I noticed that in the last 2 weeks my conversion rates have been down by 50-80%. Is this an impact of the holiday season or something else???
I heard that some offers/networks scrape towards the end of the year is this true?
Also, i was told that if i am using the same banners on POF and eventhough my CTR is the same i need to change/rotate banners as the old banners stop converting. Can this be true eventhough my CTR is the same?