What's the best method to use PPC with Clickbank?

Hi deanmoney,

"The difference between selling and marketing is measuring". That is to say that setting up well conceived tests to answer your questions is what marketing is all about. Asking for someone's opinion on a public forum isn't nearly as useful as conducting marketing experiments to get the true answers you seek.

The things you measure in marketing can be split into two different types of metrics, effectiveness, and efficiency. The goal of measuring effectiveness is to find the best strategies and tactics, the goal of measuring efficiency is to find the best method of executing a strategy or tactic.

• Effectiveness - Doing the right thing.
• Efficiency - Doing the thing right.

So how does this apply to your questions, you may ask? You mentioned that you spent $60 advertising on Bing and lost $40. Was that a test? If so, what were you measuring? Did you pause the keywords that didn't make money and spend more on the keywords that did? Did you pause the ads that didn't convert, and spend more on the ones that did convert? $60 was probably not enough of an investment to gather much data, but that is not the main point.

The bottom line is that a "marketer" looks at that $60 as an investment to learn what is working, so that he can focus on what works and avoid what doesn't work. A "seller" just walks away telling himself that didn't work as I hoped it would, possibly blaming the platform, the landing page, or the offer, never realizing that he just purchased data that may be quite useful.

The marketer gathers data and makes informed decisions, the seller just guesses and hopes he is right? Or, he comes to a forum and asks opinions hoping to get the right answer. Forum members can give you general advice, but without seeing the specifics of your data they cannot give you data informed answers, so they too are relegated to answering with guesses.

You asked about creating a landing page, well that is a different strategy from direct linking, it has it's advantages, and it's disadvantages, it is just a different strategy, and may, or may not work out best for you, you'll never know unless you test it. Someone may chime in on this thread and say one way is better than the other, but he is just guessing, or citing anecdotal evidence that may, or may not apply to your specific situation. But, alas, it is anecdotal evidence and should not be relied upon.

Don't get me wrong, your questions are excellent questions and should become the basis for your marketing experiments. By learning to setup valid marketing test procedures you will gain far more useful information and be well on your way to becoming a marketer, rather than merely someone trying to sell something.

People are sure to chime in with their own opinions, but will you know if they ever tested that opinion? And even if they did, will you know if they measured and tested various methods of strategies and tactics? Did they measure and test for both efficiency and effectiveness? Did the gather enough data to form a valid conclusion? Does their specific experience apply to your situation, or will you have a totally different outcome? Those are real limitations to the answers you may get, and why you should focus instead on learning to conduct your own experiments, else expect totally random results.

For best results with affiliate marketing you absolutely *must* track results to the keyword and ad level, if the affiliate network or program offers the ability to do this (such as with a tracking ID or pixel).

Get more information on using tracking IDs with Clickbank in this post: http://www.warriorforum.com/pay-per-...ml#post9919045

Anyone experience no clicks from Bing? I have 4 campaign running with many Ads and hundreds of keywords, but zero clicks.

@guynboston your ads get impressions? If not, then you should probably increase your bid. If you do see imnpressions and no clicks, then you should work on your copy.