I see it time and time again. Dejected action takers coming to this forum baffled about why promises of the WSO's which pumped them up with obnoxious copy of the amazing life they were going to be living after they bought the WSO and easy money started rolling in for nothing, didn't work.
''Get this 20 page, NO FLUFF Guide, follow the 3 step process that even a 5 year old could do, and you'll be making 1000's in the next week. No Special Skills needed. You don't even need to know how to send an Email''.
Not only that, but they are written by people who's only marketing skill is selling snake oil products on this forum to desperate opportunity seekers who still fall the lure of easy riches.
The problem with learning from amateurs who pretend they're experts is that the don't know any good prospecting methods or fundamental marketing principles.
SO they teach the thing that is causing all of the failure. That is: contact anyone who runs a business rather than only those people who actually want or need what you sell, and making sure you're only approaching them.
The default prospecting method, the done thing here, is to gather or scrape a list of business owners in your area in any niche, numbering in the hundreds, and then phone them all to try to find someone to bite.
This is like setting up an Google Adwords campaign to sell ladies high heel shoes but not selecting keywords exactly relevant to what you are selling, and then getting scrape box to generate a list of 10,000 different keywords in all kinds of niches to try to appeal to as many people as possible in order to try to find the few that bite.
This is one of the most retarded things you could do in the age of the internet. There are methods where you can build a list of prospects in large quantities, and if course sellers here had any brains or integrity that would be the basic starting point that would be taught to people - along with the other equally important fundamental of having a product people actually want.
You nee prospecting methods that make sure you already know you are talking and pitching to people who want or have a need for what you have. Don't waste time showing Google ads for kitchen knifes to hundred unrelated niches a day. Focus only on people who meet your criteria as people who are likely to buy from you because they'll already shown interest, need, desire or clearly have the problems you provide solutions for.
The sad thing is, these guys always mentions things they are doing with their ''offline clients''. If they are out there practising the shite they teach here, I feel sorry for their clients.
How simple is focusing on understanding what you sell, who will most likely buy it, and what are the full lists of reasons they would buy, what they're attributes are, and where to find them, and then investing some brain power to ensure when you are building a list of suspects, (if you really have do it that way and can't spend $30-50 building a list through ads), they have the ideal problem that would make them interested to at least check out what you offer.