Does anybody know if adding a batch of bad keywords can bring a good account down temporarily. I am a bit confused and not sure if its a normal blip, a december issue with people thinking of christmas as i advertise financial products or new KW's i have added, ie
campaign doing well then i added about 10 ad groups of 20 KW's each which i thought would work but
Low QS's ( between 2 - 6/10 ) then google straight away started asking for ridiculous bids to stay on the 1st page so after a couple of weeks just paused all of the KW's.
I will monitor to see whats going on but its very confusing.
many thanks for any help in advance