Is SEO and free traffic overhyped?

15 replies
  • PPC/SEM
  • |
I feel that PPC is better than free traffic. I have spent days and months trying to get free traffic and just a few bucks on ppc gets me more traffic anyways. Is free traffic generation even worth the effort?
#free #overhyped #seo #traffic
  • Profile picture of the author Javisito
    Originally Posted by AndrewAdamSmith View Post

    I feel that PPC is better than free traffic. I have spent days and months trying to get free traffic and just a few bucks on ppc gets me more traffic anyways. Is free traffic generation even worth the effort?
    I would go paid traffic all the way.

    Just make sure your offer converts first.

    Test

    Scale up

    For free traffic I would find affiliates in my niche who are wiling to promote. It cost but you pay them AFTER the sale so you really not loosing anything at all.

    IMO driving free traffic is just to hard that's why paid traffic and affiliates do it all for me


    Hope this helps and good luck!
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    • Profile picture of the author amcg
      Originally Posted by Javisito View Post

      I would go paid traffic all the way.

      Just make sure your offer converts first.

      Test

      Scale up

      For free traffic I would find affiliates in my niche who are wiling to promote. It cost but you pay them AFTER the sale so you really not loosing anything at all.

      IMO driving free traffic is just to hard that's why paid traffic and affiliates do it all for me


      Hope this helps and good luck!
      This is a good advice, essentially traffic that is qualified (leads) > volume every time.
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  • Profile picture of the author AndrewAdamSmith
    Yes, I agree. Free traffic is not sustainable for me either.
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  • Is SEO and free traffic overhyped?

    It is overhyped to me in the sense that too many see it as the holy grail. SEO is one tool in your advertising arsenal but it should by no means be the only one. If SEO brings you lots of "free" traffic, great. Supplement it with other methods and you'll do even better.
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  • Profile picture of the author solarwarrior
    demand = supply.

    Many people want "free" and cheap way to get traffic to their sites, so that leads to a rise of appearance of SEO gurus that promote SEO aggressively, to get more customers to buy their guide or course or whatsoever.

    Then you have enterprising programmers that codes SEO bots that feed into this ever increasing demand for automation and "hand free" SEO. I have personally seen some bots making 2-3k per day just in this forum.

    In conclusion, you get what you ask for, even it is not entirely what you wish for.
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  • Profile picture of the author Glamabit
    Use various links with tracking to test both forms of advertising. I, personally, have success with both.
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  • Profile picture of the author verial
    "Overhyped?"

    There's a problem with the question. You care too much about what others think.

    Just use what works for your individual business.
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  • Profile picture of the author Vierka
    I was promoting a specific affiliate product last year and noticed the #1 income earners were those who knew how to rank high in Google. It is also a long-term traffic. If you know how to do it, the website can stay on first page for another 2 years. This guy was getting 500+ leads a day. This is how affective SEO can be. You just need to find good backlink provider who knows what he is doing. I have been doing PPC for the last 2 years but now I'm thinking to do SEO actually.
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  • Profile picture of the author tgpros
    I much prefer paid clicks to organic traffic - the main reason being I can turn paid clicks on and off like a tap, as I see fit.

    Buying traffic and making a profit can sometimes be a bit tricky, but with lots of testing and tweaking it's definitely possible.

    In terms of "free" SEO traffic, I don't even bother trying any more. If my sites rank well then that's great, if not, PPC works just fine.

    So while the masses are still kidding themselves that "free" traffic from search engines is the best - and while the masses continue to get slapped down with every update - I'll keep enjoying driving traffic to my sites with PPC.
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    • Profile picture of the author Clownface
      I agree you 100%. Couldn't have said it better!


      Originally Posted by tgpros View Post

      I much prefer paid clicks to organic traffic - the main reason being I can turn paid clicks on and off like a tap, as I see fit.

      Buying traffic and making a profit can sometimes be a bit tricky, but with lots of testing and tweaking it's definitely possible.

      In terms of "free" SEO traffic, I don't even bother trying any more. If my sites rank well then that's great, if not, PPC works just fine.

      So while the masses are still kidding themselves that "free" traffic from search engines is the best - and while the masses continue to get slapped down with every update - I'll keep enjoying driving traffic to my sites with PPC.
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  • Profile picture of the author st0nec0ld
    IMO, free traffic is not overhyped. It is just that it is the first option for those who doesn't have that money to spend for paid traffic.
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  • Profile picture of the author SEMResource
    Paid traffic provides quicker results than free traffic any given day. For one, the person who is looking and clicking on your ad is usually already primed to buy, not just researching information or looking for a blog post to read.

    There are still benefits to free traffic. Our clients get leads and sales from free traffic. It's about establishing yourself as the expert in your field and creating content to grab the attention of those who are looking for the information. With the content you create as an expert, they feel compelled to work with you or that's what our experience has been with free traffic. Yet, nothing is free. It still takes time and/or money if you pay for an SEO program.

    But, if you're looking for quick results from buying traffic, paid traffic is the way to go.
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  • Profile picture of the author paulch65
    I used to be on the paid traffic train. I still am as I spend a good bit of my working week doing it... but I've really got good at SEO and if you're looking for non-interruption based traffic I can't see why you'd diss SEO unless you simply don't have the ability to rank a site for short tail terms.

    If you want to get good at SEO, get good at writing 700+ worded pages of original content. You should be aiming for around 300+ words for adwords traffic, so the SEO 'version' is just longer than the paid copy.
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  • Profile picture of the author larrypaul
    It depends on individual choices.If one wants to spend money and get instatenous inquiry and branding for products then PPC is the best option. But the monthly spend on PPC is equla to yearly spend on SEO.
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  • Profile picture of the author alrachid
    I do not believe it is overhyped. It one of my biggest, most profitable sources of income. I love free traffic.
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