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PPC + Email Marketing = Nobrainer?

by affil
5 replies
  • PPC/SEM
    • |
Let's say you have a nice budget.. you're an affiliate or you have a product.. and you advertise your opt-in page..

Traffic is expensive and say you pay 40 cents per click... then your opt-in page converts just at 10% oder so..

So you pay $4 for each subscriber.. let's assume you get $1 for each subscriber every month.. as the common belief implies.. then if you have this subscriber for 12 months you make 12$...

So let's say you get a ton of traffic.. like 1k a day.. then you get 100 subs.. you pay 400$ a day.. you pay 12k a month.. but 12 months later you make 36k back.. or let's be conservative and a few people cancel subscriptions and you mess up some minor stuff here and there and you just make 25k a year.. then it's basically a bullet proof long-term investment?

Is my math making sense?
#email #marketing #nobrainer #ppc
  • Profile picture of the author quadagon
    Yep but remember you are dealing with hypothetical numbers and there are a lot of variables to take in.

    Offer, copy, relationship with list. I don't like the idea of $1 per person i mean you could have 1000 people on your list and only 1 person buys your $1000 product. Ok your list is worth a dollar a person but are you happy with a success rate of 0.001?

    Focus on offering quality to your list, provide content and build a relationship and you will have far more success than chasing hypothetical numbers. For example one of my lists is worth about 2500k per person per year but that lists small really small under 100 people but super responsive.

    Eric
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    I've got 99 problems but a niche ain't one
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    • Profile picture of the author Badassbro
      Originally Posted by quadagon View Post

      For example one of my lists is worth about 2500k per person per year but that lists small really small under 100 people but super responsive.

      Eric
      $2,5 million per subscriber?

      I mean I'm already doing quite well but I'd pay you 10k if you tell me your niche lol.
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      Blog Post: Are You Spinning Your Wheels?
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      • Profile picture of the author quadagon
        Originally Posted by Badassbro View Post

        $2,5 million per subscriber?

        I mean I'm already doing quite well but I'd pay you 10k if you tell me your niche lol.
        sorry bad punctuation (hate typing on mobile devices) should have been 2,500 per sub

        is the offer still on
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        I've got 99 problems but a niche ain't one
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  • Profile picture of the author usemyteam
    It is not a nobrainer. It takes strategy to gain clicks if you do it organic way. Well it would really depend on how you do it and your strategy plus your niche.
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  • Profile picture of the author Jarvis Edwards
    Originally Posted by affil View Post

    Let's say you have a nice budget.. you're an affiliate or you have a product.. and you advertise your opt-in page..

    Traffic is expensive and say you pay 40 cents per click... then your opt-in page converts just at 10% oder so..

    So you pay $4 for each subscriber.. let's assume you get $1 for each subscriber every month.. as the common belief implies.. then if you have this subscriber for 12 months you make 12$...

    So let's say you get a ton of traffic.. like 1k a day.. then you get 100 subs.. you pay 400$ a day.. you pay 12k a month.. but 12 months later you make 36k back.. or let's be conservative and a few people cancel subscriptions and you mess up some minor stuff here and there and you just make 25k a year.. then it's basically a bullet proof long-term investment?

    Is my math making sense?
    Actually, with the prices of clicks rising due to increasing competition, $.40 per click can be considered cheap, depending on the niche.

    To get a true idea of how much you'll have to pay per subscriber to sign up to your landing page, you'll need to send 1,000 clicks to the offer. Then, average your subscriber count against how much you spent to get them.

    Then you'll need to consider other factors that will skew your hypothetical results in real-world scenarios, such as:

    *People who subscribe and quickly opt-out
    *People who give email addresses that they don't often check
    *People who don't confirm their opt-in
    *People who subscribe but aren't "active"

    So you'll get an idea of what you're up against after not just sending a good amount of clicks, but after several weeks/months of marketing to your list.

    After all is said and done, your email content/copy and the offers (etc) you send to your subscribers will determine how much you'll make.
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    Jarvis Edwards - Copywriter & Marketer
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