Starting a FB Ad campaign and need some tips

3 replies
  • PPC/SEM
  • |
Hey Guys,

I am selling a book online and decided FB would be the best place for that. So far the fan page only has 3 Likes. I have a budget to spend on Ads but not sure if I should start with a "Likes" campaign, or send them straight to the website, or e-mail capture box (which I am currently a bit confused on how to do) but the bottom line is I don't wanna waste money on an Ad and should know where to start.

I heard that Like campaign should be firs to build credibility, and focus on third world countries with an english speaking demo because it's easier to get "likes" that way??

What do you guys think...
#campaign #starting #tips
  • Profile picture of the author yoangov
    With the current organic reach of Facebook, Likes are almost useless. You can get some just for credibility, but sales is what you want. To generate such, you need to send the traffic to your website
    {{ DiscussionBoard.errors[9640605].message }}
  • Profile picture of the author dburk
    Originally Posted by moneymagneto View Post

    I heard that Like campaign should be firs to build credibility, and focus on third world countries with an english speaking demo because it's easier to get "likes" that way??

    What do you guys think...
    Hi moneymagneto,

    There are a number of different strategies to get business from FB advertising. Some people do Like campaigns just to to gain the appearance of credibility, however you should note that the Likes from those 3rd world countries are frequently coming from people that are paid to click your ads as part of their fake like campaigns. You are missing an opportunity to connect with real potential customers if you go for the fake stuff.

    Another strategy is to build an audience of real Fans interested in your product or service and then, on occasion, run a direct response campaign targeting your Fans. You can learn a lot about your targeted audience by testing different images and messages to see which your audience engages with the most, over time refining you posts and ads for maximum results.

    You need to consider which strategy will work best for the audience of your particular product or service. Often a mixture of different campaign types and strategies will yield better results than focusing on a single type of campaign, or strategy.

    I encourage you to experiment, measure the results, and make data informed decisions. Let your results provide real answers rather than rely on guesses or irrelevant opinions.
    {{ DiscussionBoard.errors[9640908].message }}
  • Profile picture of the author Mike England
    You can increase the number of like and acquire huge traffic by Facebook ads. While the set-up campaign target right audience, right place and create eye-catchy ads with effective images that will extremely helpful generate leads and conversions.
    {{ DiscussionBoard.errors[9641319].message }}

Trending Topics