- I have one campaign.
- Within than campaign I have 8 ad groups.
- Each ad group has between 1 - 4 tightly focused keywords.
- Also, each ad group has 2 ads which I'm split testing against each other.
- Each ad leads to its own unique landing page.
- I'm bidding $1 per keyword
- Keyword Quality Scores range between 4 - 6.
- Most ads don't show on the first page (I expected this)
1) I'm testing the bids at $1 as Perry suggested. At what point should I increase the bids?
2) Should I immediately tweak my ads/landing pages to increase QS, or should I let them run to gather more data before tweaking (it's only been 1 day so far)?
3) How long should I split test ads before declaring a winner?
Before testing Adwords I was clear on how to target a niche, but now I'm all mixed up. Perry advises against using long tail keywords. Instead he recommends going for the larger market, and letting your split testing lead you to what people want.
I take that to mean that instead of using the keyword "weight loss for teenage boys", it means to use just "weight loss".
4) But then, how do you actually target your market that way?
If your product is about weight loss for teenage boys, your landing page will be about that. Which means you ad should be about that. Which means your keywords should be about that. So if you use keywords about just "weight loss" you'll get a low quality score when the ad and landing page are more geared for "weight loss for teenage boys".
5) How do you target your market within adwords then?
Last thing, Perry talked about how many advertisers are in a healthy market, but he didn't say much more. A lot of keyword variations I search on have few, or no advertisers. So I assume there's no money to be made there, thus I skip those keywords.
6) How do you know when a market is healthy enough for you to get in and compete?
Whew. Thanks for taking the time to read and reply!