I am working with a friend who has opened a local funeral home/cremation service. He has used Adwords in the past but is clueless as to what is happening and what he is paying for. Since I am helping with local SEO I decided it may not be a bad idea to learn Adwords. I am studying the search certification study guide and expect to pass the exam in the next few days. I suspect that education in itself will be an advantage in our area which is low competitition. I also ordered Perry Marshall's Ultimate Guide since I understand he is the master of Adwords. Now I have questions going through my mind on how can I monetize this knowledge.
1 Do consultants make decent money helping local business owners with their Adwords campaigns? Seems like it could be a major pain for little money.
2. Do people still make money using affiliate offers and Adwords or should Microsoft/Bing be used for the affiliate offers?
3. Some affiliate offers have "full" websites for their offers. Is it difficult to direct link with Adwords or better to use another ad network?
4. Regardless of ad network, is it overall best to have my own landing page to build a list?