Taboola/Outbrain alternatives for smaller sites?

13 replies
  • PPC/SEM
  • |
I own some sites that I feel could do much better than Adsense by utilizing related content ads. I'm sure you have seen Taboola and Outbrain ads on big sites. The ads look like related content thus yielding a higher click through rate.

However, both Taboola and Outbrain only work with very big sites that get a ton of traffic. You won't get approved unless you have 500k visitors a month.

Does anyone know of a similar network that does related content ads, but can be used to monetize sites with lower traffic? I basically want a network that doesn't have a traffic minimum.

Thanks!
#alternatives #sites #smaller #taboola or outbrain
  • Profile picture of the author theactor19
    anyone at all?
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    • Profile picture of the author skproulx
      Is the 500k/month a new requirement for those content networks? We didn't run into that when we ran campaigns on both those networks a year ago but things change.

      I don't know if these have traffic minimums, but some others for you to check out:

      AllScreenHQ
      Shareaholic
      nRelate
      Gravity
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  • Profile picture of the author social saint
    Taboola and Outbrain will both accept your website if you can show and convince the sales guys that your traffic is improving well or that your posts are going viral on social media. They LOVE viral content.

    Source: I've been through the approval process of Taboola and I don't own a BIG website.
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    Persistence, Persistence and Persistence.

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  • I got one of my articles on the outbrain network and I have a small blog. Doesnt seem to be any strict criteria.

    Heres my stats from the last few day

    Awesome Screenshot
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    • Profile picture of the author theactor19
      Originally Posted by high_plains_drifter View Post

      I got one of my articles on the outbrain network and I have a small blog. Doesnt seem to be any strict criteria.

      Heres my stats from the last few day

      Awesome Screenshot

      Woah why is your CPC so small??? These are tiny compared to adsense. Looks like you can make more on just a couple of adsense clicks versus 50 clicks on outbrain..
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      • Profile picture of the author The Cypher
        Originally Posted by theactor19 View Post

        However, both Taboola and Outbrain only work with very big sites that get a ton of traffic. You won't get approved unless you have 500k visitors a month
        This statement is complete garbage. I started using Outbrain with a brand new site no traffic. You just have to communicate with them and have a real site.

        Originally Posted by TopHats View Post

        Honestly based on what I've seen Tabools's prices are ridiculous and they must either be going after a very certain niche of sites that get high value out of viral content or they are going after large websites/companies who can afford to burn thousands just for the justification that they're buying "eyeballs."
        Right on the money. They are having advertisers commit to (or go towards) a $5k/month budget with a very strict scaling process. With communication and your rep, you can use the first 2-3 months to get close, but if you're at $500 spend at the end of month 1, you won't be using them long. I believe I was at $2,500 at the end of month 1, with $1,000 of that budget just during the last week alone. Month 2 I was clearing $4k. So they were fine with it.

        @ the 'eyeballs' commit. Taboola traffic lead to approx 22% increase in our ad revenue, 31% in optins and 18% in initial sales. This is in conjunction with rev content, Gemini and Outbrain.

        Mileage will always vary, but you pay for what you get. If you want cheap traffic, you get cheap results.

        You also have to ALWAYS consider your website. You have to build it for this type of traffic.
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  • Profile picture of the author TopHats
    Honestly based on what I've seen Tabools's prices are ridiculous and they must either be going after a very certain niche of sites that get high value out of viral content or they are going after large websites/companies who can afford to burn thousands just for the justification that they're buying "eyeballs."

    I looked into it. You want a similar alternative that is cheaply scalable? Research Facebook. They have post boosting and other things that get into that "viral" advertising mumbo jumbo a lot cheaper. Personally I'm not a believer that it would make me a single penny. But maybe my niches don't fit.
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  • Profile picture of the author nirajan
    Originally Posted by theactor19 View Post

    I own some sites that I feel could do much better than Adsense by utilizing related content ads. I'm sure you have seen Taboola and Outbrain ads on big sites. The ads look like related content thus yielding a higher click through rate.

    However, both Taboola and Outbrain only work with very big sites that get a ton of traffic. You won't get approved unless you have 500k visitors a month.

    Does anyone know of a similar network that does related content ads, but can be used to monetize sites with lower traffic? I basically want a network that doesn't have a traffic minimum.

    Thanks!
    Hey, if your site do not meet the requirement for Taboola or Outbrain, you can try Vidinterest Publisher, but this one just recommends videos.

    Thanks.
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  • Profile picture of the author Lumiere
    Try out Nster platform, this is exactly what they are - a great alternative for those big ones. They are a small company so you won't have those limits you've mentioned. plus, because they are small, they offer very nice personalized approach and adjust to your needs, without just offering you standard solutions regardless whether they fit you or not
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  • Profile picture of the author serekesh
    I use content.ad...clicks start from $0,3 for commercial content.

    Noncommercial content is more cheaper.
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  • Profile picture of the author nirajan
    You can try Vidinterest Publisher if you have less traffic. Its easy and have a good reporting.
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  • Profile picture of the author whawk57
    Here are some alternatives for small blogs or websites:
    1.Sharethrough.com
    2.Ayboll.com
    3.Nativeads.com
    4.Hexagram.com
    5.Adsnative.com
    6.Nativeadvertising.com
    Have fun!
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    Peace!



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