Do you need to setup conversion tracking w/ every new campaign?

5 replies
  • PPC/SEM
  • |
Hi folks

My question is, do you need to set up conversion tracking with every new campaign? I'm confused as to how ecommerce analytics works. I know it's set up and transmitting in my AdWords account to Analytics, but If I create a new campaign, do I need to somehow set up ecommerce analytics for new campaigns individually?

Thanks!
#campaign #conversion #setup #tracking #w or
  • Profile picture of the author Timothy James
    I don't understand much about your "campaign" it's big campaign like creating a new website for your product or small like selling more products in your ecommerce website?
    If it's big, of course. If it's small, you should do it in the beginning. Why? You will understand the behavior of your customers. Which color they like, which product they want, which which and which... After some small campaign, you can apply what you learn from the previous campaign. Then you also...should do it too.
    Just think about this. If you run 10-20 campaign, It brings you $10.000/month. However, because you don't keep tracking of the conversion rate, you may loss a lot of profit like $5000/month. Is it ok with you?
    In my opinions, Keep tracking everything important if possible

    Is it an answer for your question?
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  • Profile picture of the author Mr Lim
    Conversion tracking are critical.
    Conversion tracking are not just for sales tracking, they can be used in various way for example.
    If you placed the code on the "checkout page", it will hint that how many people that clicked your ads, been thru that page.
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  • Profile picture of the author AntonioSeegars1
    [DELETED]
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  • Profile picture of the author AILSA JOHN
    hi all
    you have to guarantee that the conversion tracking accessible through the major PPC web search tools is set up. Run a lead-tracking report to check whether transformation information is accessible in each search engine in use
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