FB Ads. How long does it take for ads to start showing?

by Shoyru
6 replies
  • PPC/SEM
  • |
How long do you find it takes for you for your ads to start receiving impressions after the ad gets approved? My ad was approved/set to running few hours ago, still no impressions. Don't know if this is normal or not.
#ads #long #showing #start
  • Profile picture of the author Life Naturally
    No I don't think that is normal. My ads usually are approved within a few hours and start having impressions instantly.
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  • Profile picture of the author Markets
    The ads should go live almost instantly after approval, are you sure the category you choose actually has a lot of people in it? And depending on which category / niche it is in, they might not be online really. If nothing shows in 24 hours, something is wrong.
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    "There comes a time when people get tired."
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  • Profile picture of the author jfalxr
    Not doing facebook ads much, but I do running some campaigns for the last 2-3 weeks..

    In most cases, after the ads is approved I can get impressions instantly and receiving my first click in after around 1-2 hours..

    You might want to see the targeting, interest, and your images,,
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  • Profile picture of the author compleks
    Something is wrong. I've been running ads lately and they are generally approved within 20 minutes, and bringing in results within 30 minutes.

    Check the add details in the ads manager section.
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  • Profile picture of the author PerformanceMan
    There's usually a lag before the ads start. The reason? They need to calculate your budget versus the 24 hour period and then they start running.
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  • Profile picture of the author jamescanz
    Originally Posted by Shoyru View Post

    My ad was approved/set to running few hours ago, still no impressions. Don't know if this is normal or not.
    If no impressions, it could be a few things...

    Your targeting is off...

    Your picture isn't getting your targets attention...

    You might be bidding too low (if you are bidding)...

    Sometimes bidding a little higher than the recommended bid can get you seeing impressions faster...

    And when doing that, you usually don't pay the full price anyway
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