What is costs calculation method in PPC?

1 replies
  • PPC/SEM
  • |
Hello,

Please suggest me costs calculation per keyword in PPC.
#calculation #costs #method #ppc #ppc academy #ppc advice #seo advice
  • Profile picture of the author dburk
    Hi redlogics,

    There is no need for you, as the advertiser, to calculate click costs in most popular pay--per-click programs as the cost is reported as they occur. You simply set the maximum per click cost you are willing to pay and your bid competes against others in the ad auction, your cost ends up being the lowest amount needed to out bid your competitor. The ad platform records the click cost and displays the cost on your account, so there is nothing for you to calculate, just read what is reported.

    If you want to know more about how AdWords determines ad rank this page will explain more:

    https://support.google.com/adwords/answer/1722122
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