How many keywords in one ad group (Bing)

by ns17
6 replies
  • PPC/SEM
  • |
Is there any limit that we should follow to add the number of keywords in one ad group (Bing) I was reading one article where it says this

" I have been quite successful using 10-20 keywords per ad grouping. Really, any more keywords than that and you'll most likely damage quality score and decrease your sales. I get quite aggressive in terms of increasing conversions by continually building out new groupings based on the competitors."

#bing #group #keywords
  • Profile picture of the author solarwarrior
    Originally Posted by ns17 View Post

    Is there any limit that we should follow to add the number of keywords in one ad group (Bing) I was reading one article where it says this

    " I have been quite successful using 10-20 keywords per ad grouping. Really, any more keywords than that and you'll most likely damage quality score and decrease your sales. I get quite aggressive in terms of increasing conversions by continually building out new groupings based on the competitors."
    No limit. The only limit is the limitation you placed upon yourself.

    Reading only get you so far.

    Test, test and keep on testing to achieve insane result.
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    • Profile picture of the author dburk
      Hi ns17,

      Having a large number of keywords in a single ad group will usually harm your CTR, Quality scores, as well as conversions. Having said that, there isn't a specific number of keywords you should be shooting for, but instead work toward having a set of keywords that are tightly focused on a very specific search term.

      By splitting your keywords into tightly focused ad groups you are able to write ads that appeal to the searchers precise intent as expressed in their search term. Ads that are written in an overly general fashion tend to have lower CTR and poor quality scores,

      Key takeaway: It's not the number of keywords in an ad group that is important, it's how tightly focused those keywords are that is critical for top performance.
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  • Profile picture of the author fmyrland
    My advice is to get from 1 to 2 keywords max if you want to achive high qulaity score , I mean 1 keyword and its forms 1 exact match phrase match and broad match modifier : so lets say house cleaning
    [house cleaning] +house +cleaning , "house cleaning" bid higher on exact mach and very low on other untill you filter all negative keywords after you can rise up little by little
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  • Profile picture of the author ns17
    thanks for clearing this fellows
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  • Profile picture of the author svetod
    I suggest using a massive list of keywords as there is not that much traffic on Bing. However, I would use less keywords per adgroup in order to have more targeting options.
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    • Profile picture of the author dylan09
      Originally Posted by svetod View Post

      I suggest using a massive list of keywords as there is not that much traffic on Bing. However, I would use less keywords per adgroup in order to have more targeting options.
      what do you mean massive list keywords, how many? is that mean exact match?
      thanks.
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