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PPC vs SEO for conversions

by PriyaN
15 replies
  • PPC/SEM
    • |
Hi there fellow Warriors,

2 questions:

What sends better quality traffic: PPC to landing page or SEO to website?

And should I be selling right from the landing page and website or should i have them subscribe first and then send a few value enriched emails and soft sell them?

The niche is relationships

Any help would be greatly appreciated!
#conversions #landing pages #ppc #seo #website
  • Profile picture of the author solarwarrior
    It is like asking whether running or walking will get you to a destination.

    In my opinion, it is the same.

    PPC just bring you traffic from day 1, while you need a few months for SEO.

    And to answer your second question.
    TRAFFIC->PRE-QUALIFY TRAFFIC with low cost offer (1 buck offer)->WARM UP THE LIST WITH QUALITY INFORMATION->UPSELL THEM.

    Then after you are done, run to the bank before it flood the bank with your money.
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    • Profile picture of the author PriyaN
      Originally Posted by solarwarrior View Post

      It is like asking whether running or walking will get you to a destination.

      In my opinion, it is the same.

      PPC just bring you traffic from day 1, while you need a few months for SEO.

      And to answer your second question.
      TRAFFIC->PRE-QUALIFY TRAFFIC with low cost offer (1 buck offer)->WARM UP THE LIST WITH QUALITY INFORMATION->UPSELL THEM.

      Then after you are done, run to the bank before it flood the bank with your money.
      Thanks so much for your suggestion... Is it important to do the $1 offer? Why not just give the info away for free?
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      • Profile picture of the author solarwarrior
        Originally Posted by PriyaN View Post

        Thanks so much for your suggestion... Is it important to do the $1 offer? Why not just give the info away for free?
        The $1 offer pre-qualify them as buyers.

        Buyers traffic is worth more than free traffic.

        In fact, no one give a d*** to free traffic.
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      • Profile picture of the author habibkhan01
        Banned
        I think best way of getting huge traffic are social media like facebook, twitter, pinterest etc site where most of the users spend their leisure time.
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        • Profile picture of the author 111ideas
          Originally Posted by habibkhan01 View Post

          I think best way of getting huge traffic are social media like facebook, twitter, pinterest etc site where most of the users spend their leisure time.
          But you need quality traffic. The people spending their leisure time on social media are not necessarily the serious people.
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  • Profile picture of the author betterwtveter
    Conversions would generally be the same unless Google is ranking your SEO with keywords that may not be relevant enough to your site, but if you optimize your site properly, you can get some very high converting traffic. If you want a lot of control and targeted traffic to increase your conversions than PPC is the way to go. You can easily pin point what specific audience you want, where you want them to come from, and what time of day.
    Say if I am selling a product that is targeted to only USA residence that are business owners. Than I should send out my PPC campaign in the evenings when business owners get home and only target business owners in the USA.
    SEO will not do that as well as PPC, SEO will give me a more broad audience that may not be as qualified.
    So in answer to your question, would conclude that PPC would send the the highest conversions, when if comes to targeting. But will cost more.
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    • Profile picture of the author solarwarrior
      Originally Posted by betterwtveter View Post

      Conversions would generally be the same unless Google is ranking your SEO with keywords that may not be relevant enough to your site, but if you optimize your site properly, you can get some very high converting traffic. If you want a lot of control and targeted traffic to increase your conversions than PPC is the way to go. You can easily pin point what specific audience you want, where you want them to come from, and what time of day.
      Say if I am selling a product that is targeted to only USA residence that are business owners. Than I should send out my PPC campaign in the evenings when business owners get home and only target business owners in the USA.
      SEO will not do that as well as PPC, SEO will give me a more broad audience that may not be as qualified.
      So in answer to your question, would conclude that PPC would send the the highest conversions, when if comes to targeting. But will cost more.
      It will only cost more if you do your targeting badly.
      If I can make 5,000 from 1,000 buck daily, what is cost to me?
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  • Profile picture of the author LucidWebMarketing
    What sends better quality traffic: PPC or SEO? That is an age old question, at least since the age that we've had search engines and PPC.

    Some years ago when I had PPC and SEO data from a client, I said PPC. For the same keywords used in the PPC campaign and those coming in organically using the exact same keywords, the PPC campaign converted better. My definition of better quality traffic is higher converting traffic.

    One reason for this is that you have more control over your PPC ads generally than how your organic listing shows. Your ad and listing will have an effect on click rate as well as some on conversion rates. So the only way to compare the two properly is for the ads and organic listings to match. That is probably rarely the case so you can't say one or the other. However, if they were, theoretically the conversion rates should be the same, provided the same landing page and everything else the same such as betterwtvever's day-parting, something I would rarely do by the way.

    In short, the question is nearly unanswerable. You should concern yourself more with ANY way to get quality traffic and as much as possible. Even lower quality traffic is traffic and has a chance to convert.

    As for the selling strategy, think of why people search. Think of when you search and click either ads or organic listings. Myself, I want to land on a page relevant to what I'm searching for. I don't want to search on your site (you should have brought me there in the first place, not your home page) and I don't want to go through other steps such as subscribing or giving you my email. If you do your job right, you know from my keywords what I want and that I likely want to buy your product. So tell me why you have the best value right away and you'll likely get the sale from me.

    It doesn't matter what you sell. You say this is relationships (dating site?). I don't want to subscribe before knowing what you have to offer. How many of what I'm looking for and in my area do you have? Show me first without having to fill out forms. If there's something I see that I like, I'll subscribe then. Otherwise, I'm less inclined and you don't want that if you just spent money to get me there.
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  • Profile picture of the author mcfcok
    Sure there is research done stating a properly optimized PPC campaign inclusive of landing page attracts more buyers opposed to organic SEO who appear to be more browsers/researchers?

    Edit: I remember hearing it from a webinar that was hosted by Rob Warner and Kevin Wilkie.
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  • Profile picture of the author 10kaday
    PPC is higher quality and can get you money today
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    • Profile picture of the author FastBenefits
      Originally Posted by 10kaday View Post

      PPC is higher quality and can get you money today
      Can you suggest some cheap but good PPC networks?
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  • Profile picture of the author 111ideas
    The main problem with PPC is that your competitors will click on your ads to exhaust your budget. after running PPC make sure that your competitors are not engaged in this unethical practice.
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    • Profile picture of the author LucidWebMarketing
      Originally Posted by 111ideas View Post

      The main problem with PPC is that your competitors will click on your ads to exhaust your budget. after running PPC make sure that your competitors are not engaged in this unethical practice.
      First, there is no evidence that this is a problem at all. I can hardly imagine a legitimate business spending time and resources to do this.

      Second, even if there is, and I'm not saying there isn't, just that it is unlikely and therefore not a main problem as you say, search engines have ways to catch this sort of behavior. As mentioned, I see absolutely no evidence that this is happening on a vast scale so either it's not a problem, there is very little of it it is not measurable, or search engines are catching this in the bud.

      Third, if that were so, those doing this would actually be helping you. the more a competitor clicks your ads, the better quality they are giving you and thus helping you reduce your costs. Granted, not everyone knows that the system works this way but if you knew, you would not click competitor ads. It makes more sense to click your own ads to give yourself higher quality.

      I think there are more things to worry about than competitor clicking your ads in an attempt to use up your budget. Sure, you'll get competitors searching what others are doing and clicking ads. Cost of doing business and I'm sure we all do that occasionally. But not on a constant basis and certainly not to be malicious and use up someone's budget, at least not for the vast majority.
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  • Profile picture of the author Brown2
    PPC is a great way to get the huge traffic in a small span of time, whereas, SEO help to get traffic according to your SEO strategies.
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  • Profile picture of the author ashleydaniel
    SEO for the website is the best thing to boost up traffic. PPC may produce instant result. But ranking gained via SEO technique stands for a long time.
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