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Cold calling to find new ideas?

by socialentry
2 replies
Does anyone cold call or do surveys to find new ideas?

I briefly worked with a small telemarketing team that does this. Basically, they had two people calling to survey very targeted niches (in this case international conferences for C-level execs). Then they would tailor their conferences according to their surveys. They would change campaign maybe every 3-4 months.

Instead of building a business out of say, an idea that one has, they do:

Survey people in a specific niche.
Build a product around pain points.
Call the niche back and ask for their money

Anyone else use cold calling to setup new campaigns or find new products? Thoughts? Any good books on the subject?
#calling #cold #find #ideas
  • Profile picture of the author Claude Whitacre
    Originally Posted by socialentry View Post

    Does anyone cold call or do surveys to find new ideas?

    I briefly worked with a small telemarketing team that does this. Basically, they had two people calling to survey very targeted niches (in this case international conferences for C-level execs). Then they would tailor their conferences according to their surveys. They would change campaign maybe every 3-4 months.

    Instead of building a business out of say, an idea that one has, they do:

    Survey people in a specific niche.
    Build a product around pain points.
    Call the niche back and ask for their money

    Anyone else use cold calling to setup new campaigns or find new products? Thoughts? Any good books on the subject?
    They wouldn't call it cold calling. They would just call it surveying. It's one of the first steps some coaches use when designing a coaching program.
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    One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

    What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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  • Profile picture of the author dunkinbbb
    Google - Dane Maxwell

    How To Start Software and SaaS Companies From Nothing | The Foundation

    lots of excellent content on exactly what you are asking about -

    including multiple case studies

    thefoundation.com


    bb

    Originally Posted by socialentry View Post

    Does anyone cold call or do surveys to find new ideas?

    I briefly worked with a small telemarketing team that does this. Basically, they had two people calling to survey very targeted niches (in this case international conferences for C-level execs). Then they would tailor their conferences according to their surveys. They would change campaign maybe every 3-4 months.

    Instead of building a business out of say, an idea that one has, they do:

    Survey people in a specific niche.
    Build a product around pain points.
    Call the niche back and ask for their money

    Anyone else use cold calling to setup new campaigns or find new products? Thoughts? Any good books on the subject?
    {{ DiscussionBoard.errors[9538541].message }}

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