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I need help with bing ads

by Dielver
8 replies
  • PPC/SEM
    • |
Hello warriors
I want to ask you a question concerning bing ads
How much would pay per click ads bing with these keywords?

1.- financing a car
2.- car financing

I'm setting up a campañana in bing
and bing wants to charge 2 dollars per click

and I think it is expensive

Do you have any strategy to reduce cost per click?
#ads #bing
  • Profile picture of the author Ouroboros
    An ad is only expensive if your conversions won't cover the cost of advertising...

    That being said, Bing is naturally going to suggest a higher CPC to increase their revenues. Start low and work your way up to a comfortable bid that attracts impressions and click-thrus. A good rule of thumb is to bid 1 % of the amount you'll make for a sale (i.e. a $25 product will usually at least break even at a $ .25 bid).

    If your product and/or sales copy won't convert at a rate that breaks even on a 1% bid, then you need to find either a more expensive product to promote, better ad copy, or an entirely different niche.

    Steve
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    • Profile picture of the author Dielver
      Originally Posted by Ouroboros View Post

      An ad is only expensive if your conversions won't cover the cost of advertising...

      That being said, Bing is naturally going to suggest a higher CPC to increase their revenues. Start low and work your way up to a comfortable bid that attracts impressions and click-thrus. A good rule of thumb is to bid 1 % of the amount you'll make for a sale (i.e. a $25 product will usually at least break even at a $ .25 bid).

      If your product and/or sales copy won't convert at a rate that breaks even on a 1% bid, then you need to find either a more expensive product to promote, better ad copy, or an entirely different niche.

      Steve
      thank you very much
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  • Profile picture of the author solarwarrior
    This has been covered in this thread.
    http://www.warriorforum.com/pay-per-...ing-ppc-4.html

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    Offers 1-1 Coaching for Bing/CPA/Clickbank.
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    • Profile picture of the author Dielver
      Originally Posted by solarwarrior View Post

      Thank Solarwarrior
      i have a doubt
      in the lander page
      It is better to send the offer or capture name and email
      What works best?
      I have CPA offers
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      • Profile picture of the author solarwarrior
        Originally Posted by Dielver View Post

        Thank Solarwarrior
        i have a doubt
        in the lander page
        It is better to send the offer or capture name and email
        What works best?
        I have CPA offers
        Why not do both?
        Signature

        Offers 1-1 Coaching for Bing/CPA/Clickbank.
        1,248 students have benefited so far!
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        • Profile picture of the author Dielver
          Originally Posted by solarwarrior View Post

          Why not do both?
          ok, I'm following your advice
          I'm new here, but software or website recommend me to do lander page?

          lander page in blogger works?

          I did this on blogger
          tips para adelgazar
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  • Profile picture of the author drschool
    For an ad like Financing a Car, I'd check out RTB ads as well. You'll probably be able to cheaper clicks with RTB than Bing.
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  • Profile picture of the author solarwarrior
    I have pmed you.
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    Offers 1-1 Coaching for Bing/CPA/Clickbank.
    1,248 students have benefited so far!
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