Why Are My Facebook Ads So Costly?

15 replies
  • PPC/SEM
  • |
I am paying like $1.00 per click on an ad I wrote but my traffic is targeted....

I have it set to Tier 1 countries only, females between the ages of 35-55 and I have interest set at running, jogging, outdoor activities and working out.

How can this target be so expensive?

I am pretty much new to Facebook ads so I was just wondering if I was doing anything wrong?
#ads #costly #facebook
  • Profile picture of the author johnben1444
    Facebook PPC doesn't have ample information like Adword.

    It's kind of weird though to pay $1 per click.

    FB click seems to be high when you narrow your ads but not as high as $1.00.

    It's okay if you are getting the desired result otherwise at that rate, if i were you i may want to opt for adword instead.
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    • Profile picture of the author LodestarVince
      Originally Posted by johnben1444 View Post

      Facebook PPC doesn't have ample information like Adword.

      It's kind of weird though to pay $1 per click.

      FB click seems to be high when you narrow your ads but not as high as $1.00.

      It's okay if you are getting the desired result otherwise at that rate, if i were you i may want to opt for adword instead.
      This is blatantly wrong.

      Facebook has FAR more data than Google for a particular user...

      Clicks should also get cheaper as you narrow down your audience if you're bidding CPM.

      And giving up FB for Adwords is just puzzling (to put it nicely).

      OP, are you bidding CPM or CPC? If you're bidding CPM with a good CTR you can honestly pay from .01 - 10 cents per click and that's on US traffic.

      P.S. The time of day you submit the ads matter as well.

      P.P.S. I've spent five figures a month on Facebook for the past year.
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      • Profile picture of the author rjd1265
        Originally Posted by LodestarVince View Post

        This is blatantly wrong.

        Facebook has FAR more data than Google for a particular user...

        Clicks should also get cheaper as you narrow down your audience if you're bidding CPM.

        And giving up FB for Adwords is just puzzling (to put it nicely).

        OP, are you bidding CPM or CPC? If you're bidding CPM with a good CTR you can honestly pay from .01 - 10 cents per click and that's on US traffic.

        P.S. The time of day you submit the ads matter as well.

        P.P.S. I've spent five figures a month on Facebook for the past year.
        Thank you for your input.

        I am bidding CPC. my CTR is not all that good at about 2.0% average. My target is US/Canada only.

        I have my niche even broken out to females ages 25-30 - 31-35 - 36-40 and so on up to 60 years old. in each age group I have 2-4 ads that I was testing.......

        my cost per click average on all groups is $1.07....with my lowest being $.87.

        I just figured really dialing in a niche and the specifics would lower the CPC to around $.30 or lower????

        Thoughts?
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      • Profile picture of the author johnben1444
        Originally Posted by LodestarVince View Post

        This is blatantly wrong.

        Facebook has FAR more data than Google for a particular user...

        Clicks should also get cheaper as you narrow down your audience if you're bidding CPM.

        And giving up FB for Adwords is just puzzling (to put it nicely).

        OP, are you bidding CPM or CPC? If you're bidding CPM with a good CTR you can honestly pay from .01 - 10 cents per click and that's on US traffic.

        P.S. The time of day you submit the ads matter as well.

        P.P.S. I've spent five figures a month on Facebook for the past year.
        FB has never been worthwhile for me.

        I learnt it works for certain market and most of the niches i have personally tried failed woefully.

        However, in building my fan page that works well but converting that fan base is another problem. FB for celebrities and public figures, that's excellent. So long as money is not the number focus. I may be wrong, don't worry, am open to discussion.
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        • Profile picture of the author Samfakroon
          Hey Buddy as advised above its important to split test. Now when you choose 35 - 55 who like jogging and stuff you will get a very low reach! Am i right thinking that?

          Its better to chose a little broad interest then there is a section called behavior, there you can choose particular behavior to make the reach smaller. you should be advertising to at least 70,000 - 80,000.

          Now that being said you need to do a research before advertising on interests and all that.
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  • Profile picture of the author TakenAction
    If you aren't split testing at least 10 different ads and angles, you are doing it wrong. And, it shows.
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    The best thing you can do is put yourself out there.

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  • Profile picture of the author Dykwia
    I was up to 2.50$/click on a targeted audience others pay 0.02$ for (Teespring).

    In my own products' niche which is ultra competitive i only pay .15, so it is all kind of weird for me too.

    Lots to learn i guess.
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  • Profile picture of the author shahnawazsadique
    brother make 4 to 5 ads with different images and run for a while to get some results . After getting result try to find out which one perform better just pick that one and remove other.. Hope u understand ..
    P.S. - Try to use catchy images ..
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    • Profile picture of the author M Thompson
      Facebook ad costs have various factors that influence them. CTR is one and also how long the ad has been running.

      Your CPC is averaged out over a day but what you see can be a snapshot if you look at the stats early in the day, I've often seen a high cost at one time of day but by the end of the day it's much more reasonable.

      To reduce your costs fire up the reports and check the CTR for the segments you've set up remove the expensive ones. that will drop the cost.

      It's worthwhile just creating a new adset in the campaign with the segments that are clicking through and pausing the old one rather than starting a new campaign as any optimisation FB has done will carry forward.
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  • There are two main factors that determine your CPC in Facebook or any other PPC service.

    First is supply and demand. What are others targeting the same demographic willing to pay? I'm sure there are exercise equipment sellers targeting the same as you and have no issues in bidding $2 or more because it's profitable for them. Note that bidding $2 does not mean you pay $2.

    The other major factor is your ad quality, your click rate compared to competitors. A lower quality keeps your CPC higher. That's why you need to test different ads to improve click rate and thus quality. A great ad can reduce your CPC vs a poor one by half or more.
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  • Profile picture of the author drewfioravanti
    It's your offer. And possibly your targeting.

    I consistently run female 25-40 US fitness and weight loss ads and get CPCs of $0.013 and opt ins for $.03. I use oCPM, and once I start getting conversions, I switch to Optimize for conversions.

    I also run retargeting and lookalike audiences.
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    • Profile picture of the author rjd1265
      Originally Posted by drewfioravanti View Post

      It's your offer. And possibly your targeting.

      I consistently run female 25-40 US fitness and weight loss ads and get CPCs of $0.013 and opt ins for $.03. I use oCPM, and once I start getting conversions, I switch to Optimize for conversions.

      I also run retargeting and lookalike audiences.
      who do you use for your retargets? or do you do that yourslef with pixels
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      • Profile picture of the author drewfioravanti
        Originally Posted by rjd1265 View Post

        who do you use for your retargets? or do you do that yourslef with pixels
        Facebook retargeting. People who visited a particular page on your website but did not visit another particular page on your website. For example, you tell Facebook to build an audience of people who visit your landingpage.html but do not visit confirmation.html. Then you create ads for that audience.
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  • Profile picture of the author rjd1265
    Would this make sense:

    1. Set up a campaing
    2. Do an AdSet for each state, and for Canada, UK (so 53 total ad sets)
    3. in each ad set do 3-5 ads variations

    Run for 7 days. then see my results. If 20 states are performing well, drop the rest.

    Would doing a super target of each state lower my CPC? and by deleting the non performing states would it go down even more?
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  • Profile picture of the author jamescanz
    Originally Posted by rjd1265 View Post

    I have interest set at running, jogging, outdoor activities and working out.

    How can this target be so expensive?
    Those interests are pretty generic (especially working out)...

    And there's a good chance they are targeting people you might not want.

    As well, I'm sure you can guess just how many other people are typing in the same thing.

    Narrow your interests down much, much deeper.
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