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The Power Of Focus In PPC Marketing

by AndrewAdamSmith
3 replies
  • PPC/SEM
    • |
With so much advice about pay per click marketing on the internet it is hard to know where to start. Sure it's true that Google, Yahoo and Bing account for over 90% of all searches online but marketing on them is no guarantee of success. My strategy of focus applies to any search engine so I proved it on a smaller PPC company with even less quality traffic. A little known PPC site called 7search. Our team at SmartMoneyFinance selected over 1,000 products to promote through direct affiliate links (the big 3 do not allow this in most cases). We selected only 1 to 3 keywords to target each product. Only the most targeted keyword that appears in the fold of the sales page (the first part of the site seen without scrolling down). Our strategy was not quantity over quality, but quantity of quality. These highly focused keywords were set to only US traffic on "Exact Match". The results surpassed our expectations and sales started to flow in every day. Sometimes 4 to 5 sales a day. The result of a $200 campaign resulted in over $1,000 in affiliate comissions. That is a 500% return on investment. As you can see PPC is most effective when the power of focus is the first priority.

I hope you enjoyed this update as it is difficult to find people sharing examples like this. Please share your successes in PPC marketing aswell. I look forward to hearing from you.

Andrew Smith of SmartMoneyFinance
#focus #marketing #power #ppc
  • Profile picture of the author dburk
    Originally Posted by AndrewAdamSmith View Post

    Sure it's true that Google, Yahoo and Bing account for over 90% of all searches online but marketing on them is no guarantee of success.
    Hi Andrew,

    Looks like you forgot the 2nd largest website for search. Youtube has more searches than Bing, Yahoo, AOL, and Ask combined. You're nowhere near 90% if you leave out the second largest search engine.

    Originally Posted by AndrewAdamSmith View Post

    My strategy of focus applies to any search engine so I proved it on a smaller PPC company with even less quality traffic. A little known PPC site called 7search. Our team at SmartMoneyFinance selected over 1,000 products to promote through direct affiliate links (the big 3 do not allow this in most cases). We selected only 1 to 3 keywords to target each product. Only the most targeted keyword that appears in the fold of the sales page (the first part of the site seen without scrolling down). Our strategy was not quantity over quality, but quantity of quality. These highly focused keywords were set to only US traffic on "Exact Match". The results surpassed our expectations and sales started to flow in every day. Sometimes 4 to 5 sales a day. The result of a $200 campaign resulted in over $1,000 in affiliate comissions. That is a 500% return on investment. As you can see PPC is most effective when the power of focus is the first priority.
    What you are calling "focus" is generally referred to as targeting extremely relevant keywords. That is always a good idea, and universally recommended by all the major PPC networks.
    https://support.google.com/adwords/answer/1722089
    About improving ad relevance
    https://support.google.com/adwords/answer/2453981
    https://support.google.com/youtube/answer/6323
    https://advertising.yahoo.com/ad-pol...m#kw_relevance
    7Search FAQ System - 7Search Advertising Rules and Guidelines

    Congratulations on make a profit on 7search, most folks on this forum that reported trying that network failed to make a penny. I'm sure there is some things you are doing different from the pack, besides the focus on extremely relevant keywords.

    There is no need to limit it to only few keywords per offer, unless those are the only extremely relevant keywords you could find. All extremely relevant keywords should be tested. Just make sure you follow the advice of sticking with the most relevant and specific keywords you can find.

    My advice for people doing direct link affiliate marketing is to target branded search terms, those are most often used by people who are about to make a purchase and it is generally the best way to achieve profitability in ad campaigns for affiliate offers. You are riding the coattails of everyone else's marketing efforts without spending any money until the last click of the search funnel. In affiliate marketing the only one paid is the last click affiliate, so it's crucial to focus your ad spend exclusively on "last click" keywords.
    Signature

    * Get Results - Outsource Your PPC Management |
    *     Don Burk Advertising & Marketing - www.donburk.com

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    • Profile picture of the author reln
      Thanks Andrew for this post and dburk for adding to it. Many people have a hard time with 7search and maybe this post will help people consider using again. Maybe targeted branding keywords are the trick to making it work.

      Andrew, I am sure if you tweak the campaign and block the bad SubIDs you can get an even better return.

      Check out this post on blocking SubIDs using 7search and Prosper here:
      http://www.warriorforum.com/pay-per-...ml#post9778708
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  • Profile picture of the author Allset800
    Few important points which is really important for PPC campaign,

    Focused Keyword Phrases, no more than four that are directly associated
    Focused geo-targeting for maximum impact
    Good advert copy that focuses on the keywords
    A targeted and well optimised landing page that focuses on the keywords
    A strong call to action on the landing page
    Good planning and good strategy leads to great advert quality
    Great advert quality leads to real monetary savings in your campaign
    Change up the advert copy at least once a week, but don’t stray away from the key concepts
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