The things that's confusing me is that if we are bidding low on the keywords then does our Ads are appearing on the search network. From what I understand is that we need to bid low on the keywords in order to minimize our cost. However if the Bid is low then the search network says your ads are not appearing due to LOW BID.
Then where exactly our ads are running if we are running a campaign while bidding low on the keywords. This is puzzling me any help on this would be highly appreciated. thanks