30th May 2014, 11:55 AM | #1 |
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| SEO Service Business This Listing is Confidential - You Must Sign a Non Disclosure Agreement: Send Your Request at alierica@gmail.com ===================================== Basic Business Overview For sale is a search engine optimization service business founded in 2012. It provides affordable SEO services designed for entrepreneurs and small businesses. Relying on white hat SEO techniques, clients receive safe SEO services that have not been hit by Google algorithm updates. The backend client system is fully custom and all the customers receive their own admin panel where they can check the ranking history, add or remove campaigns. The current owner runs this on a part-time basis (10 hours/week or less) with work outsourced to a third party and there is a lot of room for expansion. Financial Overview Trailing 12 Months Financials: Revenue: $126,260 Profit: $106,688 Asking Price: $160,000 or best offer Financials (May 2013 - Apr 2014): NOTES: - 95% of the expenses go to outsourced SEO providers (content writers, social media). Suppliers will transfer over to new owner. - The other 5% goes to webmasters in the scenarios where they need to buy some specific links. 2013 Financials Email Lists Included with the business is a database of 377 customers. Marketing/Traffic Generation Not much has been done for marketing and there is a lot of room for growth and improvement (no social media and no paid advertising have been implemented yet). Most of the sales have come from two threads at targeted forums. These will continue with full redirect of the current business into the new owner’s username. Traffic Stats Key Assets • Whole business is outsourced with great results while the rest of the business is nearly automated. • Recurring revenue (majority of the revenue are recurring payments) and existing clients already in place. • Lots of room to grow the business (current owner only works it part-time about 10 hours/week). • Custom client backend system where the clients can edit their campaigns and also add more on an automated basis. Very nice, user friendly interface where clients can also see graphs with ranking history reports. Growth Potential • Expanding the service offerings • Upsell more services to current clients • Grow out a sales staff • Do more social media for the business itself • Market the business more - do paid advertising and solo ads • Implement a blog and video marketing strategies Market Research SEO is always evolving, as with most businesses. The trend towards things going more social and towards better natural language processing will continue. How people use and interact with search engines is always changing as technology progresses and it will be the job of SEOs to figure out how to present high quality, relevant information in a way that the engines will eat up. Of course it is obvious that the mobile trend will only increase as will voice search, which makes natural language processing even more important. People will start to be more conversational and ask questions more, rather than typical queries that we see now, which are strings of keywords. Getting to the bottom of what questions and problems your site visitors have and presenting your content in a way that answers the questions is going to be crucial. So much of this is already in play right now and will continue to become more important. Some form of structured data to feed info to the engines is a part of the future. The future sees more Google verticals as well as they continue their R&D and acquisition of companies. Image search and facial recognition will also be a big part of the future. The future of SEO is interesting and becoming an entirely new industry built from a proven methodology as the market changes with new advancements in technology. Support and Training Period The owner is open to finding a mutually agreeable training and transition period to ensure the seamless transfer of the business and to ensure the new owner is set up for continued success. This is negotiable depending on your needs. Seller will additionally be available for support as needed ongoing. The current owner spends less than 10 hours/week on the business and will train you on the aspects they currently do. This includes speaking with clients, giving quotes if the client needs work outside the standard packages and checking campaigns. Reason For Selling The owners need additional funds to invest into a mobile app business Questions and Answers Q: What percentage of the sales are recurring? A: 90% Q: What is the client retention in terms of months (how many months do customers keep ordering?) A: Around 3 months Q: What is the churn rate? A: It’s not something stable, usually our clients stay with us around 3 months , maybe more maybe less. Some of them that we rank them at top pages stay for very long and just require maintenance. And sometimes some clients leave after 1-2 months because they just need a small link building. Also depends the competition of the keywords that needs to rank. Q: How many active clients are there? A: Around 30 Q: How many total clients have there been and will the new owner get access to their contact info once the sale is complete? A: 377 for sure but could be close to 500, full full ownership will be given for all client data that exists. Q: Does the sale of the site come with any prospect email lists? A: No prospect lists as we only have customer lists. All the emails are in the custom backend are included in the sale. Q: Are there outsourcers in place that currently deliver the actual SEO services? A: All work is delivered by a third party. Main outsourced provider is a US based company that does over $1mm/month in revenue. Associated contacts and accounts will be handled to the buyer. Q: The prospectus says the income is 90% recurring from 30 clients, what is the average price paid by the recurring customers? Is it the same price posted at the website? A: Yes most of the clients pay $89-$499 with a few paying a little more. We had clients in the past who paid around $2k per month. Q: What determines a $17k month versus a $7k month? A: In our best months it was a full time job for one person while the most of the months we handle the business as a side project. We believe that this site can earn much more and we will happily share our thoughts on that with the buyer. Q: The marketing is done on 2 forums - what is involved in this? Will the sellers forum accounts be included in the sale? A: This usually consists of answering sales questions, or bump threads in the forums. Accounts can not be transferred because that would be a reason to get banned from the forums, but you can hijack our threads, or create a new thread with your account (and all past reviews) and we will point our original threads to yours. Q: What is the sales funnel? A: Just the webmaster forums we have threads in. Paid marketing have not been used, and this is part of the opportunity for the buyer, especially with these margins. Q: What is the sales for each products? Which product do most people buy and stay on the longest? A: There is variety on the products people choose. The people who stay the longest are those that we upwell them for higher budget after they have some success on their campaigns. Q: I would like to know more detail about the methodologies (forums, etc.) you have employed to generate the early 2013 revenues and how a new owner could replicate the success of this business. A: We were just chasing the business in the forums (responding to any comment/inquiry fast, delivering results, make sure that all customers leave a review, etc.) The new owner should do that and experiment with all the things we haven't done to grow the business (blogging, social media, paid campaigns, cpc, etc) Q: What other assets besides client list are being acquired at purchase? Are there any Accounts Receivables, for example, that would transfer to the new owner? (I need thorough answers here to show value of business to lender since capital assets are very limited on this deal.) A) Note from Broker - For Accounts Receivables, the new owner would get all recurring sales from the closing date and on. While sales made prior to closing would go to the current owner. A quick list of other assets included is below… 1)Domain ownership and registration 2)Custom backend system for client management. 3)Email addresses of approximately 500 past clients. 4)Forum threads , new owner will hijack our threads and will become the new thread owner of our business) 5)All site design for the above domains including: exclusivity to all design images, header banner, website layout and any other graphics used at the site. 6)Website source codes, scripts and relevant intellectual properties. 7)Contact information for all current vendors. Along with a direct introduction to main outsourced SEO service provider. 8)The business name, goodwill, trademarks, and any other intellectual property. 9)Seller’s notes and ideas on the business, including actionable items that can be implemented to increase the profits of the business. ================================================== == Trailing 12 Months Financials: Revenue: $126,260 Profit: $106,688 Asking Price: $160,000 or best offer This Listing is Confidential - You Must Sign a Non Disclosure Agreement: Send Your Request at alierica@gmail.com |
31st May 2014, 07:28 AM | #2 |
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Why are you selling if you are making 100k profit? Do you have month on month revenue and profit details?
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31st May 2014, 07:38 AM | #3 | |
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We are selling because seller needs additional funds for a mobile app business (we can even reveal the mobile app name in question once NDA has been signed as well). Thanks and please don't hesitate to ask more questions | |
1st Jun 2014, 09:28 PM | #4 |
Super Warrior Join Date: 2010 Location: Florida
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Good luck with the sale
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2nd Jun 2014, 03:51 AM | #5 |
Warrior Machine Join Date: 2014 Location: UK
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Are you offering buyer finance? with a down payment of say half? Can you send me the details regarding the NDA. Very interested buyer Richard |
3rd Jun 2014, 11:11 AM | #6 |
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3rd Jun 2014, 11:17 AM | #7 |
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2nd Jul 2014, 05:24 AM | #8 |
IRISH MAMA Join Date: 2013
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Please let me know if this is still for sale. I'd be interested.
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