10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

Does PPC have any effect on SEO? - Views by Experts

by htsashok
10 replies
  • PPC/SEM
    • |
I would like to share an informative review on ppc have an effect in SEO,
Some of the SEO experts share their valuable thoughts on PPC over seo.

To read more: https://econsultancy.com/blog/65194-...174yw8l5wtfl2q


Please share your ideas.......
#ecommerce script #ecommerce software #multi vendor script #social ecommerce script
  • Profile picture of the author LucidWebMarketing
    PPC and SEO are two separate things. One does not affect the other. Google has said as much (although I know some don't believe it). It also would not make sense. If you give a boost to organic results just because PPC is used, you may be affecting those SEO results negatively. I believe they would be affective negatively. After all, your organic ranking is lower for a reason. Google does not want poorer results to outrank better ones, either organically or sponsored ones. It goes against their best interest.

    Now I'm off to read the article from your link. Read. Read. Read.

    One response is that there can be an indirect benefit. The only benefit I can think of is that you may have your organic listing and your PPC show on the result page. In other words, you are taking more real estate and increasing your exposure. That does NOT mean that your PPC is helping increase your organic rankings.

    I'm also of the opinion that PPC can help SEO. PPC provides hard data that SEO lacks that can be used for SEO purposes. It makes sense to apply what you learn in PPC to SEO as there are similarities. This could help your SEO efforts.
    Signature
    Profitable PPC Campaigns Don't Happen By Accident
    {{ DiscussionBoard.errors[9572560].message }}
    • Profile picture of the author htsashok
      Originally Posted by LucidWebMarketing View Post

      PPC and SEO are two separate things. One does not affect the other. Google has said as much (although I know some don't believe it). It also would not make sense. If you give a boost to organic results just because PPC is used, you may be affecting those SEO results negatively. I believe they would be affective negatively. After all, your organic ranking is lower for a reason. Google does not want poorer results to outrank better ones, either organically or sponsored ones. It goes against their best interest.

      Now I'm off to read the article from your link. Read. Read. Read.

      One response is that there can be an indirect benefit. The only benefit I can think of is that you may have your organic listing and your PPC show on the result page. In other words, you are taking more real estate and increasing your exposure. That does NOT mean that your PPC is helping increase your organic rankings.

      I'm also of the opinion that PPC can help SEO. PPC provides hard data that SEO lacks that can be used for SEO purposes. It makes sense to apply what you learn in PPC to SEO as there are similarities. This could help your SEO efforts.
      Well said Luci, i would like to read even more details about it ,so can you share any links related to that?
      Signature

      Best ecommerce script for your B2B needs.

      {{ DiscussionBoard.errors[9641085].message }}
  • Profile picture of the author Mike England
    PPC and SEO both are different things. If you run paid campaign, it's doesn't mean your target keywords appear in top ranking in organic listings. You can get fast results from paid ads as compare to SEO technique because get top ranking in organic listing taking time.
    {{ DiscussionBoard.errors[9641324].message }}
    • Profile picture of the author dburk
      Hi htsashok,

      While according to Google there is no algorithmic adjustment, or preferential treatment of AdWords advertisers on organic search results, the question posed "Does PPC have any effect on SEO?" In my opinion, the answer is absolutely, yes, and it is based on my own experience. The effect comes specifically from the promotional benefits of advertising.

      Here are some quotes from the panel of experts from that article:

      Anything that raises brand awareness has a positive impact on SEO. Outside of being a great revenue stream in its own right, PPC is a great way of making customers aware of a company's product or services.
      - Malcolm Slade
      You can use PPC to send people to great looking content pages. If those pages are able they can earn links and other quality signals that have an effect on SEO.
      - Andrew Girdwood
      All valid points in my opinion.

      Google's own SEO guide specifically includes promotional action as way of improving your organic links:

      While most of the links to your site will be gained gradually, as people
      discover your content through search or other ways and link to it,
      Google understands that you'd like to let others know about the hard
      work you've put into your content. Effectively promoting your new
      content will lead to faster discovery by those who are interested
      in the same subject
      I just viewed a video from the Google AdWords team last week that specifically mentioned the benefits to SEO from promoting your website through advertising.

      No one questions the ability to get plenty of traffic from search engines via AdWords PPC. We can definitely measure increased traffic from organic search listings directly attributable to PPC as reported in Google analytics via the tools and reports found in the Multi-Channel Funnel Section.


      So, PPC advertising produces traffic from sponsored listings, increases traffic from organic search listings through attribution, and the increased exposure tends to positively influence the natural link building process via increased awareness of your brand and increased exposure of your content.

      Also, as a related aside, you can use PPC to quickly find top performing page title candidates, and top selling points for your text snippets to use in SEO campaigns. Google uses your organic CTR and other user engagement data to adjust rankings in SERPs. Testing of those key elements using PPC as a testing platform will allow you to quickly find the page titles and text snippets that are going to benefit your organic listing CTR, as well as conversions.
      Signature

      * Get Results - Outsource Your PPC Management |
      *       Don Burk Advertising & Marketing - www.donburk.com

      {{ DiscussionBoard.errors[9642342].message }}
      • Profile picture of the author htsashok
        Hello Burk,
        Thank you so much!
        I got ideas from your poits.
        The video which contains very clear cut information.
        I would like to get these video via newsletter, where can i subscribe for this.
        The Quotes by Andrew and Slade are very nice.

        Simply thanks for sharing informative content.
        Signature

        Best ecommerce script for your B2B needs.

        {{ DiscussionBoard.errors[9643457].message }}
  • Profile picture of the author LucidWebMarketing
    I don't understand Slade's first part of the quote. Sure you want to raise awareness of your brand such as dburk is a great online marketing company. But how is this exactly having an impact on SEO, particularly if there's no link? The second part of course is what PPC is all about.

    Girdwood's quote is true. But that should not be the focus of PPC. Sure, you could get a PPC click and the clicker creates a link that helps SEO. But seems this would be rare. The purpose of the click was primarily to make a conversion. You don't use PPC in the hopes that the one in one hundred will do something that helps SEO. So while possible, there's a danger here that some will do PPC for that reason only which is the wrong reason.
    Signature
    Profitable PPC Campaigns Don't Happen By Accident
    {{ DiscussionBoard.errors[9644931].message }}
    • Profile picture of the author Oziboomer
      Originally Posted by LucidWebMarketing View Post

      I don't understand Slade's first part of the quote. Sure you want to raise awareness of your brand such as dburk is a great online marketing company. But how is this exactly having an impact on SEO, particularly if there's no link? The second part of course is what PPC is all about.

      Girdwood's quote is true. But that should not be the focus of PPC. Sure, you could get a PPC click and the clicker creates a link that helps SEO. But seems this would be rare. The purpose of the click was primarily to make a conversion. You don't use PPC in the hopes that the one in one hundred will do something that helps SEO. So while possible, there's a danger here that some will do PPC for that reason only which is the wrong reason.
      Time, traffic and actions. PPC attracts buyers if targeted the right way and given that word of mouth is the best form of advertising and I hesitate to say word of MOUSE is the best SEO driver. Having happy customers who share their experience naturally combined with quality content that you drive qualified traffic to is in my opinion the best way to improve SEO. Sure it helps to lubricate SEO somewhat to help lower PPC costs and improve results but when you are getting a good ROI it only makes sense to keep driving traffic by any method and keep capitalising whilst you can.
      Signature
      {{ DiscussionBoard.errors[9658617].message }}
  • Profile picture of the author ashleydaniel
    The video is perfectly made. Perfect place to be a part and gain knowledge about current trends.
    {{ DiscussionBoard.errors[9658644].message }}
  • Profile picture of the author emily01
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[9658966].message }}
    • Profile picture of the author htsashok
      Originally Posted by emily01 View Post

      Simply my Answer is "NO". PPC And SEO Both are different things, no one Affected to other.
      Alright! do you have any other ideas on PPC or SEO in building traffic?
      Signature

      Best ecommerce script for your B2B needs.

      {{ DiscussionBoard.errors[9688095].message }}
  • Profile picture of the author yoangov
    I have noticed good SEO impact, especially for brand terms when used PPC. For example a brand new site that get plenty of FB ads, can get all of it's pages on page 1 for the brand keyword in literally 2-3 days.
    Signature
    I generate high quality leads for your business, PM me!
    {{ DiscussionBoard.errors[9688327].message }}

Trending Topics