Help me make a plan? I think I'm ready.

24 replies
I've spent the past few years of my life becoming a specialist in social media marketing. At the moment, I work with a big London ad agency on some huge brands. I want to go it alone, though.

I have two weeks unexpected leave at the moment, and I'm going to use it to kick-start a consulting career. If I can't do it, I'll go back. If I can, I plan to stay off.

In my experience, selling social to people who are already there will be more difficult, so while I have some long-term plans for that (workshops on how to improve, sitting in house for a day, training staff, etc) I'm looking for some quick wins at the moment.

I've registered on People Per Hour and my application is being reviewed. I've requested recommendations for LinkedIn from my current clients.

My only drawback is that I'm not overly mobile, at the moment, so going into businesses probably can't happen this week (at least).

Any other thoughts on how I can sell myself? I'm confident that I can do the work and get excellent results, but getting clients through the door will be a new challenge. Especially as I don't want to undersell myself too much.

Thank you all!
#make #plan #ready
  • Profile picture of the author ewenmack
    Can you say to your perfect client who has a problem...

    "I specialize in solving it"..?

    This simple exercise identifies who this ideal group of clients are
    and then you'd know exactly what to offer them, then how to reach them.

    Best,
    Doctor E. Vile
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  • Profile picture of the author origin
    Just my 10 cents : Consider going part time before you go full time, so you don't leave your job before you can support yourself. The rule of thumb is if you can bank your salary for 6 months then you can go full time.

    Then in the mean time, take your social media skillset and set up a profile somewhere and market yourself via the skills you already have and build up your client base and jobs.

    Then you quit your job when you no longer need it.
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  • Profile picture of the author EllesBelles
    Thank you both.

    I had initially planned to spend a year building this up, and reevaluate next September. My contract explicitly forbids me starting up on my own, though. I've had a few interviews with rival companies recently, and their contracts are the same. They don't care, until you get onto the directors board, and then they forbid it.

    I've spoken to my boss, but he explained that they sell me for a markup, and so even if I charged the same as them (and kept their mark-up for myself), they'd lose out. They just can't.

    So I'm a bit torn on whether to go for it, or to hang back. I can't see it getting any better, so part of me really wants to just start contacting clients, especially with this time off. I'd need to make it a success, though.

    Not one to do things the easy way
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    Social Media Strategist. Digital Storyteller.

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    • Profile picture of the author MRomeo09
      I know this probably isn't what you want to hear, but two weeks is a pretty tight schedule. It often takes multiple visits to sign the best clients(meaning the ones playing $1-3k a month). If you had setup a funnel already I'd feel more confident in your ability to pull this off. What is your platform? How do you plan on getting customers? What does your funnel look like? Assuming you're in the $50k range or so for a social media expert(give or take $10k), you'll have to get between 5-15 clients to replace your income. You've also not told us anything about your finances, how long could you go without income?

      It's much easier to build up clients on the side. Although of course that is against the terms of your contract.

      About the only way you could make it happen in two weeks is if you did a dedicated door knocking campaign. It's about the only way you can make enough contacts in two weeks to put together enough clients/contacts. That's not the most fun way to do it, but it is effective. There's not a whole lot of time to think about it, or plan for it if you want to make it happen in two weeks, there's only getting out there and busting your rump.

      Good Luck.
      Signature
      We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes up ... discovering we have the strength to stare it down. - Eleanor Roosevelt

      Your opinion of yourself becomes your reality. If you have all these doubts, then no one will believe in you and everything will go wrong. If you think the opposite, the opposite will happen. It’s that simple.-Curtis Jackson- 50 Cent
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    • Profile picture of the author iAmNameLess
      Originally Posted by EllesBelles View Post

      They don't care, until you get onto the directors board, and then they forbid it.
      What is the time period on the contract?

      If you're doing it for yourself, you can have a dba, or business license but also be a freelancer so there would be no board of directors. There are many ways around those clauses. I'd look over the contract and see what terminology is actually being used. You don't have to have a social media company, but you can have a social branding company. There are usually a ton of loopholes in any contract like that.

      Anyway... you could really position yourself well if you're smart about this... but if you're looking to get clients super quick, then it probably won't happen. It takes time and if you can't handle the pay cut then it is best for you to probably do it part time for now.
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  • Profile picture of the author mjbmedia
    surely in your contract they'll have a clause also forbidding you from contacting each and every prospect/ contact you have as a result of working where you do to woo them as your client for at least 6-12 months and they'll go after you if you do if theyre a serious company.

    I think if you want to do this on your own you'll have to make it an evening/ weekend thing for now , separate from those you've already contacted, keep it separate and use your knowledge and skills as they are yours to use but do NOT use your contact list that you built up whilst with the agency.

    To be fair a lot of directors /owners etc are easily contactable in evenings and weekends so it needn't be the end of the dream.

    Or if you are really the dogs danglies at what you do in the SM field , look to team up with someone in the UK (hello that's me) and there should be a few ways of making it work in a partnership without yyou having to jump ship until you know its totally the right thing to do but also without you having to compromise any of your contract wording
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  • Profile picture of the author Rus Sells
    You already have your web site up and if you're using your given name it's quite possible your employer can find it so I'm a little confused.

    I see you live in the UK so why not do a little research to see if your contract is even enforceable.

    Here's an idea, why not operate as a social media reputation management firm and just use social media platforms as the avenue for which you establish a businesses reputation.
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    • Profile picture of the author GS SMITH
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      • Profile picture of the author MRomeo09
        I've also thought about it.

        While Savidge has a point he was perhaps less than eloquent in stating it. The reality is 95% of people on here won't ever make more than a few hundred to thousand dollars in this industry. You don't need a plan, you need action, figuring out what works, then changing what you "do" based upon feedback of your message. If you want to make a plan, find the Top 100 people that you KNOW without a shadow of a doubt that you could make them tons of money, make your pitch, then make it again. See how many you can sign. It gets frustrating watching people who can't get out of their own way to find their own success.

        Second, perhaps while you're transitioning you should target a different market. Can you outsource your work to other marketing companies, web design firms, etc. If you had some sort of white paper you had written about how social media marketing can increase sales by xx%, and approached other companies who don't currently offer these services. You can white label your work through them and probably split the funds 50/50. I know on the surface it sounds crazy to ask to only make 50% of what you charge, but in the long run it's way more money. You can sell one client $250/mo. Or you can find one client who could potentially use you across 20 of their clients for a total of $2500/mo. Make sense? You can do this work after hours. Build up a stable of these people to work with and soon you can not only replace your income, but also get a nest egg for when it comes time to move out on your own. This shouldn't be a conflict of interest with your primary employer.

        If we're going to be honest with each other here, knowing how to do social media marketing has some value, but it's only 10% of the picture. What's more important to your success is can you properly sell and market these services. And that's what you don't know yet. Look if we're being honest here, the chips are stacked against you. Many people can provide services, but it's the selling and marketing of the service that holds them back. Can you put together a marketing funnel for selling your services?

        I think you should look at people like Digital Marketer, and see their information on sales funnels. Your business is screaming for a good sales funnel. There's a pretty good marketing funnel guy that sells a service right here on WF- http://www.warriorforum.com/warriors...usinesses.html Maybe you use something like that to build your marketing funnel if you can't do it yourself. I've looked on your website, there's no semblance of a funnel there. I'm sure you know your stuff, but knowing your stuff and selling your stuff are two completely different things. When you go solo, you don't get paid for knowing your stuff, you get paid for selling your stuff. It's completely different from being an employee.

        So again here is my advice in short:
        1. Find your ideal audience, the ones where it's a no brainer home run for you, pitch to them. See how they react.
        2. White Label your services to other companies. It's much better to have one client who can pay you thousands per month and sell for you, than try to find 10 clients on your own.
        3. Work on your selling and your sales funnel.
        Signature
        We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes up ... discovering we have the strength to stare it down. - Eleanor Roosevelt

        Your opinion of yourself becomes your reality. If you have all these doubts, then no one will believe in you and everything will go wrong. If you think the opposite, the opposite will happen. It’s that simple.-Curtis Jackson- 50 Cent
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  • Profile picture of the author EllesBelles
    I appreciate the responses and thoughts on this thread!

    I had, infact, already negotiated my exit with my boss. My boss contacted me yesterday, and gave me second-thoughts, hence the post! I've been around WF for a few years now, and I'd expected you all to beat me up for doubting myself and tell me to take action, rather than waiting around.

    I did meet with solicitors and chat about how I could make it work for me and my company, but we couldn't agree. And in the end, I want to work for myself.

    If I can't see any progress in a fortnight, I'll get another job. I have to give it a go, though, and now is the perfect chance for various personal reasons.

    I appreciate all the comments, and if anyone has any ideas on how I can grow and develop, I'd love to hear them! Feel free to reply/email/PM.
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    Social Media Strategist. Digital Storyteller.

    LinkedIn
    Social Media Consultant

    If you don't stand for something, you'll fall for anything.
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    • Profile picture of the author Rus Sells
      If your only giving yourself a fortnight then you need to be a SERIOUS closer and hustler or do paid ads like crazy to get prospects to talking to you that you can sign up and still be a closer.
      You don't have time for anything else honestly.

      No one here knows what level of talent you have but I'm going to say this in the offhand chance that you don't have a lot of sales experience.

      Giving yourself two weeks to make it setting yourself up for almost certain failure. = (



      Originally Posted by EllesBelles View Post

      I appreciate the responses and thoughts on this thread!

      I had, infact, already negotiated my exit with my boss. My boss contacted me yesterday, and gave me second-thoughts, hence the post! I've been around WF for a few years now, and I'd expected you all to beat me up for doubting myself and tell me to take action, rather than waiting around.

      I did meet with solicitors and chat about how I could make it work for me and my company, but we couldn't agree. And in the end, I want to work for myself.

      If I can't see any progress in a fortnight, I'll get another job. I have to give it a go, though, and now is the perfect chance for various personal reasons.

      I appreciate all the comments, and if anyone has any ideas on how I can grow and develop, I'd love to hear them! Feel free to reply/email/PM.
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  • Profile picture of the author EllesBelles
    Yes, I think 2 weeks may have been ambitious!

    I hate being bored, though, and I'm missing doing the work already (and I was working until Friday! It's only yesterday.)

    I don't need to have replaced my salary in 2 weeks, that would be totally unrealistic. But is having a few clients in 2 weeks totally unrealistic, too?

    I think I'll keep it as a target and see if I can smash it
    Signature
    Social Media Strategist. Digital Storyteller.

    LinkedIn
    Social Media Consultant

    If you don't stand for something, you'll fall for anything.
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  • Profile picture of the author Jason Kanigan
    OP: Highly recommend you get How To Quit Working by Jeff Steinmann on Amazon. There's also a Facebook group. It's all about transitioning like this from corporate to self-employment.

    Two weeks is waaaaay too short a time to do it. You might be lucky and land a client or two in that time, getting some cash flow going, but it's too risky.
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  • Profile picture of the author bizgrower
    Worth talking to mjbmedia about his offer in post 7.

    Is there a mileage clause in your non-compete contract?
    Often times there is a radius - so go outside that radius via the internet.
    Likewise if they specify industries.

    SIx months - minimum - is more realistic to get to a sustainable business.

    Use your social media skills to market yourself via those platforms.
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • Profile picture of the author Shirley Hardy
    I think sale services at Fiverr is best idea for newbies, just try it maybe you like it and earn it with.
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  • Profile picture of the author savidge4
    I have read this thread a few times... I am puzzled to say the least. You are a social media marketer. How many days did it take to get your ex employers clients results?

    You are the specialist.. YOU know how long it takes. How fast could you contact and close clients? If your ex boss came to you and asked the same question for a client to get new clients what would your answer be?

    You are fumbling through this like its your first rodeo... YOU DO / DID THIS DAILY. Just get it done already.

    Originally Posted by EllesBelles View Post

    I've spent the past few years of my life becoming a specialist in social media marketing. At the moment, I work with a big London ad agency on some huge brands. I want to go it alone, though.

    I have two weeks unexpected leave at the moment, and I'm going to use it to kick-start a consulting career. If I can't do it, I'll go back. If I can, I plan to stay off.

    In my experience, selling social to people who are already there will be more difficult, so while I have some long-term plans for that (workshops on how to improve, sitting in house for a day, training staff, etc) I'm looking for some quick wins at the moment.

    I've registered on People Per Hour and my application is being reviewed. I've requested recommendations for LinkedIn from my current clients.

    My only drawback is that I'm not overly mobile, at the moment, so going into businesses probably can't happen this week (at least).

    Any other thoughts on how I can sell myself? I'm confident that I can do the work and get excellent results, but getting clients through the door will be a new challenge. Especially as I don't want to undersell myself too much.

    Thank you all!
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    Success is an ACT not an idea
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    • Profile picture of the author mjbmedia
      Originally Posted by savidge4 View Post

      I have read this thread a few times... I am puzzled to say the least. You are a social media marketer. How many days did it take to get your ex employers clients results?

      You are the specialist.. YOU know how long it takes. How fast could you contact and close clients? If your ex boss came to you and asked the same question for a client to get new clients what would your answer be?

      You are fumbling through this like its your first rodeo... YOU DO / DID THIS DAILY. Just get it done already.
      whilst not answering for Elle, she might not actually win the clients for her employers, Elle may be responsible for creating and implementing SM strategies, but not necessarily winning the clients in the first place, so Elle might not know these things
      but she does know she can deliver when given the opportunity.
      Signature

      Mike

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      • Profile picture of the author savidge4
        But that's my point... It doesn't matter if you are selling shoes or selling a service.. the point is given her previous position in the arena of social marketing, there should be an inherent knowledge already.

        At this point SHE is the "opportunity" build the social marketing campaign for yourself as tho YOU are the client.

        I mean seriously... you have social media.. you basically place "targeted" ads.. these ads goto what? a web page.. what does the webpage do? its sells. its not a hard concept. 1 that I am assuming EllesBelles should be more than comfortable working with.

        Elles? do you have a website already?

        All this coddling and crap. seriously... Deals like what she wants to do are closed on the daily. you can hem and haw and think about what you could should or would do, but if you aren't DOING, then what's the damn sense.

        get the system in place start making some movement on the internet side of things ( like its your job or something ) and hit the streets and make it happen. If you are having issues closing the deal then hook up with MJ and work out a deal and let him hit the streets.

        Originally Posted by mjbmedia View Post

        whilst not answering for Elle, she might not actually win the clients for her employers, Elle may be responsible for creating and implementing SM strategies, but not necessarily winning the clients in the first place, so Elle might not know these things
        but she does know she can deliver when given the opportunity.
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        Success is an ACT not an idea
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  • Profile picture of the author Jason Kanigan
    MRomeo, I couldn't agree more.

    What you start out with is NOT what you're doing three months in...and that isn't what you're doing a year in...and that isn't at all what you're doing two years in.

    This is an ONGOING PROCESS.

    Approach, hooks, marketing platforms, processes, offerings...these all change or your business becomes stagnant and starts dying.

    I am constantly tweaking my business model, my process...and with all the time I spend on my clients' businesses, I hardly have any time left to muck around on my own so it's frustrating. My website is, like, a year behind where I want it to be. But I'm making sales and it just doesn't matter as much as producing revenue for my clients and getting their referrals.

    And doing the repositioning MRomeo suggested to me awhile back. I've been implementing that behind the scenes. So listen to him, OP: he knows what he's talking about. As with everyone else who responded in this thread...you got lucky here.
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    • Profile picture of the author savidge4
      elequint el el el elaquante hell I cant even spell the word!
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      Success is an ACT not an idea
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      • Profile picture of the author ewikk055
        West virginia syndrome huh? ^^^
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        Can we sell these? hollar.

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        • Profile picture of the author savidge4
          Originally Posted by ewikk055 View Post

          West virginia syndrome huh? ^^^
          isn't that funny coming from someone that doesn't have the balls of any way shape or form to leave the least bit of personal information in their profile.

          how is that for eloquent?
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          Success is an ACT not an idea
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  • Profile picture of the author ewikk055
    Do you really think that you're capable of building smaller brands? Management of brands with less recognition? Or the like? Or are you going for already established major players?

    I don't mean to be a downer...but do you really think you'd be any good at business building from a lower point?

    You're used to managing brands that are established...and didn't define if you've done work to actually establish...

    just thinking.
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    Can we sell these? hollar.

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  • Profile picture of the author Underground
    Elle, most of us got into this game as rank beginners, spoonfed on ludicrous WSO's and BS methods. The hardest way. Only the very tough and dedicated have stayed the path and consistently sort to grow and expand, and learn everytime they realize their knowledge has been lacking.


    The rest are so deluded, they don't even know how far from being a professional they are to even begin to make corrections.

    Looking through your site, and reading about your 'apprenticeship', you won't have those problems people like me have had.

    Your site's nice. You've got real expertise and pedigree to speak of. Your products/services are very reasonably priced at an entry level. Your communication is clear on your site.

    You have all that going for you at the outset. Most people have been at it years and are nowhere near approaching that level.

    Really the only thing you need to make it work is like others have a said, a good sales/marketing funnel. And to check out Ryan Deiss to get you up to speed on that.

    https://www.facebook.com/ryandeiss/p...90224377657757

    Check out these videos. Then hit me up if you want more info on how to craft a powerful funnel like that and I'll share some great stuff related to that that will help you do it.


    Once you have that, if you just went networking every evening in London for 2 weeks and got people into that funnel you'll be OK. You're far from newbie, and have obviously thought through things and would easily be able to convey what you do conversationally and clearly.

    There's just a few tweaks to your funnel, and a willingness to network and get things happening, and you'll have a great chance of breaking that goal you've set.
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