For those who sell phone lead generation to clients, I'm looking for advice on how to weed out the junk calls (wrong number, telemarketers, etc) for 2 reasons: one, my client hates the amount of junk calls my service is directing to him, which looks bad on my part & two, it makes it difficult to bill for only legitimate leads.
I don't have a paying client yet. Still experimenting & ironing out the kinks. To experiment with this process, I'm doing a coupon mailing for a friend's business (with his permission of course) with a trackable phone number on it, using Twilio. I then track & keep records of each call made. My goal was to charge per lead. After 2 weeks of this however, my friend provided some feedback...
1) He says he receives an annoying amount of telemarketing calls
2) He's getting a lot of calls asking for someone named Deborah, presumably the previous owner of the phone number (I just purchased this phone number a few weeks ago).
My first thought was to block any calls made from area codes outside of his local business's area, but to his point, most people these days call via their cell phone & the cell phone's area code doesn't always match the local area codes of the region they live in, so blocking outside area codes would exclude a large number of potential local customers.
So, I'm just curious...when it comes to billing your client, how do you handle all of these junk calls? Do you just bill for each phone lead & leave it up to your client to let you know which are legitimate or is there an easier way?