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Google Adwords - Quality Score drop

by jojoba
5 replies
  • PPC/SEM
    • |
Hi Guys,

Anyone notice a general sudden drop in quality score lately ?
A lot of poeple are complaining about it in adwords official forum and other places.

Google has mentionned in their Google plus account that the problem is solve but i still see unconsistent QS.

Anyone else ?

Thanks,
J
#adwords #drop #google #quality #score
  • Profile picture of the author dburk
    Hi J,

    Nope, not a recent drop. I had seen previous drops, for no apparent reason, but those were months ago, and they did not hit all accounts at the same time.

    What is interesting is I did notice a general sudden increase in QS across a range of accounts about 9 days ago. Perhaps that is when the issue, whatever it was, was fixed?
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    • Profile picture of the author jojoba
      Thanks for your reply.

      I noticed also a sudden increase in some ad groups and then a huge decrease.
      For example, had some keywords increased from QS 6/7 to QS 10 and then decrease 12 hours later to QS 4/5.

      Google said that the issue wa fixed but i continue to see huge variation.
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  • Profile picture of the author Defacto
    I have had to really tightly group my ad groups/keywords with my LPs to keep a decent QS. Sometimes I use just one keyword per ad group. And I now only use fast loading html responsive LPs with all the legal pages and sitemaps. And I am always studying the competition using Spyfu...

    It doesn't cost much to have good content rewritten to make it 100% unique yet communicate essentially the same sales message.
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  • Profile picture of the author gokulmaba
    Sometimes the main host is not stable can also cause decrease in QS. Don't worry to much.
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