PPC questions...ideas?

13 replies
  • PPC/SEM
  • |
Hi everyone,

I am looking at PPC, and I will be honest, I am completely new to it, but I'm willing to give it a go. I have purchased the Penny Per Click 2.0 WSO, and I have read it through from front to back. I set up my first Bing Ads account, and I am ready to roll (I already have a Clickbank and Peerfly account, so that was easy).

Before I am ready to take the dive and start my own PPC, I have a few questions:
  1. From a realistic point of view, how profitable is PPC, especially using Bing Ads?
  2. What is an average amount that you can earn per day from PPC, not including the advertising costs - eg, sales minus ads cost
  3. How much can you actually earn if you become really good at it, and spend minimum of an hr per day creating campaigns and optimizing, eg $500, $1000, etc....
  4. Are there any tips that anyone can give me to help me be successful?
Thankyou everyone in advance!
David
#bing ads #bing advertising #ppc #questionsideas
  • Profile picture of the author dburk
    Hi David,

    Annual spending on PPC advertising is estimated to be over $50 billion dollars. There are an estimated 1.5 million PPC advertisers, if we assume a 30% ROI it amounts to about $10,000 per advertiser. Naturally, many advertisers earn far in excess of 30% ROI, and there are many advertisers that earn in excess of 7 figure incomes from PPC advertising.

    Your own earnings will depend a great deal on your business model, and how well you manage your campaigns. Affiliate marketers tend to earn a fraction of what direct marketers earn, because you are bearing 100% of the marketing expense but sharing only a small percentage of the profit as a commision.

    Having said all of that, please bear in mind that averages lie. You own performance will not be anything near average, except by random coincidence.
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  • Profile picture of the author talfighel
    Everyone's results will be different from others. You always have to start really small. Bid between $0.20-$0.40 per click and also have a daily limit of $20.

    You want to test sending people to the affiliate offer right away.

    You want to test sending people to your opt in page.

    Once you know what converts better for you, you can always increase your daily limit.
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    • Profile picture of the author leilapearse
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      Originally Posted by talfighel View Post

      Everyone's results will be different from others. You always have to start really small. Bid between $0.20-$0.40 per click and also have a daily limit of $20.

      You want to test sending people to the affiliate offer right away.

      You want to test sending people to your opt in page.

      Once you know what converts better for you, you can always increase your daily limit.
      Exactly! You could also try using Google Adwords as well, since this is the most common and most popular PPC advertising platform.
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      • Profile picture of the author Davidsch1
        Originally Posted by leilapearse View Post

        Exactly! You could also try using Google Adwords as well, since this is the most common and most popular PPC advertising platform.
        I did think about Adwords, but its so expensive, and it appears there is a lot more "red tape" and restrictions with Adwords than Bing. Hence the reason I was thinking starting out with Bing Ads first and get a feel for it
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  • Profile picture of the author yoangov
    If the vertical is big enough, the scaling potential in English speaking countries is basically infinitive. And yes there are people spending seven figures per day in ads, and usually their ROI is lower.

    There isn't an exact answer to your questions. Sometimes you might have offers that bring back 100% ROI, and when you get better you can even reach 1000% ROI, which is very high, especially for CPA offers.
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    • Profile picture of the author Davidsch1
      Originally Posted by yoangov View Post

      If the vertical is big enough, the scaling potential in English speaking countries is basically infinitive. And yes there are people spending seven figures per day in ads, and usually their ROI is lower.

      There isn't an exact answer to your questions. Sometimes you might have offers that bring back 100% ROI, and when you get better you can even reach 1000% ROI, which is very high, especially for CPA offers.
      I know this kinda sounds dumb, but in PPC, isn't CPA the cost/expenses you pay in order to make your sale? So, if you pay 20 cents per click, and on average, you make a sale every 100 clicks, then your CPA is $20??? Or have I got it mixed up?
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      • Profile picture of the author dburk
        Originally Posted by Davidsch1 View Post

        I know this kinda sounds dumb, but in PPC, isn't CPA the cost/expenses you pay in order to make your sale? So, if you pay 20 cents per click, and on average, you make a sale every 100 clicks, then your CPA is $20??? Or have I got it mixed up?
        Hi Davidsch1,

        The initials "CPA" can represent many different things, and the intended meaning varies based on the context of the conversation. You are correct to assume that CPA generally means "Cost Per Acquisition" in context to internet advertising. However, when affiliate marketers are speaking about "CPA offers" they are speaking about affiliate offers that pay on a per action basis ("Cost Per Action"). When the world of internet advertising mixes with the world of affiliate marketing things can get confusing because the two worlds use many of the same terms, but have completely different meanings. Embrace the FUD.
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  • Profile picture of the author HappyDental
    I appreciate the information, my niche is 'dentist in dublin' where the suggested cost per click by Google Adwords is $2-4.00/click.
    Is there anyway to lower this or just pay the freight?
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    • Profile picture of the author dburk
      Originally Posted by HappyDental View Post

      I appreciate the information, my niche is 'dentist in dublin' where the suggested cost per click by Google Adwords is $2-4.00/click.
      Is there anyway to lower this or just pay the freight?
      Hi HappyDental,

      The actual CPC you pay will depend on a lot of different factors, including the level of competition you are facing in the ad auction.

      Keyword selection and account structure will have a significant impact on CPC.

      More compelling ads will improve you CTR, and better CTR will improve your Quality Scores, which in turn improves your ad rank, which tends to lower your CPC.

      Branding campaigns can improve CTR as well. which again leads to lower CPC and higher conversion rates.

      Additionally, advanced bidding strategies can be used to manipulate the competition's behavior which can eventually lead to improved campaign performance.

      So you may have to "just pay the freight" at first, but with proper account management, disciplined marketing tactics, and advanced strategies you can indeed lower the cost per click while improving conversion rates.
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  • Profile picture of the author Nathan Fortune
    Start with small steps.

    One step at a time. Notice the conversion and fix the headlines or the picture to make it better.
    PPC is difficult and need time to prove results.

    As much you focus on this you will get better. But don't expect low prices from the beggining.

    Also if we talk about FbAds there are many tricks to lower the price.

    One of them is to create an account in another country. Search this more.
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  • Profile picture of the author svetod
    Hi,

    Your questions are very hard to be answered, as it all depends on how much effort and creativity you put in it and of course how much you invest.
    I find trying just with Bing first a good choice. It will let you gain confidence and get to know your niche better, until you master it and are ready to go to other platforms such as Adwords. If you're interested to try other products or need some tips, feel free to shoot me a pm.

    Cheers

    Svetlin
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    • Profile picture of the author YaniB
      It's always a good idea to start small and TEST the heck out of an ad before upping your budget. If you have a guide to follow, then great. Don't forget, most WSOs should offer email support, so keep that in mind.
      Your success in PPC depends on so many variables, the vertical, the 'buyer' demand, the keywords you choose, the network you use. Just go slow and work your way up.

      Yani
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    • Profile picture of the author Davidsch1
      Originally Posted by svetod View Post

      Hi,

      Your questions are very hard to be answered, as it all depends on how much effort and creativity you put in it and of course how much you invest.
      I find trying just with Bing first a good choice. It will let you gain confidence and get to know your niche better, until you master it and are ready to go to other platforms such as Adwords. If you're interested to try other products or need some tips, feel free to shoot me a pm.

      Cheers

      Svetlin
      Thankyou for your kind offer, I'll keep it in mind!
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