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Reddit ad: Tips, Tricks? Your experience and conversion rate?

by DrBloggood
9 replies
  • PPC/SEM
    • |
I have just been running ads for my blog on reddit and the results were very...modest.

I sent visitors to my landing page (direct link) where they should opt-in to get a free ebook.

It was the same picture on all three days: A CTR of a little under 0,5%, which meant about 22 visitors on my landing page. Only one of those visitors subscribed. So I paid 5$ per subscriber, which is awful.

I'm going to experiment a little more with this, but what are your experiences with ads on Reddit? Any special tricks?

I'm especially concerned at the moment with making my landing page convert better, because under 5% conversion is not a good thing. The same landing page has performed very well in the past, but on reddit it doesn't. Going to make a new one with no "marketing talk" at all.
#conversion #experience #rate #reddit #tips #tricks
  • Profile picture of the author nmwf
    I had the same results that you had, so I don't have any tricks to offer other than the fact that a link in a regular discussion seems to send more traffic! See if you can work your link into an existing debate. I managed to do that a couple of times and was very impressed with the results.
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    • Profile picture of the author DrBloggood
      Originally Posted by nmwf View Post

      I had the same results that you had, so I don't have any tricks to offer other than the fact that a link in a regular discussion seems to send more traffic! See if you can work your link into an existing debate. I managed to do that a couple of times and was very impressed with the results.
      You are talking about regular discussions without advertising involved, right?

      Or about advertising with a discussion instead of a direct link?
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      • Profile picture of the author nmwf
        Originally Posted by DrBloggood View Post

        You are talking about regular discussions without advertising involved, right?

        Or about advertising with a discussion instead of a direct link?
        The first one. I'll give you an example.

        There was a thread about old internet websites. (That's actually a topic that I've seen pop up every 2 - 3 months in case anybody's interested.) Anyway, the memories started to waken, and everybody chimed in with their favorite websites and... (bingo for me)... **online services**.

        Since I blog about old internet stuff and online services, it was the perfect time for me to recommend my site. As a result, I got a couple of personal messages, some upvotes, and a link from another person's profile who recommended the site to a heck of a lot more connections than I have. More importantly, I got no complaints.

        Because the blog is a blogspot blog, I don't have access to accurate traffic stats, but after that link drop, both my traffic and AdSense earnings increased.

        I guess I should also warn that, that successful moment lasted as about as long as a bird chirp. In other words, it faded rather quickly -- maybe three days max. If anyone is going to use this as a marketing strategy, they should expect a traffic spike rather than traffic stream. Regular and >c.a.r.e.f.u.l< participation in multiple subreddits is the only way that place would deliver consistent results.
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        • Profile picture of the author DrBloggood
          Originally Posted by nmwf View Post

          The first one. I'll give you an example.

          There was a thread about old internet websites. (That's actually a topic that I've seen pop up every 2 - 3 months in case anybody's interested.) Anyway, the memories started to waken, and everybody chimed in with their favorite websites and... (bingo for me)... **online services**.

          Since I blog about old internet stuff and online services, it was the perfect time for me to recommend my site. As a result, I got a couple of personal messages, some upvotes, and a link from another person's profile who recommended the site to a heck of a lot more connections than I have. More importantly, I got no complaints.

          Because the blog is a blogspot blog, I don't have access to accurate traffic stats, but after that link drop, both my traffic and AdSense earnings increased.

          I guess I should also warn that, that successful moment lasted as about as long as a bird chirp. In other words, it faded rather quickly -- maybe three days max. If anyone is going to use this as a marketing strategy, they should expect a traffic spike rather than traffic stream. Regular and >c.a.r.e.f.u.l< participation in multiple subreddits is the only way that place would deliver consistent results.
          Sounds great.

          I should also add that in some subreddits, it's permitted to post your link in the first post of your thread, if you give a good amount of value above that link. I will try that soon.
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  • Profile picture of the author bradstern
    Probably too early to tell. But, it could be that reddit doesn't seem to be the audience that this landing page is looking for.

    That is because you mentioned it performed well in the past. Which channel was it? Maybe you need to focus more of your efforts there?
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    • Profile picture of the author DrBloggood
      Originally Posted by bradstern View Post

      Probably too early to tell. But, it could be that reddit doesn't seem to be the audience that this landing page is looking for.

      That is because you mentioned it performed well in the past. Which channel was it? Maybe you need to focus more of your efforts there?
      It was from links from guest posts. Which is a totally different thing, because that traffic was "warm" traffic that had already read my guest post, I know. But still it shows that the landing page is a good one.

      I just changed my landing page and now I talk more like a friend to the visitors, extremely non-marketing like and with a little storytelling.

      But I'm starting to think that advertising on reddit makes no sense, at least for me.
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  • Profile picture of the author 55sadhikar
    Reditt should be used more like a viral traffic, built a page with viral images and ask people to share them then after you see the traffic spike ,put some offer underneath. You shouldn't put any offer until the traffic has really inclined. You want to get your site viral and shared with folks and get the fruit from SEO link juice.
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  • Profile picture of the author mikfoxx
    Maybe you should also try other sites aside from reddit.
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  • Profile picture of the author pertinax
    Banned
    Reddit is a very "anti-advertising" and "anti-promotion" community.
    Most of reddit users are students and people who usually don`t spent money online,because they don`t have sufficient income.
    It`s not a good idea to get leads and subscribers from Reddit.There will be only freebie seekers and no buyers.
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