Looking for advice and help

6 replies
  • PPC/SEM
  • |
Hi how is every one. I am hoping i am writing this question in the right area, if not please let me know thank you. any ways I just started a Adult Sex toy company and now trying to get in the the advertising of the company to draw people to the site. I have used bing google ad words. and also a seo company so far. I know it take time and you have to work out the the problems and kinks. Im just try to find out what I am doing wrong or what i need to do to get the sales that I need right now we are losing money and not getting any way yet, now i know it does take time. Im trying to see what other company or maybe even marketing comapny have done for companies in my field and that had been successful. like what should i expect or what normal

If any one out there can help give me idea or direction please let me know if you have any question for me please let me know and ill tell you

thank you for any advice and help thank you again

Tiffany
#advice
  • Profile picture of the author dburk
    Hi Tiffany,

    Have you hired a Google Partner agency?

    It takes a while to learn AdWords/Bing marketing and how to optimize campaigns. Segmentation is the key concept of marketing. You need to segment your campaign targeting by marketing channel, by product category, by keyword, by audience location, interests, demographics, time of day, etc. Each segment will have their own unique engagement and conversion rates.

    Use a good marketing analytics application to analyze your data segments to determine where you breakeven point is for each segment and bid accordingly. Segmenting you analytics data will help you gain insights into which audience segment is responding to each of your products, use that data to improve your targeting, ad copy and creatives.

    If you want to take it on yourself, then get busy studying marketing analytics best practices. If this is something you don't want to handle yourself, then hire an agency that is certified by Google, they are called Google Partner agencies and they have certified AdWords experts to help you optimize your advertising campaigns.
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  • Profile picture of the author sbwebmaster
    I thought Google stopped allowing adult content on Adwords...

    Anyways, have you tried direct banner advertising on 3rd party sites?
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    • Profile picture of the author AnthonyCapetola
      Originally Posted by sbwebmaster View Post

      I thought Google stopped allowing adult content on Adwords...

      Anyways, have you tried direct banner advertising on 3rd party sites?
      Actually you can still find Adult Products on Google Shopping and the Shopping Tab on Google.

      How is this done? Well yes there are limitations and restrictions but you can learn more here:

      https://support.google.com/merchants.../2953140?hl=en
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      • Profile picture of the author SexyFallenAngel
        we dont google ad word but alot of post i have seen is it not profitable that way. some stuff i have seen is that the PPC on adword and bing is to be one the top 3 is 5-8 dollar a click and then from then to be one the site top 4 is 3-5 a click it just dont seem profitable.

        I have read that with Goodle adword and bing you look at a transfer rate of 1 to 5 % is great they say so that me out of 100 click you going to get let say 3 customers.
        then for the 3 customers it costing you $300 to $500.

        let say a customer buy $100. of stuff and even if your profit was 50% that mean your only making $50 per customer, making it you make 150.00 on 100 click but it costing you 300.00 so your losing 150.00

        so i cant see it being profitable and with other company im hearing from you are luck to break even with PPC

        So so im wandering if any one has any idea or things they know work
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  • Profile picture of the author SexyFallenAngel
    so what 3rd party sites are good to advertise at please let me know
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  • Profile picture of the author adultlinkbuilder
    we can provide links or blog posts for your site to get some boost in the search engine. contact me.
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