spending just 1 second on my landing page?!

by 7 replies
7
Hi guys

I am running an AdWords campaign.

I'm using Inspectlet to see what people do when they are on my landing page.

I have had 3 clicks today

2 of the three clicks the total time spent on my page was 1 second

W-T-F

I thought bouncing like this Google doesn't charge for?

I mean, 1 second isn't enough time to even have a look at the copy and then exit the page.

Surely they must have hit back almost as soon as they'd clicked on the ad?

Thoughts?
#pay per click/search engine marketing (ppc/sem) #landing #page #spending
  • Tweak your ad copy.
  • They could be bots. Check the IPs
  • I'm thinking this is bots, did you get charged for the clicks?
  • [DELETED]
  • HELLO TO ALL,

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    • [1] reply
    • Hi m30jake,

      It could be bots as others have suggested, it also could be the result of a slow loading page. Some people will hit the back button if the page seems to be loading too slowly. Check your page load speed to see if that might be an issue. If your pages are taking longer than a couple seconds to load that will typically result in an increase in 1 second visits.

      Use Pingdom tools to test you landing page load speed and identify anything causing page load bottlenecks.

      I wouldn't be too concerned if it only happened twice in one day, however if that ratio continues over a greater number of clicks then you definitely need to figure out what is happening. Make sure you have Google Analytic installed and that you have your AdWords account linked to your Google Analytics account, this will show you additional data about your visitors.
  • Checkout the IP whois for 1 second hit record IP address because such hits only hit by Bots only, no single user would like to close website page after visiting only 1 second
  • i using adwords to but no conversion from it
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