Marketing Campaign Ideas

27 replies
I am planning to distribute promotional products as part of marketing campaign for my new business. What should I go for? Mugs or T-shirts?
#campaign #ideas #marketing
  • Profile picture of the author AmericanMuscleTA
    What's your new business???
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  • Profile picture of the author TrumpiaTim
    Mugs, they're more likely to use it on a daily basis and much more durable. Shirts will fade and after a few wears generally donated to Goodwill.
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  • Profile picture of the author bsummers
    Agree. I'd prefer mugs. Make it memorable otherwise people will not use it.
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  • Profile picture of the author Rick Rodd
    I'd go with T-shirts. If your aim is truly for promotional purposes, people wearing them can go places, raising awareness of you brand/company. Have an awesome design that people would wear (and which others would admire) "Hey, where'd you get that shirt?" reaction.

    Anyway, what kind of business are you promoting?
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  • Profile picture of the author asteven
    Thanks guys I was also thinking about mugs. My doubt is very clear now.
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  • Profile picture of the author AmericanMuscleTA
    What am I, chopped liver?
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    • Profile picture of the author yukon
      Banned
      Originally Posted by AmericanMuscleTA View Post

      What am I, chopped liver?
      Lmao, OP avoided the one question that would change all opinions, traffic demographics.

      I don't drink coffee so I could care less about mugs, however I'll take a free tshirt any day of the week, as long as it's a decent shirt.

      My point is, different traffic has different needs which I think is where your question was leading.

      Example, imagine owning a local car parts store & handing out free tshirts at a local car show (local advertising).
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      • Profile picture of the author DABK
        http://www.asicentral.com/asp/open/r...study-2014.pdf is the link to a study about promotional products done in 2014.
        They tell you what percentage of the people they asked owned a particular kind of promotional product and how long people hold onto them and how many times, on average, they look at it a day, someone else looks at it a day.

        And, you'll notice that, based on the info you provided, the answer we can give you is, It depends on what you're doing/how you're distributing them/to whom/why.

        Impressions Study | Cost-Effectiveness of Promo Products | ASI Research on this page they have 2 older studies.
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        • Profile picture of the author savidge4
          Makes you really start considering this type of advertising... given the right situation. I know I use it, and it is kinda effective. plus that its a 100% tax write off! ( I do shirts by the way )

          Originally Posted by DABK View Post

          http://www.asicentral.com/asp/open/r...study-2014.pdf is the link to a study about promotional products done in 2014.
          They tell you what percentage of the people they asked owned a particular kind of promotional product and how long people hold onto them and how many times, on average, they look at it a day, someone else looks at it a day.

          And, you'll notice that, based on the info you provided, the answer we can give you is, It depends on what you're doing/how you're distributing them/to whom/why.

          Impressions Study | Cost-Effectiveness of Promo Products | ASI Research on this page they have 2 older studies.
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  • Profile picture of the author bsummers
    T-shirts could be great marketing strategy. People who will wear it will be your walking advertisements and I guess it would offer more visibility than mugs.
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  • Profile picture of the author Matt Lee
    Originally Posted by asteven View Post

    I am planning to distribute promotional products as part of marketing campaign for my new business. What should I go for? Mugs or T-shirts?
    Honestly? I don't think I'd do either. But it all depends on how you get the products in their hands. Is it a trade show? Seminar? Are you going door to door with your mugs? (okay... don't do that).

    Personally, the only promotional product i've ever kept, actually came from a client of mine. It was a high quality metal pen - with an LED light on one end, and an rubber tip on the other end to use on a touch screen. How effective they are in the real world? Who knows... All depends on your approach.
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    • Profile picture of the author asteven
      Your point is right Matt. But mouth to mouth marketing is also very important. Thats why we have decided to go with these two ideas.
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  • Profile picture of the author nameless7
    It will be really difficult to complel attention with mugs and T-shirts because it's an old method. Of course it works sometimes, but maybe you should find something more offbeat like drop cards
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  • Profile picture of the author Gaurav36
    Both are useful and helpful at their place for promotions.Mugs can be given as remark of gift or memory while T shirts will be useful in marketing brand name also as people used to wear them while visiting to different places, we can also gift them to near and dear ones which will indirectly increase the customer awareness about the brand and product.Both are useful and helpful at their place.Mugs could be given as remark of gift or memory. Tshirts would be useful in marketing brand name also as people used to wear them while visiting to the places, can gift them also.
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  • Profile picture of the author kenetra
    Before I can offer up suggestions I would need to know what kind of new biz it is? Whose your target market? And a host of other questions....<like marketing budget...don't answer that> this is just what I would ask a potential client.

    But honestly I wouldn't do either one of these personally. There's just better marketing methods that will give you a better ROI than this strategy you are thinking about.

    The only way I would go with this method is if I was in the promotional t's mugs biz...other than that I'd use those marketing dollars else where that would provide me a better return.
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  • Profile picture of the author wsands
    I don't think I would ever wear a shirt that had like an HVAC company or something on it. There would have to be a reason, like, they employed me or something. So unless your shirts shoot fireworks or pass out free coffee, or appeal to a targeted demographic then I would say shirts will just sit in closets unless worn by employees. Even then, are the employees out and about? Doing trade shows? Will going about their jobs expose your business by them wearing the shirts? Is the shirt design so coveted by your target demo that they buy the shirt just to buy it and show it off? Cuz then you could just be in the shirt printing business...

    I have a personal opinion as a "professional" that says, basically unless you have cash to blow on a "cool to have" category item like mugs, shirts, pens, etc... then use your money more wisely. I wouldn't ever expect a pen or mug to get customers. It's really far out into the branding area of marketing. Brand Recognition = Sales, only when your product is also super easy to buy, everywhere they go, there your product is too.
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  • Profile picture of the author partyfavor
    ya, it depends on the business!

    my niche is nightlife, so 19-25 year olds... they would NEVER want a mug... even a cheap shirt would be lame. SO I went and bought lanyards. they use them with their keys at university and advertise my brand all over the place =)

    SO make sure your audience would use it, don't always just go for the same ol 'i have a hundred of these mugs or pens or pyjama never where it out of the house t shirt' =)
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    • Profile picture of the author The Niche Man
      I'd go with the t-shirt hands down. As someone already mentioned, you'd have a walking ad. People can't resist reading what's on a t-shirt in most cases, even if they just glance at it.

      Mugs is another story, most of the free mugs I've received end up stuffed in cabinets, drawers and cupboards never to see the light of day again. I bet most people in this thread can say the same thing.
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      • Profile picture of the author Rus Sells
        T-shirts have their place though. I mean as some one else mentioned I wouldn't ever be wearing a t-shirt from the roofer, hvac, or plumber I hired unless I wanted people thinking I was an employee of that business.

        Originally Posted by The Niche Man View Post

        I'd go with the t-shirt hands down. As someone already mentioned, you'd have a walking ad. People can't resist reading what's on a t-shirt in most cases, even if they just glance at it.

        Mugs is another story, most of the free mugs I've received end up stuffed in cabinets, drawers and cupboards never to see the light of day again. I bet most people in this thread can say the same thing.
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  • Profile picture of the author JessUBotNinja
    I think there are way too many questions to be answered before one of those two things can be picked. Who is your audience, where and how are you distributing them, etc.

    Honestly, I would not take either... and most promotional t-shirts I get, I have worn a couple times and donated them and when I have worn them, it is hardly ever out of the house. That coffee mug, unless its a travel mug is most likely not making it out of the house... and even if it does it will most likely sit on a desk or in the car...

    I have kept and used all over the place the click pens with a stylus of sorts on the end... but I could not tell you who is promoted on them. I am almost positive no one has ever picked up the pen and been like who gave this to you its awesome.

    So that is something else to consider. Even if it is used and brought out into public how much publicity are you actually receiving from it?
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  • Profile picture of the author eric157
    offline marketing is outdated process but still it works but i recommend you use online marketing as it helps to market in bulk and the new things like text business messaging helps to increase business nowdays.... must try my friend....
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    • Profile picture of the author DABK
      On my planet, offline marketing works wonders.

      Originally Posted by eric157 View Post

      offline marketing is outdated process but still it works but i recommend you use online marketing as it helps to market in bulk and the new things like text business messaging helps to increase business nowdays.... must try my friend....
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      • Profile picture of the author Jimmy James
        Promotional USB Flash drives are a great hit!
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        • Profile picture of the author savidge4
          Originally Posted by Jimmy James View Post

          Promotional USB Flash drives are a great hit!
          Promotional USB Drives that are pre loaded with target specific files are even a bigger hit!
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          • Profile picture of the author SDPromoParrot
            USB Flash Drives are great, you can partition a section of the drive to include your promotional material, which then can be set so it cannot be deleted. This keeps your advertising constantly within reach, and you still have usable space left for your clients to use.
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            • Profile picture of the author DABK
              I see a lot of people saying one item or another is great. If you've used it, go into details: how did you use it?

              Or, at least, how do you know it's great? How many you sent and how many people called you back as a result.

              Because you can use them many ways, which means success comes in many shapes. Because, if you do, you're really helping the OP.

              I have done / or know someone who's done the following:
              1. give hundreds of pens a year (to anyone who comes into the office, who asks for one). Not one lead. (mortgage industry)

              2. Someone who's given thousands of pens at fundraising events, never tracked results! (insurance)

              3. Clown, gives promo products (some toys in a bag + money with his info and some other cool stuff on it). Gives them to any and all the kids in the audience. Charges $250/birthday/party. He said he gets hired 1 time for every 6 he gives out.

              As he gives them out, he tells kids to tell their parents that the dollar bill he gives them has all the information they need to get him at their party. All that is required is that the parents say yes.

              It's a smooth presentation. I heard it because my kid came at me again and again to hire the clown with the unshakable belief that I, and I alone, stood in the way of the clown showing up at the party.

              The package + his 'special' bill cost $3.00.

              Most parties have 6-10 kids. So, pretty much, 1 party + 3 dollars guarantees him the next party.

              By the way, he's a Dan Kennedy follower.
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  • Profile picture of the author karlef0714
    Hi everyone,
    I am MBA student,and i need your idea on a new marketing plan i am working with my class group on a real business who wants us to develop a successful marketing plan. This business is a Photo-book industry online, like shutter-fly, Pikasa or similar businesses and main source of revenue is based on # of subscription charging customers monthly service fee from $10-30 based on subscription type, they have an account online and they add/share pictures with others. They can organize pictures in albums and they can select the pictures they want to create and print a photo-album at the end.
    You may ask that people can find this service for free from other competitors but this is not like other businesses because the idea behind this is to create a genealogy family tree so the people will have it and be proud of their family and show this to grandson etc. We are developing some new goals, new services, but still what we are developing is not enough to make this business a successful one. As per today business has 5 subscribers and has been in this business for more than 5 years, so the chances that this business has to grow are limited, unless we make some fundamental changes.
    In our first meeting we suggested him to create an app on IOS or Android because he is IT engineer, change the way he charge his customers and offer complementary free cloud space (5Gb) for every new account, update website layout, adding new feature and make it more friendly.
    Your valuable ideas will be greatly appreciated, please let me know what do you think or what can we do to help his business.
    Thank you in advance,
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