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Confused about CTR, Is a CTR of 4.44% good?

by wayne fenton
4 replies
  • PPC/SEM
    • |
Hi Warrior,
I am running a direct linking campaign to an offer and I am getting a steady amount of traffic to my offer
I have 4 variations of a ad and all getting good CTR. Highest being 4.44% lowest being 2.45% but no conversions as yet.

Is this a good CTR to have.

Offer pays $25.00
Clicks cost me 0.01c So loads of room for more clicks before a conversion need to kick in.

Total so far
9,762 impressions
253 clicks
2.59 average ctr
0.01 cpc
$2.53 spent so far.

Should I continue testing and running this add to see if it converts eventually

Thanks Warriors. I look forward to your replies and advice with this.

Wayne
#444% #confused #ctr #good
  • Profile picture of the author dburk
    Hi Wayne,

    $2.53 isn't much of a test, probably need to run at least twice the value of a conversion to get a general idea of how it converts.

    CTRs and conversion rates vary a lot by channel and by targeting methods. What network are you testing it on? What targeting methods are you using? How granular is your segmentation?

    The first thing you need to do is establish a benchmark for your campaign, then analyse the segments within your campaign to determine what your audience is responding to the most. Does the offer you link to provide any kind of analytics data? If so, use that data to evaluate the segments of your traffic.

    Another thing to consider with Affiliate offers is whether the conversions are being tracked accurately, that has been a major problem with many affiliate programs.
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    • Profile picture of the author wayne fenton
      Originally Posted by dburk View Post

      Hi Wayne,

      $2.53 isn't much of a test, probably need to run at least twice the value of a conversion to get a general idea of how it converts.

      CTRs and conversion rates vary a lot by channel and by targeting methods. What network are you testing it on? What targeting methods are you using? How granular is your segmentation?

      The first thing you need to do is establish a benchmark for your campaign, then analyse the segments within your campaign to determine what your audience is responding to the most. Does the offer you link to provide any kind of analytics data? If so, use that data to evaluate the segments of your traffic.

      Another thing to consider with Affiliate offers is whether the conversions are being tracked accurately, that has been a major problem with many affiliate programs.

      Hey thanks for your reply.

      Your right not enough information yet to get a feel how its going.
      Just checked my account and got another 200 clicks today.
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      Nothing to promote, just being myself, having fun and learning loads.
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  • Profile picture of the author badboy_Nick
    As a rule of thumb, anything above 1-2% in CTR on PPC is OK, while 3-4% is pretty good so you are doing well with your 4.44% CTR

    Now you just need to optimize for good conversion rates and ROI.

    Nick
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    Read my incredible story: www.affiliatechamp.co.uk
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  • Profile picture of the author Jarvis Edwards
    Your CTR is great! As badboy Nick said you just need to optimize for conversions.

    Also, I have noticed a few things about CTR...

    1.) A high CTR is not good if -- your ad doesn't tie in well with your offer and/or landing page. You'll be getting more clicks, aka spending more money, but without the conversions. It's also not good if the traffic clicking the ads are totally uninterested in what you have to offer. Or, even worse, if the traffic has lots of bot clicks.

    Are you direct linking or are you using a landing page? Does your ad promise something "free" or anything that may entice more people to click on it?

    2.) A low CTR can be good if -- you are using a unique angle, or say you have a general keyword that's generating a TON of volume. Well, naturally you will want a lower CTR if your angle is unique; you should expect less people to click on to your ad.

    But the people who DO click on your ad are more likely to be targeted, and more likely to convert with fewer clicks needed.

    Same with finding a keyword that's getting tons of searches that could quickly blow your budget. But your angle is unique, or your ad copy is specific in its targeting, so only "qualified" people are likely to click on it. That equals low CTR (and less money spent), but higher conversions.

    So once you collect more data (clicks) you can optimize for conversions.
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    Jarvis Edwards - Copywriter & Marketer
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