Main Advantage of PPC??

34 replies
  • PPC/SEM
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Hey Everyone,

In this site there are so many intelligent users my question to all that users.
what is the main advantage of PPC for a site and if i use PPC for my site then my site ranking is improve or not. Tell me.Thanks!
#advantage #main #ppc
  • Profile picture of the author jony1
    To get instant traffic or leads we use PPC. I asume that website ranking will improve if use PPC.
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    • Profile picture of the author richeard
      Originally Posted by jony1 View Post

      To get instant traffic or leads we use PPC. I asume that website ranking will improve if use PPC.
      Yes, I agree with you.
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  • Profile picture of the author David Neale
    PPC can mean instant and highly qualified website visitors, especially when using Google or Bing search.

    Using PPC will NOT improve your organic search ranking at all.

    Originally Posted by MrJaswal View Post

    Hey Everyone,

    In this site there are so many intelligent users my question to all that users.
    what is the main advantage of PPC for a site and if i use PPC for my site then my site ranking is improve or not. Tell me.Thanks!
    Signature

    David Neale

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  • Profile picture of the author Ashwaniseo
    Pay-Per-Click Advertising Might Be A Bad Marketing Strategy.
    It is Rather Complicated and Really Expensive.People Tend To Ignore Sponsored Ads.
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    • Profile picture of the author MrJaswal
      Originally Posted by Ashwaniseo View Post

      Pay-Per-Click Advertising Might Be A Bad Marketing Strategy.
      It is Rather Complicated and Really Expensive.People Tend To Ignore Sponsored Ads.

      Ashwani you think pay per click is bad marking strategy. When i read another users review i think you are right. PPC never increase organic traffic of a site.
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  • Profile picture of the author MikeTX
    Instant high quality traffic for relative cheap bucks if done well. That's about it.
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  • Profile picture of the author monere
    Just like everyone else said, PPC is good for instant traffic. Your rankings won't improve though, because PPC has nothing to do with Google rankings.

    Also, please keep in mind that, although PPC is instant traffic, it doesn't mean it will convert just like that. You still need to match the right traffic with the right offer, then you will still need to have a high converting page for your offer, and you still need to track and adjust your PPC campaign(s) constantly in order to maximize them and not waste your money.

    So, to summarize, PPC traffic is the fastest traffic you can get, but you have to keep an eye on it all the time and improve your campaign(s), or else you will lose money. And no, PPC traffic won't improve your Google rankings, or any other rankings.

    Originally Posted by MrJaswal View Post

    Hey Everyone,

    In this site there are so many intelligent users my question to all that users.
    what is the main advantage of PPC for a site and if i use PPC for my site then my site ranking is improve or not. Tell me.Thanks!
    Signature

    Try not to become a man of success but rather to become a man of value - Albert Einstein

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  • Profile picture of the author pksingh
    Website rank doesn't depends on PPC , but it can help in giving clicks which have a positive effect in ranking.
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  • Profile picture of the author yordanov
    I think PPC is the best way for gambling. If you run ad campaign and spent $100, then you win $200, you are find the best way for doubling. For SEO it is also good, cause this traffic are real clicks and these improve your site in SERP.
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  • Profile picture of the author BeyondContentNY
    I've found PPC to be quite effective. It's a great tool to generate instant traffic, and you can't beat the placement (provided you have a high quality ad and you're paying the fee needed for ideal placement).

    Most business owners I've dealt with don't have the time to search through 5, let alone 50 organic search results. Their instinct is to click one of the top few sites for their Google search term, and that typically means those ad-sponsored links. They could care less about what's ad-sponsored and what's organic.

    While adwords can be costly, that $50, $100, $1000 that you spend can lead to big $ through new clients through ad-traffic, as well as word of mouth advertising after you do a great job for that customer that came from the ad.

    Judging by my own performance last year, many of my ad-clicks weren't paying customers, but those that did convert generated profit 200x over what I paid.
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  • Profile picture of the author rosalinacristy
    PPC is very useful for targeting the keywords and increase the traffic on your website. It is useful for your brand promotion. You can read this blog. PPC Marketing: Fast Forwarding Your Brand Promotion! - Online Digital Marketing Services Blog
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  • Profile picture of the author aamirawans
    PPC ads are very helpful for any website because if you're used them to get traffic for your website then you also get more benefits however if you used them on your website then you also get more money instead of any other network.
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  • Profile picture of the author ghost209
    with ppc you can get immediate traffic. It's dependable. You can measure / test it and even better - you can scale it!
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  • Profile picture of the author jessicalad
    The advantage of PPC is increase in CTR(Click through rate) as well as increase in traffic and conversions to the website.
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  • Profile picture of the author jony1
    Main Advantage of PPC is instant traffic to website & get leads.
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  • Profile picture of the author kakipakiz
    PPC is best to get instant traffic but it will need time to learn it using money ..
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  • Profile picture of the author Chris Kipson
    PPC is good for increasing traffic, but it's also good for using up your money since you have to pay for each click.
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    Gone ice fishing for the winter

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  • Profile picture of the author Bhack
    Originally Posted by MrJaswal View Post

    Hey Everyone,

    In this site there are so many intelligent users my question to all that users.
    what is the main advantage of PPC for a site and if i use PPC for my site then my site ranking is improve or not. Tell me.Thanks!
    PPC is only for lead generation and reach the targeted audience, PPC has no role in keywords ranking.
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    • Profile picture of the author dburk
      Hi MrJaswal,

      I can see by the responses you are getting to your questions that the answers are missing the mark a bit, As someone that has been using PPC advertising on a daily basis for more than 12 years, let me try try to clarify a few things that previous responders have either missed or do not yet understand.

      The main advantage to PPC Search advertising is that you can target the exact customers that are interested in your product, or service, at the exact moment they are interested. You never have to pay for your ad impressions, you only pay for visitors that click to visit your website, or click to call your business phone.

      While it is true that you must carefully manage your campaigns, you should do that regardless of which type of website promotion you use, so this isn't something that applies only to PPC campaigns.

      Some replies implied that PPC cost you money, that is only true to a certain extent, it is usually only in the beginning of a new campaign that it cost you more than it generates in profit. Once your campaign has been well optimized it becomes a profit center not a cost center. It's not an expense, it is an investment that generally nets a positive return on your investment.

      Another advantage of PPC advertising is that on average it generates twice the number of online sales as organic search traffic. So the profit potential is generally greater and more consistent than what is possible using purely organic traffic. While it is true that Organic traffic on average has a higher ROI, it also has only one third the number of successful eCommerce transactions that PPC traffic generates and often yields less total profit due to fewer transactions.

      As to the effect on organic rankings, it can also have a positive effect on Organic rankings. Not because search engines treat advertisers differently, they do not. The effect is an indirect effect. Anything you do to promote your website can have a positive effect on rankings, due to the greater number of people seeking out your specific website through the effects of brand recognition. So while there is no direct effect there is a very positive indirect effect for websites that merit higher ranking based on the website content. having said that, you shouldn't expect a boost in rankings if you have a website that offers little of value or relevance to your targeted market.
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  • Profile picture of the author MrErickson
    The best part may possibly be having the ability to target highly qualified leads immediately. Also, PPC can be very cost effective too depending on your client.
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  • Profile picture of the author jessicalad
    PPC means instant traffic and conversions to the website. With the help of such paid activities, the website brand value also increases to a great extent.
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  • Profile picture of the author ankushkohli
    Main Advantage of PPC is to bring fast & higher traffic with qualified leads to your website.
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  • Profile picture of the author nextmashup
    PPC marketing strategy can be extremely useful for the website and online business owners only when it is executed in an appropriate way. Given that you have complete knowledge of how PPC works and you spend some time in monitoring of your pay per click campaign, it offers you many advantages.

    The best advantage of PPC marketing strategy is that unlike SEO you do not have make changes in the Meta or content of the web page you want it to rank high in the results of search engine.
    Another major advantage of PPC marketing strategy is that it is easy to execute and takes less time to show results as compared to the SEO
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  • Profile picture of the author RankWebz
    PPC is basically used for the short term link generation. As its an campaign, you have the option that how long or how short days you want to run. If you are launching a product/ services for a few days then you can go with PPC. More you pay, the more will reach the audience. Its don't effect your ranking because its not give you the organic search result, instead gives you the paid.
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  • Profile picture of the author planbmeds
    PPC may or may not affect your webpage ranking.. but you will definitely get good quality traffic.. that will convert.
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    Upto 55% commissions with quick payouts.
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  • Profile picture of the author GetPLRhere
    Organic traffic or SEO can take forever. Not to mention, there's no guaranteed that you'll get rank in the 10 or Google's first page.

    PPC is cut to the chase. But it can cost so much for 1 click. I suggest using PPC with caution. Big brand name companies have million dollar budget so they can easily afford PPC marketing.
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  • Profile picture of the author mirzaataur
    pay per click(ppc)is the best option for the SEO and internet marketing. Specially for the content marketing
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  • Profile picture of the author johnbrent606
    1) Speed-to-business sector – Unlike natural SEO, PPC promotions can be dispatched rapidly, getting focused on movement and qualified prompts your site.

    2) Reach– Additional movement can be sent to your site, growing your online perceivability and helping you set up your organization as a pioneer in your industry.

    3) Highly-focused on site traffic–Assigning diverse advertisement duplicates for particular watchwords and demographics can drastically build the nature of site movement. PPC promotions can be booked to keep running amid the best deals time frames and in particular geographic locales.

    4) Testing Capabilities– PPC is an awesome approach to give generally safe testing to watchwords, empowering you to figure out whether a full site advancement battle is advantageous. It's likewise extraordinary for presentation page A/B testing, permitting you to direct activity to your decision of various pages of your site keeping in mind the end goal to discover which pages change over at the most noteworthy rate.

    5) Maximize the arrival on your showcasing investment– Because you pay for PPC just when an advertisement is clicked, it's anything but difficult to oversee costs, track changes, and decide your ROI. Taken a toll for each changes are important when looking at your PPC battle ROI against other promoting strategies. Information is accounted for precisely and accurately and battle results can be followed widely.
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  • Profile picture of the author cybernext
    Yes...PPC is used for instant traffic from search engines.

    I don't know if Google gives some extra weight-age if we use its paid services like PPC.. but technically organic rankings and positions achieved by PPC advertising on first page ..both are different things.

    I had worked on several project having both SEO and PPC activities included in their promotional activity.. but there was no help in improvement in organic rankings by using PPC.
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  • Profile picture of the author ns17
    High quality laser targeted customers
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  • Profile picture of the author richasharma
    You just pay when an intrigued individual snaps. One reason PPC is so direct is on account of you know precisely where your dollars are going, and you just pay when an invested individual snaps on the advertisement. This is not quite the same as customary promoting disconnected from the net, where you spend X measure of dollars and trust your objective market really connects with the advertisement, yet you never truly know.

    You set your financial plan to control costs. Talking about spending plans, with pay-per-click, you set the monetary allowance to your requirements. You can put a top on what you spend day by day, and it's adaptable for you to change whenever. That doesn't mean you can hope to see tremendous results with a constrained spending plan, obviously; everything relies on upon how focused the catchphrase and industry are.

    You can achieve your objective shopper at the perfect time with the right advertisement. Need to focus on a man in a particular spot at a particular time of day with a particular promotion? Forget about it. With PPC's area focusing on and conveyance choices alongside gadget particular inclinations (like versatile), you can convey certain messages to your objective purchaser at prime time when they are close by.

    Dissimilar to natural pursuit, PPC can demonstrate comes about rapidly. We as a whole know how imperative natural quest activity is for long haul site advertising; in any case, it has a more drawn out cycle to demonstrate ROI. PPC can demonstrate comes about quick. You can begin a PPC crusade on Monday and truly begin getting results regarding activity and transformations the following day.

    PPC information can educate your other promoting channels. Does your website streamlining (SEO) group need to know whether a specific catchphrase or set of watchwords is changing over well? PPC can let them know. You can likewise try things out with new items or offerings utilizing PPC as a part of request to gage request and get an early take a gander at its gathering.
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  • Profile picture of the author StanleyDavid
    First and foremost is:
    PPC is fast than organic results. You can get the first position even in a day depends on how much you pay. Also, it is not depended on Google algorithm changes and SEO.

    Second:
    PPC budget is in your control because you know how much to pay for keywords clicks and how much money to spent and where your money is going.
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  • Profile picture of the author Thoughtgrid
    Main advantages of ppc are,
    1.You only pay when an interested person clicks
    2.You set your budget to control costs
    3.You can reach your target consumer at the right time with the right ad
    4.PPC data inform your other marketing channels
    5.Compare to organic search it give quick result.
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