaller, and get rid of them faster.

Here's another hard truth, if you're playing in Google Adwords PPC unless you're good and you're a Quality Score Master you're going to pay WAY more money than you need to for your clicks. I was in a niche and paying around $1.40 per click with a QS of 6, before I got it to a 9 after tons of testing and got it down to closer to $.20. And Google doesn't really like new advertisers, it's a dirty secret that no one ever talks about. New accounts are easily penalized. You could end up easily slipping down the QS scale and the click prices become geometrically higher until eventually they make it too expensive to advertise at all.

So yeah, I get a little upset when you want to wing it and sell something before you're ready. Start somewhere smaller. Get some PPC clients, learn on their dime, get good at PPC testing and optimization. Use what you get paid from them, to start advertising your own services. I know I've been a little hard on you, but I don't see anything from your posts that lead me to believe you're ready for lead gen... yet.

Why not do site rentals first? They are much easier to do, you get to learn SEO, and once you've proven you can do it, you can rent it to someone and get a few hundred a month per site. Start with five sites, spend 30-45 days ranking them, rent them for $200 a month and bam there's your $1k a month. Much easier way to do business.

It's good that you see that. BUT... Just because you shouldn't be selling it and you're not ready right now, doesn't mean you won't ever be able to. You shouldn't see this as a bad thing, you just need to change up what you're selling. You have no business selling lead generation.... however, you could certainly sell website design... logo design, and easily outsource that since that is definitely easier to make decisions on who to hire.

I also think Romeo's idea for site rentals is a good one. Best way for you to get your feet wet and eventually get into lead generation.

Here's the problem. You're jumping to conclusions based on how you reason things. Those reasons may not apply to the market though they seem logical to you.

For example, the reason someone with a site might want another site is because if the site you built is pulling leads why wouldn't they want to add that to their arsenal?

And just because they don't have a site right now doesn't mean they don't have the money for one and it doesn't mean they're not thinking about having one.

Will it be a "hard nut to crack to get them to agree on one"? Probably. That's why you need to have good marketing and sales skills. If it were easy then a seven year old could do it.

That answers the question, "does this email motivate people positively?"

And the answer is, "it positively motivates them to get off your list."

Which means they saw it as junk.

Why would that be? Several reasons.

I don't know what the subject line was but maybe they felt misled.

Or maybe the email made them feel insulted.

The email you wrote may work if the person getting it feels totally defeated, depressed, hopeless, frustrated and frayed, about their website because no one's calling off of it.

They may see it as a glimmer of hope. Everyone else is probably getting the message you're calling their baby ugly.

But even the ones who see a chance of rescue in your email have no compelling reason to call you. You haven't demonstrated you have the ability to help. You haven't made it so enticing, so compelling, that the recipient must call you.

All you did was leave it up to them to decide if some day maybe they should call a strange number that may or may not help if this web site thing never turns around for them and they still need a hand.

And of course by then they'll forget all about your email.

Or go with someone else who demonstrates they have abilities.

A couple things here... I'll start it off by saying your email is garbage, and one email isn't going to do it. You need a sequence of emails, building trust throughout. You're offering no value. I have clients who get about 50 emails like yours a day.

Also... when relying on email marketing... 1,000 isn't enough... you need about 20,000 and hammer it weekly.

If you emailed 1,000 individually, then after about 25 or 50 then your email went straight into spam or junk.

Next issue here... who buys websites? People buy websites every day, whether they buy from you and me, is another issue. It's in demand and probably the most in demand service of all.

I'll tell you who the people are....
- Those without a website
- Those who want a new website
- Those who want a responsive website
- Those who are embarassed by their website
- Those who lost contact with their "web guy"
- Those who can't make changes to their website and want an easier platform
- Those who start new companies
- Those who start new branch locations
- Those who realize their website is not search friendly
- Those who want to focus more on online marketing, and realize the website is the cornerstone.
- Those who want to convert more of their existing traffic

Truly, maybe 5% of the people out there are really happy with their website. People always have an issue, maybe they're spending too much monthly, maybe they're unable to make changes, maybe there's something wrong with it in their eyes even though it looks great to you.

Do you have an intimate understanding of the roofing industry, products, installation practices?

If not I can see why you replied the way you have.