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How to Do PPC for Ecommerce Website

by MDShahid
11 replies
  • PPC/SEM
    • |
Hi,

How to Do PPC for E-commerce Website. How get more sales for that website. particularly google adwords. please give me your suggestions.
#ecommerce #ppc #website
  • Profile picture of the author Fetchwebtraffic
    Try an add campaign on Bing Ads, it is a lot less than Google and gets results. It usually takes a few campaigns to get it right. Just keep an eye on how many impressions to clicks you are getting and adjust accordingly.
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  • Profile picture of the author kerensascott
    I think Google Adword is best for E-commerce website and you can also run campaign on google ppc.
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  • Profile picture of the author mikest4u
    Try Google Adwords for Your E commerce based website. First sort out your potential products which can be sold out through PPC, You can also perform competitors analysis in this regards to figure out top selling products in your niche. After identifying potential products, make innovative and attractive landing pages according to your product requirement. Identify target keywords for your niche and make compelling adverts which can obtain leads for your site!
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  • Profile picture of the author AK86
    You can setup Search campaigns to target category specific phrases to send to your category pages, and more specific product phrases to send traffic to specific product pages.

    You can also setup a product data feed and setup a Shopping Channel campaign. From my experience, shopping channel campaigns achieve lowest cost per conversion, but also gets less volume than Search.
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    • Profile picture of the author MDShahid
      Originally Posted by AK86 View Post

      You can setup Search campaigns to target category specific phrases to send to your category pages, and more specific product phrases to send traffic to specific product pages.

      You can also setup a product data feed and setup a Shopping Channel campaign. From my experience, shopping channel campaigns achieve lowest cost per conversion, but also gets less volume than Search.
      How to Market product in Google Shopping and Google Merchant Center?
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  • Profile picture of the author GoDataFeed
    Google Shopping is great because you'll gain huge exposure for your products at very competitive PPC rates.

    I'm also a fan of Amazon Product Ads because it lets you present your products to Amazon shoppers while maintaining control of the purchase process, which allows you to merchandise related products and control the brand experience of your store. APA, from our research, gets the highest conversion rates of any PLA program.

    Finally, don't forget about Bing. Bing's exclusive search partnerships with Apple Siri and Amazon Kindle make it a great mobile commerce.

    Ecommerce marketing is kind of our thing ;-) so please DM me if you have any questions. I'd be happy to help.
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  • Profile picture of the author Latoon Technologies
    Please have a look at the link. I think it will be helpful:
    PPC Management and 7 Tips for Your E-Commerce PPC Campaign - SEMrush Blog
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    • Profile picture of the author MDShahid
      Thanks for Sharing a Great Info Link
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  • Profile picture of the author maxsi
    It is better that you have a professional (an expert) that manage the campaign for you. You save more $$$$$ and make more $$$$$
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    From $0 To $360 Within 24 Hours (click here) ******* Get 1K Leads per Day...(use this FREE TRAFFIC)
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    • Profile picture of the author tgpros
      Go as granular as possible with AdWords and Bing Ads. Don't advertise for "sneakers" for example - bid on keywords specific to the actual products you're selling and direct link to those pages. Bid on, for example, "nike huarache triple black" and directly link to that style sneaker.

      Bidding on broader keywords can work, but conversion rates will be lower and cost per conversion likely higher.

      Remember to use Google Product Listing Ads - they're great. Just make sure your price is competitive, because when six identical products come up on Google PLAs, the thing that makes a user click one ad over another is usually the price displayed.

      Don't forget about shopping channels like Shopping.com, Amazon Product Ads. And remember to retarget your users with a platform like AdRoll. If you can get dynamic ads, even better!

      I do the above and turnover seven figures on an annual basis with ease. Any free, organic traffic that my sites receive is a bonus.
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      Last month I turned over $57,646 on one of my Shopify web stores. Read my honest "warts n' all" review of the Shopify platform click here now!
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  • Profile picture of the author homebizoutlook
    Originally Posted by MDShahid View Post

    Hi,

    How to Do PPC for E-commerce Website. How get more sales for that website. particularly google adwords. please give me your suggestions.
    Someone mentioned it above, but the keyword research step is the most important.

    I am a Google Adwords Consultant / Partner --- I would be interested in either managing a PPC project for you or providing keyword research services. Please PM me if you are interested.
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